Two Circles reposted this
All the fan data we've analysed supports that track & field has amazing growth potential when it delivers experiences built for fans beyond its core. And there are so many initiatives happening which we are excited to be part of in the sport. The next week for track & field will be a special one. The skill will then be to recapture that attention and avidity more often. A pleasure as always to discuss this with Samuel Agini and the Financial Times team. Onwards & upwards.