The technological revolution of the 1990s saw many iconic brands seizing the opportunity to reinvent themselves ahead of the turn of a new century. What were some of the best rebrands during this time? 👀 Senior Designer Oscar Warr joins the conversation with Creative Bloq, naming Oakley as one of the strongest contenders. “The brand became known for a relentless pursuit of technological experimentation; rumour has it they were the first to bring a 3D-printed product to market.”
Wolff Olins
Design Services
Creating brands that move organisations, people and the world forward
About us
We are Wolff Olins, a global brand consultancy creating transformative brands that move businesses, people and the world forward. We wrote the rule book for creating transformative brands nearly 60 years ago and have been tearing it up and evolving it ever since. We stand for brands that defy convention, redefine expectations, and ignite positive change. And we always enjoy the ride in the process. Our partners range in industry and size, including Uber, New York Botanical Gardens, GSK, GE, GrubHub, Instacart, London 2012, McKinsey, The MET, Tate, New York City, (RED), Spotify and more. Our work has been honoured by D&AD, Cannes Lions, ADC, CLIO, One Show, Fast Company’s Innovation Award and the Webby Awards, to name a few.
- Website
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http://www.wolffolins.com
External link for Wolff Olins
- Industry
- Design Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1965
- Specialties
- brand, innovation, design, product design, experience design, digital, future, strategy, and branding
Locations
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Primary
Bankside 2, 90-100 Southwark Street
SE1 0SW
London, SE1 0SW, GB
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195 Broadway
Floor 17
New York, New York 10007, US
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1050 Battery Street
San Francisco, CA 94111, US
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Los Angeles, US
Employees at Wolff Olins
Updates
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“Understanding the inflection point that a brand is in the midst of and how they can take advantage of it in a way that only they can. “Swimming through the depths and then being able to surface with an idea which you know will transform and future-proof the business, as well as give it a unique role with impact - that’s what I really love to do.” Strategy Director Yelena Ford sits down with LBBonline - Little Black Book to share her experience of working in Strategy and the key trait we look for when hiring the next wave of talent to the community here at Wolff Olins. #strategy #brandtransformation
Planning for the Best: Yelena Ford on Why the Best Strategists Stay Curious | LBBOnline
lbbonline.com
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“Because NYBG is a botanical oasis, we meticulously handcrafted forms that evoke nature, from the ‘succulent’ serifs to leaf-like counters.” Senior Creative Director Jane Boynton comments on the inspirations and journey behind the refreshed New York Botanical Garden design system for The Brand Identity. 🌻 #NYBG #BrandTransformation #Design
The Brand Identity – Graphic Design’s Greatest
the-brandidentity.com
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Do the futures of Esports and the Olympics go hand-in-hand? 👀 “When both Esports and traditional sports are played on a global stage, there will always be the allure of backing one’s country, community and culture. “If guided by the right insights, the future is potentially very bright for Esports, and the role of the Olympics within it.” Senior Strategist Milan Kendall Shah joins the conversation for LBBonline - Little Black Book. #Esports #Olympics
Do the Futures of Esports and the Olympics Go Hand-in-Hand? | LBBOnline
lbbonline.com
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How can brands keep up with the speed of innovation, maintain a consistent brand experience and foster emotional connections with consumers? Global Principal Wayne Deakin⚡️ will be sharing six rules for building future-ready brands at this year’s MAD STARS Festival in Busan, South Korea. Join Wayne on the 21st August at 15:00 in the Convention Hall 2F Bexco to hear his insights. 💫 Find out more about the festival and register here: https://lnkd.in/ehKMQF8t #MadStars #brandexperience
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Let the Games begin! We had the best time this weekend hitting Paris for the kick-off of the 2024 Olympics alongside our friends at Decathlon and watching some of the international Games unfold together. It was incredible to see the Decathlon brand activated so literally at its immersive Playground space. Huge thank you to Barbara Martin Coppola, Celine Del Genes and team for such wonderful hospitality. 💫 #Paris2024 Emma Barratt Tom W. Guy Marshall Jocelyn Turlan Sairah Ashman Flora Gouin
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“Culture is how people’s hearts and stomachs feel on Sunday evening about going to work on Monday morning. “So much of internal Culture feels nebulous or intangible - but we believe it can in fact be tangible. "We want to create inspiring and motivating workplaces where people actually want to show up to work and believe in what the business does, as this will trickle out into every interaction and even how employees interact with customers.” In our latest Inside Wolff Olins interview, we sat down with Senior Director Julia Race and Associate Director Saakshi Joshi to understand a little bit more about the Culture practice here at Wolff Olins. #culture
Inside Wolff Olins: Julia Race and Saakshi Joshi on Culture
wolffolins.com
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From athletes’ leading positions in the world of business to gender equality; from new brand associations to luxury design; there’s lots that Paris has done right in the lead up to the 2024 Olympic Games. In her latest Forbes column, Global CEO Sairah Ashman explores this Olympics of ‘firsts’ and why the Olympic spirit is powerful for brands but also the world - now more than ever. #Olympics #Paris2024
The Power Of The Olympic Spirit - For Brands And People
social-www.forbes.com
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With a constantly morphing logo at its heart, the refreshed identity we crafted for creator platform Patreon riffs on the endless, always-evolving energy of creativity, while also nodding to the diverse range of its user base. As of today, the identity has won Design of the Year at Fast Company’s Innovation By Design Awards 2024! 🏆 Jess Yan, Thomas Wilder and Jan Eumann share more about the work in a recent interview, below. #Patreon
Patreon's shape-shifting logo is a reflection of a changing internet
fastcompany.com
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We are thrilled to pick up some serious metal at Fast Company’s Innovation by Design Awards this year! 🏆 Our ‘Do Right by Nature’ rebrand with New York Botanical Garden has been listed as a Finalist and our work with creator company Patreon has been named as the Winner of the Branding category for 2024, as well as Honouree for Design of the Year. 🚀 Huge congratulations to our wonderful teams and clients - our work together is testament to what is possible when Creativity sits at the front and centre of a brand’s transformation. We’re stoked to be recognised by one of the most sought-after design awards bodies in the industry and can’t wait to celebrate with the other winners and finalists in New York in September. 🪩 https://lnkd.in/ePbEBrST #FastCoIDB