Ben Keighley

Example from this week... How SEO can help your organisation? 👍 Type in to Google: 👀 "Web Development Company" Here you will find Web Choice in the top 10, currently position 7. 7️⃣ From this we've had 2 good quality enquiries this week. 🚀 What terms does your business need to be found for?💭 Ask Web Choice ! #seo

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I've worked with lots of salespeople and a common discussion point is how to position high value deals (>£1m pa or >£3m contract value). Take a peek at the video clip to learn more.

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***RippleEffect is not an agency*** Although we do offer services that agencies offer. The problem with #Amazon or #Marketplace agencies is they're incentivised to not rock the boat AND they stay focussed on one channel. In the world of online retail you have to take a cross-channel approach and classic agencies don't cut it any more. Your customers are (hopefully!) seeing your Instagram posts, your website, your Amazon listings and those cool new #TikTok posts you've just started doing. These multiple touch points need to be optimised towards purchase. As a brand you need to know more about how your customers are interacting across your D2C and marketplaces so that you can deploy advertising spend intelligently. The amount of wastage on advertising online is enormous and is often encouraged by a multi-polar agency set up. So how can we help your business streamline your online activity and drive the profitable growth? At RippleEffect we offer four different services: 🌊 Training - Bespoke to your needs, we can impart our knowledge to your teams to help unify your marketplace and online strategy. 🌊 Consultancy - Diving deep into your business to tackle problems or concerns you may be facing with your online strategy. 🌊 Managed Services - Need help running a marketplace, we apply our growth logic to the management of your channels. 🌊 Marketplace Setup - Launching internationally or on a new channel? We can work with you to avoid mistakes and make sure you can deliver the launch within your proposed timelines. Running multiple channels for your brand and not seeing the results you want? Suspect you could be running these more efficiently? Then reach out for an introductory call. We can explore your concerns and run through some ideas for turning things around. Comment below or send a direct message to start your journey towards enhanced brand visibility and more profitable sales! 👇

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Agencies that have a high pitch win rate are not pitching better - they're qualifying better. When agencies hear that another agency has a high pitch win rate, they always want to know what the magic sauce is. Whilst of course some agencies do pitch better than others, I think most of the magic of a high pitch win rate happens higher up the funnel, not at the bottom. If your proposition is clear, you know what a perfect client looks like and then you qualify hard by asking the client lots of questions to work out if they're a good fit... Then there is no way you should be pitching for work that you don't have a REALLY good chance of winning. Your win rate should be at least 60% - at an absolute minimum. Most agencies seem to sit in the 25% - 45% win rate bracket, and I reckon lots could get to comfortably over 60% by changing nothing about their pitch - just by qualifying better. Agencies waste way too much time pitching for work that they are never going to win. That's time that could be used in so many other more valuable areas of the business. We used to ask clients lots of qualification questions, but my favourite was always 'how many agencies are you inviting to pitch for this?'. The worst response I ever received was a client that had invited 36 agencies to pitch... My big toe had more chance of becoming an astronaut than us winning that pitch, so I politely declined the opportunity and decided to focus our efforts on more deserving clients!

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Exciting News from ProFit-Gen Custom Apps! We are thrilled to announce that ProFit-Gen Custom Apps is not only continuing to develop innovative apps for other businesses but has also expanded into creating our own app platforms! We are currently seeking investment and business partners for the following unique marketplace app platforms: 1. Barketplace UK - A marketplace for UK dog owners to purchase any dog-related item or service. Additional features include a missing dog alert component and community discussions. 2. Equip Fit - A marketplace for gym equipment, allowing individuals, gyms, and studios to find both new and used gym equipment. 3. Wellbeing Coaching Marketplace - A comprehensive marketplace for health and wellbeing coaches, including fitness coaches (plus online options), nutrition coaches, life coaches, stress management coaches, emotional wellness coaches, corporate wellness coaches, spiritual wellness coaches, behaviour change coaches, and financial wellness coaches. We are seeking investment between £6k-£8k per app business for a 50% stake in each app business. For more information, please contact me at colin@profit-gen.com. Let’s create something amazing together! #InvestmentOpportunity #Startup #AppDevelopment #Marketplace #ProFitGen #Innovation #BusinessGrowth #Fitness #Wellbeing #DogOwners Feel free to share or reach out for more details!

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Become an Investor/Business Partner in PupMarket UK: The Ultimate Dog Owner Marketplace App Platform Are you passionate about the booming pet industry and looking for a lucrative investment opportunity? Consider becoming an investor or business partner in PupMarket UK, the premier marketplace app platform for dog owners in the UK. Why Invest in PupMarket UK? 1. Massive Market Potential: - The UK is home to approximately 13 million dogs, with nearly 34% of households owning at least one dog. - The pet care industry in the UK is valued at over £7 billion annually, and it continues to grow as more people invest in their pets' health, wellbeing, and lifestyle. 2. Unique Value Proposition: - PupMarket UK offers a centralized platform where dog owners can find everything they need, from pet products and services to community connections and expert advice. - Our app facilitates convenient, reliable, and enjoyable experiences for dog owners, ensuring they find exactly what they need for their furry friends. 3. Innovative Features: - User-Friendly Interface: Easy navigation and personalized recommendations make shopping a breeze. - Comprehensive Listings: A wide range of products and services, including grooming, training, pet sitting, and veterinary care. - Community Engagement: Connect with other dog owners, share experiences, and participate in local events. 4. High Growth Potential: - With the increasing number of dog owners and the rising trend of treating pets as family members, the demand for comprehensive pet care solutions is at an all-time high. - PupMarket UK is poised to capture a significant share of this growing market by offering unmatched convenience and quality to its users. 5. Social Impact: - Investing in PupMarket UK means supporting a community of dog lovers and contributing to the wellbeing of pets across the UK. - Our platform promotes responsible pet ownership and connects users with trusted providers, ensuring the best care for their dogs. Contact Us to Learn More Interested in exploring this exciting opportunity? Reach out to us for more information on how you can become an investor or business partner in PupMarket UK. Please email Colin at colin@profit-gen.com. Don't miss out on the chance to be part of a thriving and rewarding industry. Invest in PupMarket UK and make a positive impact on the lives of dogs and their owners!

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Calling all entrepreneurs and small businesses! 📢 Are you leaving money on the table with your online B2B sales? We've created a simple test to see where you are loosing online sales. Answer 19 questions and get a customised report that shows you how to: 📈 Increase average order values by 31.8% 😊 Create happier customers ⏰ Streamline your sales funnel The best part? It's completely free and your results are instant. Don't miss out! https://lnkd.in/e-_jiYqP #ecommercegrowth #B2Btips #smallbiz

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'Discount Variations' are launching soon in Quoli ⭐️ 💰 Merchants would be able to tailor their incentives based on the type of review submitted. Let's say if there are 📝 Text-only reviews, you can offer no discounts 📸 For photos, offer a fixed price or % discount (5%) 🎥 For videos, offer a slightly bigger discount (10%) Plus: - You can set a minimum order value - Use Quoli's auto-generated codes - Use existing discounts from Shopify - Set expiry for discount codes (days) - Enable reminders for code expiry - Enable reminders for photos/videos #Quoli #ReviewDiscounts #Shopify

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Are you a Brand Cannibal?🤢 You could unknowingly be self sabotaging your own SEO everyday! Here’s what to look out for.👉 I see this ALL the time. A classic example of brand cannibalisation is with a new blog post title. Brands often put one of the target keywords they want to be found for in Google in a blog post title and content. But here’s the thing. If you already have a sales page, which is a category or product page, don't have a blog post about that same topic. The blog, often at a higher level in the architecture, will therefore often outrank this sales page.☹️ Here’s an example. One of our clients sold ladies waterproof gloves, and they wrote a blog post on different types of ladies waterproof gloves. They already had a category page called waterproof ladies gloves and as soon as they published the blog post it ranked in a higher position than that category page. That meant potential customers landed on the blog post - which was just information about different types of waterproof ladies gloves - rather than the ladies waterproof gloves category page. Distracted, they didn't go on to buy and the conversion rate plummeted from around a 10% conversion rate with the category page to a 0.1% conversion rate with the blog post page. Can you imagine what that did to the ecommerce revenue?! 😱 And that’s just an example of ONE page. Imagine you're a travel site, an ecommerce site or a B2B site with hundreds, maybe 1000’s of pages.🤯 There you are, self sabotaging hours of work, chomping away on your very own SEO. Yup, I feel your pain.😭 Key takeaway? 👉 DO NOT have more than one page optimised for the same keyword. You work hard to leverage your brand not to end up sabotaging it with SEO cannibalisation. Overcome this problem and you will increase your conversion rates, your revenue and ultimately your positive impact. 💥🎉 💬 Comment below if you have ever come across any cases of SEO cannibalisation 🔄 Reshare if you found this helpful #ecommerceSEO #SEOcannibalisation

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5 things that destroy an E-commerce website     1. ❌ Blury Product Images 2. ❌ No Clear Pricing 3. ❌ Colour scheme wrong 4. ❌ No Terms and conditions.. 5. ❌ Slow Checkout and loading times.. Anything you'd add to this list?

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What I've learned about celebrating the 'firsts' Here's what I mean... Your first orders feel ace Your first problems feel huge Your first customers feel special Then your first repeat order feels ace Then your first day with over £1K revenue feels huge Then your first customer with LTV over £1000 feels massive Then the first problems that were once massive, are plain sailing Then you look to creating new services / new products Then you get excited again about the new firsts It's a constant when running a business The thing I love most is the 'firsts' And still getting excited when new firsts arise _______________________________________________________________ Hey... I'm Gemma and I'm building Gut Wealth… our sachets help people irritable guts feel less irritable! Have you had any firsts this week? Lemme know below 👇

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If you're a DTC business owner spending less than $10M/year on ads Listen to Danny Buck, the founder of CRAFTD - one of the worlds biggest mens jewellery brands I have the perfect creative system to scale your brand Want to find out more? Book a call with me using the link below

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If you're a DTC business owner spending less than $10M/year on ads Listen to Danny Buck, the founder of CRAFTD - one of the worlds biggest mens jewellery brands I have the perfect creative system to scale your brand Want to find out more? Book a call with me using the link below

The Nº1 culprit for underperforming TikTok ads is poor Creative 💥❌ As the TikTok algorithm continues to evolve and improve, you need to be pouring your energy into sourcing only the highest quality of ad creative, testing them, optimising them, then rinsing and repeating for every ad in every set. We’ve tested it: 🏆 Amazing ad creative WILL perform well, no matter how poor the strategy/ broad the targeting is. 🪦Poor creative with a great strategy just won’t get the same results… because it is ALL about content 👏🏼 content 👏🏼 content 👏🏼. 📌Save this helpful blueprint for creating TikTok-Native, high quality content. #tiktokmarketing #tiktokads #tiktokagency P.S. We know Social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands currently looking to win on TikTok 🥊 

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Today, we’re celebrating the effortlessly cool Bespoke Arcades 🕹️👾 I’ve had the pleasure of working with these guys for just over a year, and we’re already making serious progress. Thanks to a beautiful new Shopify site, a total content overhaul and revamped digital marketing strategy we’ve achieved: 103% increase in average organic traffic 📈 101% increase in keyword rankings on page one 🥇 400% increase in Google Ads conversions 🔝 It’s early days in the grand scheme of things, but we’re well on the way to transforming Bespoke Arcades online presence. 😆 #DigitalMarketing #Website #digitalmarketingtips

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We don't JUST do Influencer Marketing ... we also blow the doors off with TikTok Ads 🚀 This client came to us crying ⬇️ Their ROI was sub 3x ⬇️ They were on the verge of quitting, but instead got in touch with us... ⬇️ All we did was use our bespoke software, SocialSnoop, to optimise their content by indicating better creators and trending concepts. ⬇️ Then, we scaled their testing strategy and increased their internal production and influencer created ad creative by ~18X. Here’s some recent results for this client, who now runs a combination of TikTok and Meta ads with us 💪🏼📷 While everyone at Social Hit knows and embraces the insane value of TikTok creators and influencer marketing, it doesn’t mean we’re not all Ad pros too… The whole team is trained and well versed in TikTok Ads which we often run alongside Meta and Pinterest ad activity for a powerful multi-channel marketing mix that harnesses benefits and mitigates any risks from each platform. #tiktokads #tiktokmarketing #tiktokagency 'We Know Social' 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands looking to win on TikTok 🥊 

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There’s a reason why petrol price is so precise. --- In today's Nudge, I interview 10 pricing experts to get their top advice. This isn't fluff, it's evidence backed insights that explains how to create an irresistible promotion and (even) sell more petrol. Listen here: https://buff.ly/41UJmX9

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