In this week's news: 📺 YouTube tests picture-in-picture ads for live streams. 🎧 Amazon Music rolls out AI-powered "Topics" for easier podcast discovery. 📸 Instagram now lets you add up to 20 frames in feed carousels. ✉️ LinkedIn enables brands to sponsor user-generated newsletters. 🎬 TikTok launches ‘Spotlight’ for film and TV show promotions. Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/eXPUUNkP
Mindshare
Advertising Services
London, England 374,610 followers
We are a global media agency network of 10,000 people united by our desire to drive good growth. #TeamMindshare
About us
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
- Website
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http://www.mindshareworld.com
External link for Mindshare
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- Social marketing, Media planning and buying, Digital media, Content creation and curation, Strategy, Paid search, Affiliates, Econometrics, SEO, Media research, Comms planning, and Data Science
Locations
Employees at Mindshare
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Parag Sheth
Investment banker with deep operating experience helping entrepreneurs realize superior value via strategic options such as an exit or…
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Benjamin Condit
Mindshare CEO, China | Opens Boxes of Chocolate Daily
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Darrell Jursa
Integrated Marketing | Digital Media | Simplification
Updates
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Shopping directly through social media platforms is on the rise globally, but it’s in APAC that’s leading the social commerce space. 🔗 https://lnkd.in/ehZP53Bx 📱 TikTok and its mainland Chinese counterpart Douyin are the platforms generating the most excitement in social commerce today, pulling in unrivalled levels of attention from Gen Z and millennial audiences. 📈 Attention is being converted into growth opportunities for brands through the platforms’ emphasis on features like shoppable videos, live streams, and influencer collaborations. Haroon Qureshi, Head of Experiences, Mindshare APAC, and Rina Marie Simon, Principal Partner, The Goat Agency GroupM, provide more insight as the trend towards ‘shoppertainment’ continues, and APAC is setting a new precedent for what ‘good’ social commerce looks like – and other regions will need to take note.
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How do communities influence commerce? "We can start to create more connected strategies that blend commerce with community and culture." Elisabeth Menze, Partner, Global Performance and Digital Commerce, shares her views on why this matters for brands ⬇️ Read the full report, and hear from Eli plus other WPP and GroupM leads around the world 👉 https://lnkd.in/eckytKGs
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WPP's Rob Reilly on creative commerce and three-dimensional consumer experiences ➡️ “Creativity now is coming across all different platforms in all different parts of a consumer journey, but the only metric that matters is a bold idea that leads to wildly successful business results." 💡Channels such as gaming platforms and voice assistants are reshaping digital existences and redefining how brands connect with consumers. It’s important to not only incorporate these into commerce strategies, but understand how to use them creatively to engage consumers at the point of purchase and deliver ROI. 🔗 https://lnkd.in/eckytKGs
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In this week's news: 📱 Apple unveils iOS 18.1 developer beta with first ‘Apple Intelligence’ features 🌐 Google introduces Gemini-powered Chrome updates 📸 Instagram tests Reels filter 🤖 Meta rolls out AI studio for US creators 🛒 Reddit acquires Memorable AI to enhance ads 🔍 Threads announces new topic discovery feature Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/eHRJ-34Y
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How is healthcare marketing evolving and why does that matter for brands? Bill Bayer, Mindshare USA's Managing Partner, breaks down some key learnings from MediaPost's Insider Summit. ⭐️ Modernizing HCP marketing: We need to meet physicians where they are ⭐️ The patient experience: It's not a buzzword ⭐️ AI in pharma: Separating hype from reality ⭐️ Moving forward: Embracing a future of innovation ⬇️ Read more from Bill.
I recently attended a Pharma & Health marketing summit in PA. It was a great opportunity to build connections, collaborate, and to learn. Some takeaways below.
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We asked Daniel Hulme, WPP's Chief AI Officer and CEO Satalia, to share his thoughts on the power of smarter data in the age of predictive commerce. We know there's more data available that ever before. But how to use it is what sets winning brands apart. 🟠 Transparency of data is vital to leverage AI to generate understandable and actionable insights from previously disparate data domains – helping unlock the power of predictive commerce. 🟠 AI can offer efficiencies across the marketing funnel. By pulling together to paint a fuller picture of the end-to-end consumer journey it can predict what content will hit the right metric on which platforms. 🟠 These AI technologies can not only predict behaviours but also help brands decide where to allocate media spend and why, optimising the full funnel strategy. 🟠 But AI isn’t just about efficiencies. AI will also serve as a powerful driver of new creativity. Experimentation, exploration and new insights will enable personalised, eye-opening consumer experiences like never before. 🔗 https://lnkd.in/dRW_mXN4
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We explore the potential for new, immersive consumer experiences, across the entire funnel, to capture consumer attention and deliver return on investment (ROI) in this new era. 🔵 From TikTok Shop to QR codes enabling augmented reality (AR) commerce experiences, the lines are blurring between retail and entertainment. 🔵 As commerce channels continue to evolve, brands should think consumer-experience first and create seamless consumer journeys across all touchpoints. 🔵 Brands can forge gateways to communities through new creative thinking within commerce strategies that unlock value across the entire funnel. 🔗 Read more: https://lnkd.in/eckytKGs
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"To create real change, everyone needs to be a part of it. If done right, we can reverse the invisibility and misperceptions of older women — and reap all the benefits of what this diverse group has to offer." - Nancy Hall, Mindshare USA CEO.
Are older women invisible? Nancy Hall of Mindshare takes a look at whether ageism influences the decisions businesses make. #ageism #olderwomen https://lnkd.in/e6EUybaD
Are we invisible? How media, culture and businesses represent older women - The Business Journals
bizjournals.com
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In this week's news: 🔍 OpenAI introduced SearchGPT, a new AI-powered search engine prototype. 🤖 Meta released its biggest ‘open’ AI model yet and expanded its Llama-based Meta AI assistant to more countries and languages. 📈 Reddit launched Lead Gen Ads. 🛍️ TikTok is reviving its European in-stream shopping push. Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/eKsK88RD #AI #SearchGPT
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