How, when and why should you go to market with your partners? Tune in on-demand to our latest Channel Leaders Association webinar where our stellar panel explored this topic, with some excellent takeaways! 💡 Our Allyson Bancroft led a fascinating discussion with Michelle Thomas, Jay McBain, and Gemma Telford. Catch up now: https://okt.to/vlC8bN
About us
At The Marketing Practice, we’ve combined the best B2B specialists from across the globe in one business, with capabilities that stretch through the funnel, from brand to demand, data to media, positioning to ABM. With over 500 dedicated B2B tech specialists globally, we work in partnership with the tech leaders of today and tomorrow to turbocharge their growth. In 2021 we acquired B2B data, media, and performance specialists Kingpin, B2B digital experience, and brand leaders Omobono and US ABM trailblazers 90Octane and Campaign Stars and APAC-based ABM, demand, and media specialists Rombii to add to our deep expertise in account-based marketing, demand generation, channel ecosystem growth, and media.
- Website
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https://www.themarketingpractice.com/en-gb/
External link for The Marketing Practice
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Lead generation and nurturing, Marketing strategy, B2B marketing, Demand generation, Inbound marketing, Account Based Marketing, Channel marketing, Partner marketing, B2B Data, B2B Media, and Digital experience
Locations
Employees at The Marketing Practice
Updates
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We can't wait to see our Ashley Robertson take to the stage at the Marketing Leaders Summit next month! 🤩 She'll join an excellent panel to discuss how to create a culture of collaboration. 🎤🤝 https://lnkd.in/e7fx3Hbh
We're just 1 month away from our Marketing Leaders Summit! It's time to start meeting our speakers and panels that will take to the stage on 5th September at Waldorf Hilton Hotel, London. Panel: Creating a Culture of Collaboration Hosted by: Lisa Eaton, Founder and CEO of Fabric Academy Panellists: Kerry Elsdon, SVP, Digital Marketing & MarTech at Mastercard Ashley Robertson, SVP at The Marketing Practice Stephanie Melodia, Founder and CEO of Bloom. Get your Early Bird ticket today saving you £150: https://lnkd.in/gzCnAgvM
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S4, E8 of 'How to Grow a CMO' is live! Join Kevin Sellers, CMO at Ping Identity and Alastair Hussain as they discuss the importance of creating an emotional connection in B2B marketing. 🎧: https://okt.to/Gi3dq2 The pair also talk about; 📈 How CMOs can get their CFOs on board ➡️ What it's like to lead marketing at a company that has transitioned from public to private 🤝 Learnings from a memorable meeting Kevin once had with a certain Mr. Steve Jobs #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights #cmo
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Yesterday, we hosted our latest Channel Leaders Association webinar with Allyson Bancroft and a stellar panel featuring Michelle Thomas, Jay McBain, and Gemma Telford. Tune in to hear Jay, Michelle, and Gemma discuss the 'perfect storm' of channel marketing, co-partner marketing friction, and the importance of a customer-focused approach. https://okt.to/b6RJ1K
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It's your last chance to register for our webinar happening tomorrow 🚨📝. Join Jay McBain, Michelle Thomas and Gemma Telford as they discuss joint value propositions and go-to-market plans. Register: https://okt.to/yc6UqD 📅 Date: July 23, 2024 | 🕒 Time: 10:00 AM PT / 1:00 PM ET / 6:00 PM GMT In this webinar, our expert panel will cover: - How to articulate a successful joint value proposition - The dynamics that enable successful partner relationships - The tech needed to enable successful co-partner marketing - Best practices for co-marketing and measuring success Hosted by Allyson Bancroft. #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner
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S4, E7 of 'How to Grow a CMO' is live! Join Amy Heidersbach, CMO at DHI Group, Inc. and Alastair Hussain as they discuss the the evolution of marketing as a discipline, the importance of collaboration, and the impact of digital transformation 🎧: https://okt.to/LpruBq The pair also talk about; 📈 The importance of understanding both B2C and B2B growth dynamics within a marketplace business 👥 The importance of structure and collaboration in achieving marketing goals 🤝 Insights on fostering effective partnerships with agencies to ensure mutual success #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights #cmo
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Unlock the secrets of demand generation in 2024 with our latest guide 🔓📝. We can all agree that finding buyers, engaging them at the right time, and then sticking with them until they want to talk is difficult. That's why we've put together five actionable strategies to help you stand out: https://okt.to/IpRyX4 Download now, to discover; - Changes in buyer behavior and research patterns - The sales and marketing disconnect and the value of alignment - Data, content alignment, relevance, and value delivery - Managing the digital-to-human handover - Adapting strategies for success with modern buyers #b2b #b2bmarketing #DemandGen #demandtransformation #DemandGeneration #b2bdownload #b2binsights #B2Breport
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Have you registered for our webinar next week? Hear from Jay McBain, Canalys, Michelle Thomas, Microsoft & Gemma Telford, SheHer, talking joint value propositions and go-to-market plans. Sign up: https://okt.to/nM5rjE 📅 Date: July 23, 2024 | 🕒 Time: 10:00 AM PT / 1:00 PM ET / 6:00 PM GMT In this webinar, our expert panel will cover: - How to articulate a successful joint value proposition - The dynamics that enable successful partner relationships - The tech needed to enable successful co-partner marketing - Best practices for co-marketing and measuring success Hosted by Allyson Bancroft. #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner
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Did you know we have 6 podcast episodes available and ready to dive into? Catch up on S4: https://okt.to/Xm2lq5. Tune in on Apple & Spotify for expert insights, strategies and tips, from top tech CMO's. 🎧💡🔥 So far this season we have had a stellar line-up of guests, including; 🎙️ Clara Lee, from Neste 🎙️ Gil Rosen, from Amdocs 🎙️ Kirsten Cox, from ServiceNow 🎙️ Chris Kozup, from Darktrace 🎙️ Paula Darvell, from Snow Software 🎙️ Brett Hannath, from Intel Corporation All hosted by the wonderful Alastair Hussain. Keep your eyes peeled every, other Wednesday for a new episode of 'How to grow a CMO'. #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights