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Golin London
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UK Black Comms Network
⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs
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Wimbart
Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!
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Laura Ewart
Great discussion today as part of the panel for a Chartered Institute of Public Relations event on in house versus agency PR, and how we can best work together. Thank you to my fellow panel members, to Amy Stupavsky for organising, and to all those who attended! Some points raised in the discussion: 💡 Although we are in the communications industry, sometimes we may not communicate enough with our client / agency. Keeping each other in the loop on what we’re working on and what’s coming down the line results in better outcomes for all parties. 💡 You need to fully understand your client’s motivations to be able to service them effectively. Who are the stakeholders of your client as an individual, as well as those of the company? 💡 You can have a well-rounded career whether you have been just in agency, just in house, or both, but it’s important to feel that you’re continually learning and developing. 💡 There’s more in common between in house and agency work than you may think! For example adding value, being measured against that progress, and managing internal stakeholders are important for both types of role. 💡 Finally, an obvious point but an important one - getting to know your client / agency and having a great relationship with them is key. Good news for us, and for the business prospects of nearby coffee shops and bars!
293 Comments -
Cal Partners
With global reach and constant mobile access, social media cannot be ignored. The key with social media is to be consistent – it's more than just posting once in a while on LinkedIn and hoping to reach your target audience. Your social media posts help to reinforce and build your brand, showcasing your offering to existing and potential clients, as well as to referrers and anyone interested in joining your business. We can help craft an engaging social media strategy, full of hyper-relevant, engaging content that your audience actually wants to see. #SocialMedia #SocialMediaMarketing #ProfessionalServicesMarketing
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Victoria Fairclough
"Advertising is a potent tool and now is the time for us all to step up, recognising the urgency of the climate crisis and the need to get ahead of disinformation. When information is delivered in a way that resonates with the audience, it can drive positive change. We can do three things: safeguard the public against misinformation by reaching them with a positive message, reframe by communicating the benefits of climate policy, or rebut misinformation with the relevant facts. The elections and the climate crisis will not wait, and neither can we. It’s time to act now," says Harriet Kingaby at ACT Climate Labs. Excellent piece c/o Sustainability Beat looking at why it’s important for climate communicators to help combat misinformation during the upcoming political elections. Well worth a read... 👇🏻 🌱 🗳️ https://lnkd.in/ehiCNDHw
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Jill Spurr Chart.PR MCIPR
Comms Unplugged has become a staple part of my annual CPD, not least because they manage to get some amazing speakers who aren't doing the circuit of every other comms conference. And the unique learning environment - nature, basically, the rich Dorset countryside - means you actually retain that learning, it hasn't frazzled out of your brain on the train home. But there is so much more about that little field of dreams. So many things I look back on with pride that wouldn't have happened if I hadn't taken a chance on doing something a bit different in the first place: 👩🎓 I would not have got #chartered or taken my Level 7 in Crisis Comms 👑 I would not have got an interim position with the eternally fabulous Louisa D., which then led to me working on two Royal funerals and a birthday. 👩💼 Without Louisa's support (and the odd good natured kick up the proverbial), I would not be in the role I am now in 🤝 I would not have met the talented and supportive Dan Holden, and had his wonderful mentorship that has had such an impact on me 🎨 I would not have sent Alan Oram and his amazing team at Alive With Ideas an RFP for our new brand - and just look at what we did together! 📔 Even my contribution to Rachel Miller's wonderful book has its roots in that little corner of Dorset 🤗 I would not have the wonderful network of colleagues and friends that I have, that support me daily and share their own skills, worries, thoughts and achievements. You know who you are. And it's not been all take - I've been able to touch other people's lives and careers too, but that's their story to tell. So why not give #CommsUnplugged a go? The least that will happen is you have a fun weekend camping in a beautiful part of the world with great food and great people, and you will have some great #CommsLearning and #CPD. I can't guarantee it will change your life like it has changed mine, but it definitely won't if you don't try. “In the end, we only regret the chances we didn’t take.” – Lewis Carroll
159 Comments -
Tom Flynn
Read my thoughts on the digital election campaign so far, alongside deep dives on how to understand the polls and what the election means for business, media and the markets from my fantastic colleagues Elisabeth Cowell, Simon Neville, Naomi Kerbel, Leyla Hart-Svensson & Imogen Shaw. #generalelection #roadtono10 #financialcomms #media #leadershipcomms #digital #research
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Sara-Anne Mills-Bricknell Chart.PR
At our last See Media PR team away day, we spent some time bringing our newest team member Jim Round up to speed with the housing gobbledygook we’re regularly telling to ‘jog on’. I’ve previously argued that there’s a time and a place for some of the jargon that’s thrown around. But in hindsight, do these words ever really need to be used? The housing sector is often criticised for not representing the communities and people it serves, could overhauling a lot of the overused (and often meaningless) phrases therefore go some way in helping to attract and retain more people into the sector? And from a wider range of backgrounds? I’m not suggesting we’re going to overcome the lack of diversity in housing just by kicking every piece of jargon to the curb. However, the words we use do matter and unfamiliar words and phrases can exclude the people you very well may be trying to communicate with. I explain more in my latest blog and share some examples, but I'm interested to hear people's thoughts. And if anyone has any other jargon examples they want to throw in the bin... https://lnkd.in/e-PQTgrc
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Christopher Young
"Until I start to hear freelancers telling me about positive steps employers are taking to guarantee that ‘rocking the boat’ is welcomed, I have to assume that employers are very comfortable with the culture of fear that they preside over." A working culture that squeezes freelancers and then prevents them from speaking out is bad for business and bad for audiences. The latest blog from Paul Evans:
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Mark Houlding
‘You can’t really measure the impact of PR’. I hear that said so often that sometimes even those of us working in the sector can be at risk of internalising that belief. Which is why it’s so uplifting when a client takes the time to write in on a Friday afternoon to say ‘the result of the press coverage [that Rostrum generated] is a 25% increase in website traffic and a 50% increase in form completions’. That’s a measurable return on investment from your PR programme.
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Sabine Tyldesley
Really fascinating (maybe lunchtime?) reading which gives some more insight on the election campaign and what this could mean for your organisation, beyond what you can see on the news. My favourite bit is where Naomi Kerbel explains why business leaders should care about policy change and engage with policy makers ...AKA public affairs. Moreover, 1) keep visiting the election hub for more insight (https://lnkd.in/eiiUWS-M) and 2) keep eyes peeled for some event announcements coming soon with some very(!) exciting speakers who will analyse the result of the election with us!
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Niki Goddard
It's a little later than usual, thanks to half term, but if you're looking for reactive PR inspo, great events to get involved with or need to update your internal comms calendar then look no further... 🗳 The upcoming election holds opportunities across sectors. If you have something to say and you're willing to be bold, then there are lots of ways to engage local, trade and national press with a reaction or opinion on a policy promise. 🏳️🌈 Pride Month, June: It should go without saying that changing everything to rainbow colours is not really supporting the LGBTQ+ community. If in doubt, ask those within your organisation that your words will impact, who can give you a sense check. 🍖 National BBQ Week, 1-9 June 🧀 National Cheese Day, 4 June 🌍 Earth Day, 5 June 🚲 Bike Week, 10-16 June 🤖 London Tech Week, 10-14 June 👨🏼 Father's Day, 16 June 🕌 Eid-ul-Adha, 16-18 June ⛺ World Refugee Week, 17-23 June 🎶 World Music Day, 21 June 👖 Wrong Trousers Day, 28 June - a special local mention for the Wallace & Gromit's Grand Appeal, raising much-needed money for the Bristol Children's Hospital and Neonatal Intensive Care unit. 👩🏼🔧 Women in Engineering Day, 23 June If you're planning a fun story, pithy comment or great internal initiative to align to an upcoming day, it can be a quick win but it is also competitive out there. So, be clear, concise and always authentic for your comms to have value.
146 Comments -
Dr Kevin Ruck
Last week Katie Marlow Chart. PR Martin Flegg Chart. PR FCIPR CIIC and I ran an open event to explain how the Internal Communication Qualifications delivered by PR Academy Ltd and awarded by CIPR Qualifications work. The qualifications are now very well-established as specialist courses that are focused on strategic planning, grounded in the latest theory and knowledge that is linked to good practice. Our students often report how their the courses improve their confidence. On completion, many students are promoted or secure a long-desired career move. At PR Academy we currently have a 10% reduction on tuition fees in July. When you study an internal communication qualification with us, you also have free access to a wide range of regular live workshops on other communication topics such as digital communication, crisis communication, sustainability communication, public affairs, and data-led communication planning. There are two levels: certificate and diploma. Both can be completed in 6-8 months with 2-4 hours study a week. To find out more about the qualifications, watch the replay of the open event on the PR Academy website (scroll down the home page to the 'Internal Comms Online Open Event Recording)'. This includes an overview of the content of the certificate and diploma courses, a demo of PR Academy's Study Hub and the benefits of continuous professional development. #internalcommunication #internalcomms #employeeengagement #employeeexperience #strategiccommunication #corporatecommunication #leadershipcommunication
269 Comments -
Effie K.
The Women in PR x PRWeek UK mentoring is live. This is an incredible opportunity for anyone looking to access some of the best mentoring within the PR industry, from an incredible line-up of Comms leaders. I'm a huge fan of mentoring and I genuinely believe that this is the best investment you can put into yourself and to achieving your career goals and here's why: 1) You get to have someone focused on helping you to achieve your career goals, with actionable steps and a strategy of how to achieve it. And you become accountable, to someone and more importantly to yourself. (I like to set goals and KPIs so that you have a clear direction and plan to aim for). 2) The chance for personal growth and the development of your leadership skills. My best advice is to ask your mentor for what strategies they have used to get to leadership positions and incorporate the ones which resonate. 3) A fresh perspective - there is real value in having someone else help you problem solve and navigate a situation. Use your mentor as a sounding board for real life career problems whether it's negotiating for a promotion, going for a dream job or helping you to upskill. 4) You get to open up your network by tapping into your mentor's network and contacts - use this and ask for introductions. 5) You get to form your own community with other mentees and have a ready-made support base to turn to - use this community because they will become your support system and biggest cheerleaders. So what are you waiting for. For all details on how to apply see below and good luck! #mentoring #leadership #femaleleadership #publicrelations
102 Comments -
Kate Clover
This article on PR Week yesterday offered nothing new in times of the PR recruitment market. It is hard. It has always been hard. Attracting and retaining the best talent is a constant challenge for PR agencies. Never in my 20 years' in the industry has there been a "easy" time for hiring. It has typically always been skewed to candidate led or client led. That said some of the challenges of course have changed, both with attitudes of candidates and agencies but also methods of hiring. I remember having to ring prospective candidates at their work desks to headhunt them, well before people would just send off generic messages! What I always say to candidates and clients is it is always evolving and always changing. The lows don't last, but nor do the highs for either side. Retaining your best people is always your first step in also hiring the best. Hiring for attitude and aptitude over "perfect on paper" almost always works better. Listen to your people, what are their priorities? Actually action things you discover. Listen to your recruitment partner, we have a huge amount of insight into the market and what candidates want, which processes are working and where people want to work. Oh and above all else. If you want to have the best teams, hire diverse talent. It makes commercial sense, you will do better work that reaches wider audiences and to top it off "a diverse and inclusive culture" regularly comes up high on priorities for my candidates. Yes times are tough right now but "this too shall pass". https://lnkd.in/eSBsQ-95
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Deborah Watson FCIM ACIPR
And so the media landscape takes another significant shift. The Evening Standard is to stop its daily newspaper production. It's one more reminder of how very different the world of news consumption is. The Standard has cited the likes of London Underground getting network coverage, and changing commuter habits. Just two factors which mean fewer and fewer people are relying on tucking a Standard under their arm and catching up on the day's headlines. News reaches us so rapidly these days - straight to the very handsets we have in our pockets most hours of our working lives. It's in this context that we as comms professionals have to continuously remind our clients of the altered dynamic when it comes to storytelling. Owned and earned content is so very powerful. Done well, delivered with authenticity, and so long as it passes the 'so what' test, it can capture your target audience with the right narrative and prompt the required action in response. It will be interesting to watch how the new ES iteration manifests and how its readership respond. Meanwhile - always be the storyteller who continues to seek your own means of transacting, and who measures the effectiveness of your efforts. #PR #media #communications https://lnkd.in/eVTqahZt
93 Comments
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