Iris

Join us at our breakfast event at Iris on 12th September 'Disrupt or be Disrupted: AI's impact on the customer journey', link below! Deej Duggal Claire Cronin JANA ULAITE Judith Kynaston Kevin McNair Colin Stephens Karen Wilkinson Thais Tsui Wes Godwin Victoria McKay

🚀 **Join us for the first in a series of insights from Iris's Participation Hub!** 🚀 We are excited to announce the inaugural event in our new series dedicated to delivering valuable insights for the marketing industry. Each month, Iris will present cutting-edge events, insightful reports, and in-depth white papers, all focused on the latest services and trends. Join us on 12th September for the first of these thought-provoking events: Disrupt or Be Disrupted. This event will explore AI’s impact on the customer journey through a panel discussion, engaging fireside chat, and interactive Q&A, offering senior marketers insights into balancing AI technology with the irreplaceable human touch.   Sign up here and stay informed of speakers as we announce them: https://lnkd.in/gW-rSUxt   #MarketingInnovation #AIInMarketing #CustomerExperience

The airline industry probably doesn’t get enough credit for the extraordinary innovation it has achieved. To safely, reliably and cheaply (all things considered) fly us thousands of miles to foreign countries and continents in relative comfort is utterly extraordinary. But humans are nothing if not adaptable, and so we’ve adapted to this extraordinary feat and take it utterly for granted! Now we whinge if the wi-fi stops working on board.   The Drum asked Matt Rebeiro, Executive Strategy Director at Iris to comment on the British Airways brand and ‘its disconnect with the customer experience’.   “The danger is always if you set a premium expectation and deliver a budget experience. And a lot of airlines in the squeezed middle, including BA, are struggling in this regard. They have to find ways to remain cost-competitive, often at the expense of CX, whilst not outwardly looking and feeling cheap. Smart partnerships can help here – for example BA recognising its food offering was poor and partnering with M&S made a lot of sense”.   We believe that the most successful brands are good at identifying one or two ‘brand signatures’ that can differentiate and signify status or premium-ness. So, in order to avoid over-promising and under-delivering – really focus in on the one or two moments of the customer experience that both a) matter to your customer and b) you can meaningfully differentiate around and then go absolutely hell for leather to deliver that consistently every time. Read the full article in The Drum here: https://lnkd.in/eTRMiUdJ #AviationInnovation #CustomerExperienceMatters #BrandStrategy

In a world where brands often play it safe, is it time to embrace the beautifully messy reality of consumers' lives? Our very own Samaneh Zamani insightful comments were recently featured in Creativebrief, where she challenges brands to go beyond the surface and truly connect with real people, not just as a marketing gimmick, but with genuine intention. As Samaneh says, "Marketing tends to swing one of two ways: it’s either glossy and unrealistic, or a hyperbolic world of anarchy and chaos. Ultimately, [however], it’s often an exaggerated version of reality." At Iris, we're committed to pushing boundaries and helping brands connect in more meaningful ways. 🔗 Read the full discussion in Creativebrief here: https://lnkd.in/emgtS_nu #AuthenticBranding #RealConnections

Breaking free from the 'sea of sameness' is crucial in today's advertising landscape. At Iris, we champion creativity that not only captures attention but also engages and inspires action. Grant Hunter, our Chief Creative Officer, comments in Marketing Beat's latest piece, emphasising the power of originality and bravery in pushing boundaries. "We must challenge norms and craft memorable experiences," says Grant. Let's continue to innovate and create work that truly stands out. Read the full article in Marketing Beat here: https://lnkd.in/eXaAnpc4 #CreativeExcellence #Innovation 

For our latest campaign for Samsung's Galaxy Z Fold6 launch, we turned Old Street into Fold Street! As the creative lead and working alongside other partner agencies, we took over Old Street and turned it into an interactive experience for commuters and visitors. From new tube signs and station announcements to street murals and a skate ramp to celebrate the Olympics, this campaign brought to life the best of the local area. Taking a community first approach, we teamed up with 8 amazing independent businesses who integrated the Galaxy Z Fold6 into their stores, demonstrating its features in real world settings. Michael Boszko commented, "Turning Old Street into Fold Street has been a hugely collaborative and exciting project. Through Galaxy Z Fold6 and Circle to Search, we’re helping people – who often race through Old Street on their commute – discover their new favourite local business: a crafted coffee, fresh trim, or new wardrobe. This campaign is a true celebration of innovation and community spirit. Take a tour and see what you find." 🔗 Learn more about this campaign in Campaign’s coverage here: https://lnkd.in/gFuemxEb #FoldStreet #GalaxyZFold6 #ExploreFoldStreet

Technological transformations. Connected health. Self-diagnostics. The last decade has seen a seismic shift in the healthcare landscape, and left healthcare marketing limping along behind.    With 48% of HCPs reporting they are indifferent to healthcare marketing*, it’s clear the market demands a new approach. Increase the impact of communication through networks of influence. We call it Participation.    To find out more, please request our Five Dynamics of Healthcare Marketing report by commenting below or contacting Health MD, Marie Little.   #marketing #health #pharma #medtech #HealthMarketing #InnovativeStrategies #HealthcareEngagement   *Source: Attest survey, 500 HCPs, June 2024.

The ability to achieve fame used to be limited to the largest brands.   But the world has changed. The media landscape is more fragmented than ever, and consumers’ continued clustering into communities means that the link between ‘scale’ and ‘fame’ is now broken.    This creates a huge opportunity for smaller brands, who can now be just as famous as bigger brands – within a specific community.    In this piece for MediaCat Magazine, Ben Essen, Global Chief Strategy Officer at Iris, explores the new rules of brand fame in the age of Participation. 🔗 https://lnkd.in/e5_MzmHe #Branding #Innovation #MarketingStrategy

We're proud to share that the brilliant Tom Phillips has been selected to join the distinguished jury for the 2024 Effie Awards Europe! 🎉   Tom shared his excitement saying, "I'm delighted to be judging this year's Effie Awards Europe. I look forward to seeing the excellent calibre of work and celebrating the creativity and effectiveness in our industry."   The first entry deadline is fast approaching on 31st July 2024, so hurry and enter your best work!   🔗Check out the full list jury list and profiles: https://lnkd.in/dz8qi2SB   🔗Enter here: https://lnkd.in/g3mJqW-a   #EffieAwards #MarketingExcellence #Innovation

It's official! Iris has been awarded the Fertility Friendly Employer accreditation from Fertility Matters at Work. Since 2022, we've partnered with FMAW to understand and support diverse fertility journeys. In 2023, we launched our Fertility Policy and introduced training for managers to create a supportive environment. Thank you to everyone involved in making this possible. #FertilityFriendly #InclusiveWorkplace #FertilityMatters #EmployeeWellbeing