It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Agency Leadership, Social, Digital, Marketing Innovation
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Mobbie Nazir
Global Chief Strategy Officer at We Are Social
Updates
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“Creators want to have more of a voice in [brand] partnerships,” says Gigi Ouf, our U.S. VP of Celebrity & Influencer Marketing at Narrative. That's why we're excited to introduce our Board of Influence – an annual forum of top creators providing brands with direct insider insights into partnerships, compensation, audience engagement, and more. The BOI is designed to bridge the gap between creators and brands, ensuring fair, collaborative, and impactful strategies that resonate. 🤝 ✨ Learn more in Campaign US: https://lnkd.in/eG-QVQ2h ✨ Press release: https://lnkd.in/eKP3Ex3R #boardofinfluence #cocreation #influencermarketing #creatormarketing #brandpartnerships
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In this week’s edition, we talk about the latest AI wearable in town, and digital twin technology that can help optimise back-end processes for brands. Read more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. The Coca-Cola Company
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The Paris Olympics may be over but many of this year's athletes have seized the opportunity to stay connected with their audiences online 🤳 . Our head of sport Joe Weston and director of influence Thibault la Droitte share why this year's Olympic village became the ultimate creator house. Read more over at MediaCat Magazine ⬇
'Beyond the polished broadcasts of the elite Olympic performances shown to the world, another narrative unfolds on social, and it’s not going unnoticed. With strict schedules and lots of downtime, athletes are now more digitally native than ever and are seizing the opportunity to connect directly with their audience.' We Are Social's Head of Sport, Joe Weston, and Director of Influence, Thibault la Droitte, explore how the Olympic village became the ultimate creator house
The Olympic village is the ultimate creator house
https://mediacatmagazine.co.uk
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We Are Social reposted this
We’ve been co-creating buzz for over a decade, but this year we’re doubling down. 🥁 Introducing our exclusive Board of Influence (BOI) and 2024 Creator Survey! Our BOI is a powerhouse of diverse creators who provide us with insider insights about the industry and groundbreaking ideas for our brands. Partnering with Storyclash and NewtonX, our Creator Survey dives deep into the minds of full-time creators, empowering us to deliver authentic and impactful campaigns. At Narrative, we believe creator-led ideas and experiences shape culture, and culture shapes everything else. ✨ Discover more via Campaign US: https://lnkd.in/eG-QVQ2h ✨ Check out our full press release on LBBonline - Little Black Book: https://lnkd.in/eKP3Ex3R #influencermarketing #experiential #cocreation #creatorsurvey #wearesocial #creatoreconomy We Are Social
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 🔎 Instagram updates creator metrics ❌ X removes ads for top tier subscribers 🤝 TikTok announces partnerships with Warner Bros. and Amazon Read more: https://lnkd.in/eJbsMUTp
We Are Social’s Monday Mashup #686 - We Are Social UK
wearesocial.com
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Plus Company have two panels through to the SXSW PanelPicker! Make sure to cast your vote and get the talks through to Texas. 🎉 🤞 We are very proud to be a part of the Plus Company family. ❤️
It’s that time again folks ⌛ Voting for SXSW 2025 is now open! We have two amazing panel sessions up for voting featuring some of our talented thought leaders from across the network. 🌿 Decarbonizing Advertising: Navigating the Carbon Footprint, with Michael Cohen, Chief Data and AI Officer at Plus Company (https://bit.ly/3SHK5aJ) 🤖 Debate: Human vs AI: The Future of Creativity, with Ian Kovalik, Co-Founder and Chief Creative Officer at Mekanism (https://bit.ly/3YvadcK) Your vote matters and we’d love your support! 🗳️Use the links above to submit your votes. Voting is open until August 18! 🎉 #SXSW2025 #PanelPicker
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Heading to #IEM next week? Make sure to get in touch with Rachel Rakowski 🔜 Gamescom to learn more about We Are Social Gaming! 🎮
We Are Cologne Bound! The Milan We Are Social team and I will be on the ground at #IEM Cologne next week with ESL! After retiring from competitive HoTS, ESL was one of my first roles in esports production, so I'm extremely excited to reconnect with my nerdy roots and with some great friends and colleagues at the Cathedral of Counter-Strike. If you'll be around at the event, definitely give me a shout if you'd like to meet/catch up! We'll also be in town for Gamescom happening right after, so feel free to book a meeting with me below if you're on the hunt for a socially-led marketing agency that's an absolute ace at launching games and consumer products in the gaming space. See you in Cologne! 🇩🇪 Book a meeting at Gamescom here: https://lnkd.in/eMCPppan
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We are so excited to launch the UK branch of Hello, and the appointment of Matt Roberts as its managing director. Hello has been launched as a result of demand from brands looking for agencies with expertise in culture and social media. It has a team of 10 in the UK, and a client roster that includes social platform TikTok and mobile gaming developer Supercell. We Are Socials's UK CEO, Jim Coleman said "The launch of Hello in the UK is an important milestone in the expansion of our socially-led, culture-first offering to brands. It offers the advantages of an agile and culture-obsessed team with the backing of a global network. We’re delighted that Matt has decided to join us to lead Hello – his passion for building a successful business was clear. I’m looking forward to seeing him make an impact" Read more about the launch in Campaign UK: https://lnkd.in/eSVynj8t
We Are Social launches new UK agency and appoints MD
campaignlive.co.uk
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We Are Social has TEN presentation talks through to the SXSW PanelPicker voting for next year! We want to take all our experts to Texas to deliver some exciting talks - and we can’t do it without you! Check out the talks below and vote to secure our speaker slots at the festival! Voting closes on Sunday 18th August 🔈 🎨 Culture Craze: The Design Revolution – with We Are Social UK’s Head of Design, Jenni Smit and Sr. Designer, Lucy Fuller. Vote here: https://lnkd.in/dMC6pvnE ➡️ XR at the Speed of Culture – with Will Scougal, Founder of Make My Day, and Shachar Scott, VP Marketing Reality Labs at Meta. VOTE: https://lnkd.in/dSWFmRda 🖥️ The Implications of AI’s Cultural Fault Lines for Brands – with We Are Social Singapore’s Strategy Director, Darcy M., and Sr. Planner, Agalia Tan. VOTE: https://lnkd.in/dK6FbCHu 🤖 An Existential Discussion With (Not About) AI – with Anton Reyniers, We Are Social Singapore's Head of Strategy. VOTE: https://lnkd.in/dGBWxaED 🎮 Indie Vs AAA: The Seismic Shift Of The Games Industry – with We Are Social’s Global Head of Gaming, Rachel Rakowski and ECD, Simon Richings. VOTE: https://lnkd.in/dJ8ivhdD 💼 Executive Moms: On Shattering Old & Outdated Workplace Myths – moderated by Ren Akinci, host of Advertising Week's 'Great Minds: People & Culture' podcast, featuring Heather Cutter, CGO at good culture, Marly Ellis, Global Director of Brand Marketing at YouTube, and Rebecca Coleman, CEO of We Are Social US. Vote here: https://lnkd.in/drhHqtSt 🤝 Celebrating Latin Influence in US Advertising – a fireside chat with Lander Otegui, SVP of Marketing at Proximo Spirits, and Rebecca Coleman, CEO of We Are Social US. VOTE: https://lnkd.in/dg5zXgAF 🏟️ Game Changers: How Athletes are Redefining Brand Influence – featuring Nigel Sylvester, Pro BMX Athlete & Content Creator, Nubia Murray, Sr. Director, Brand Communications – NA Impact at McDonald's, Red Fabbri, Global Social Marketing Lead at YouTube, moderated by Aja Smith, Sr. Account Director at We Are Social US. VOTE: https://lnkd.in/dwk4yGCt 📈 How Social Insights Have Changed the Marketing Landscape – featuring Alex Sanger, EVP, Global Digital Marketing at Universal Pictures, Jennifer Healan, VP of US Marketing, Brand Content & Engagement at McDonald's, Robyn Mermelstein, CMO at CCRM Fertility, and moderated by Dana Neujahr, MD at We Are Social US. VOTE: https://lnkd.in/dhSwizF7 🙋♀️WAKE UP! Women Sports Fans are the Future – featuring Rawan Eewshah, Sr. Director, Social Media at Major League Soccer, Nandita Misir, Sr. Manager, FC Franchise Activation – NA at EA SPORTS, Ryan Worthy, Director, Brand, Content & Culture at McDonald's, moderated by Jas Dhami, VP of Sports & Streaming at We Are Social US. VOTE: https://lnkd.in/dD9wFmT6