Permutive

Much more important than another Google saga, our latest connectivity suite started rolling out today! So proud of the Permutive engineering team leading the industry on this one. Composable Audience Activation Platforms are the future for enterprise media companies. Rather than duplicating and re-integrating all of the data which already sits in your warehouses and lakes, Permutive now sits on top of them, making it easier and faster for your sales teams to take your data to market and for your ad ops teams to operationalise it. Our reverse-ETL infrastructure mean in a couple of clicks, anyone in your ads team can use that data for insights and activation, whilst your data teams have full control over permissions from within their cloud platform. If you've invested $$$ into your Data Warehouse or Lake in Google Cloud, Snowflake or Amazon Web Services (AWS) and are looking to extract the full value from those investments, DM me or request a demo on permutive.com.

Nothing has changed. Read our CEO Joe Root's latest thought piece in The Drum as he shares unique data from Permutive's 150+ premium publishers. He explains why advertisers must accept that cookies are going away (just not on Google's timeline) and how to get dramatic improvements in return on ad spend from publisher first-party signals. #ReimagineAdvertising #Cookieless https://lnkd.in/deGJBn3Z

Cookies do not exist for 70% of the open web today. Failing to recognise and act on this (regardless of what Google does) means advertisers are very likely leaving improved ROAS on the table. Permutive has proven this with our partners. Let's not get bogged down in speculation or become distracted by the recent news. The fact remains, cookies only exist for 30% of the open web. Consider how saturated with investment the 30% is today. Advertisers that build to access and demonstrate the value of the 70% on their bottom line will remain ahead of the curve. Simples!

#Google won't be scrapping third-party cookies after all. It plans to focus on the #PrivacySandbox to improve privacy What does this mean for the industry? The future of digital advertising will likely involve ongoing adjustments as Google works to balance #privacy with utility. Advertisers and publishers must stay agile and ready to integrate new tools and approaches as they emerge from the Privacy Sandbox initiative. #cookiedeprecation Read the full story here with expert opinion from Joe Root | Jay Stevens | Mateusz Rumiński | Permutive | PrimeAudience | Kat Warboys | HubSpot | Roy Yanai | AppsFlyer Don't miss our upcoming interviews and feature stories. Follow our LinkedIn newsletter.

This isn't about Google; it's about consumer choice. 70% of consumers already block cookies, so what does that mean for the rest of them? Read our co-founder Joe Root's post below.

Interested in Retail Media trends? Watch this exclusive video with our New Verticals expert Samuel K. as he talks through Permutive's latest innovations and how publishers, #retailMedia, advertisers, and agencies can collaborate. #DataCollaboration #FirstpartyEra #ReimaginingAdvertising

"Publisher signals are delivering strong results for advertisers; their solution is available today, so why wait?” says our Head of Advertiser Customer Success, Ned Jones 💡 This is in reaction to the latest IPA Bellwether Q2 Report, which reveals a striding return to growth in UK marketing budgets. Ned sees data collaboration and connectivity between advertisers’ target audiences and publisher audiences as the biggest opportunity for brands to maximise budgets 📈 Read more in this piece by Aimee Newell Tarín for ExchangeWire: https://lnkd.in/eh4uCrXx Innovative brands that work with Permutive are already moving out of cookie-based buying and into leveraging publisher signals. These brands see double to triple reach, increased sales, and reduced CPAs. #PublisherSignals #datacollaboration

Sky, Permutive and EssenceMediacom have been nominated for their innovative journey to cookieless targeting at the MPA - Manchester Publicity Association Inspiration Awards 2024 🎉 It's incredible to see the recognition and celebration of efforts to adapt advertising strategies for a cookieless future. Huge congrats to all involved, and good luck to all those shortlisted! #MPAAwards24 #ReimagineAdvertising #CookielessInnovation https://lnkd.in/g6idXXtQ

Finally got to sit down with ad-tech royalty Ari Paparo. Publisher first-party signals in combination—cohorts, contextual and IDs—are the only 100% addressable solution post-cookie. We dug into how Permutive is enabling 150+ of the worlds largest media companies to manage and monetise these, and how we're enabling advertisers and ad-tech to collaborate on top of them to double sales and halve CPAs. Delighted to have had the chance to really dig into this with Ari!

Exciting News: Permutive has successfully completed both the SOC 2 and SOC 3 Audits 🎉 These reports validate our strong focus on security, providing our customers and partners with the utmost confidence in our controls and practices. They are a testament to our collective commitment to maintaining the highest standards of security. Find out more about the audits here: https://lnkd.in/eUhjgMEa