Liz Jazayeri

Pick a fight with a category entry point and win, using Out of Home! 🥊 Great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? All of these questions and more will be answered with an exciting new insight from Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, called ‘Wanna take this outside?’ Find out why mental availability is worth fighting for, how brands can measure and track it, and how to identify your brand's category entry points and, importantly, win the fight! 🥇 For brands, sadly choosing whether you fight for them or not isn’t an option, you’re already in the ring. 🤷 Find out how to box clever and win with #OOH with our brand-new video series, live now! 👇 https://okt.to/Acv7C8 #PlatformForBrands #CEP

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SO many targeting options to choose from! And by reaching only the audiences that are relevant, you achieve better engagement, with no wastage. Get in touch to find out more! 🎯 📺 #targetedadvertising #beontv #cheshirebusiness #lancashirebusiness

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Retail Media is one of the recruitment bright spots in the media world.  For years, agency people stayed in agency land - and brand marketers or retailers side did not cross over into the agency world. This should not be surprising as the skill sets are different. However, Retail Media is triggering a wholesale series of changes in how retailers can drive new revenues and how brands can acquire customers. The skill set required to set up and operate a retail media network is much more like a media agency than classic retailing.  Retailers are good at retailing, not necessarily selling media.  There will be a lot more of these sorts of "Adland Exec joins Grocer" 😁 announcements from retailers as they fill in gaps in their skill base. Of course, social networks, eg Pinterest are part of the offsite propositions that many retailers will offer as part of their onsite/offsite/in-store channels. And, of course, Amazon are the "OG" of retail media 😁 Good hires all round by Nick Ashley & the team at Tesco.

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To future-proof themselves, brands should be using OOH to connect with a generation who crave tangible experiences.✨ Clear Channel UK's new Audiences in Focus insight checks in with key audience groups to understand their ever-changing moods, habits and mindsets. Discover more below👇 https://okt.to/Si74K6 #IPAO #EffectiveOOH #Audience

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How effective can a 10 seconder TV Ad be? This is the question we asked ourselves when we decided to take a punt on TV but didn't have the deep pockets of the brand behemoths that use TV advertising regularly. Thanks to an excellent partnership with ITV we had a chance to test a theory: We knew that the steady double digit growth we've been seeing in the UK over the past 6 years were mostly from the same consumers buying more of our product. (We've been in the same stores with the same skus until 2023) After restructuring the business to weather the last few years' tough economic conditions, we managed to channel a modest sum of money into advertising. We knew it wasn't enough to do a huge campaign with a sexy 30 seconder TV ad so we wondered if we could get the message through in 10 seconds. If we could make a 10 seconder work, we'd be able to reach over 50% of the UK's ABC1 adult population an average of 7-8 times. (We're 2% UK Rice market so reaching 50% of our target audience was just mindblowing). But what would we say? Our consumer base has both young & old, male & female who buy our products for various reasons (managing diabetes & other health concerns, Keto or Low carb dieting, gym goers managing their 'macros' etc) but despite all these different motivations for purchase - they were united by the low carb / low calorie functional benefit that we offer that rice, couscous or quinoa couldn't match by a mile. So we focused on that. "Did you know that Fullgreen Cauliflower Rice has 93% less carbs than Rice?" was our original idea - but was vetoed by Clearcast saying that, being vegetable based, we weren't allowed to compare against rice (although interestingly, Clearcast have approved meat alternatives with the same % lower message in the past). CC invited us to bring in some legal advice but we thought we'd rather spend what we had on airtime. So our new message? "Did you know that Fullgreen Cauliflower rice is just 38 calories for the entire bag". Topped off with "Find us in the Rice Aisle" as we are on shelf in all major UK supermarkets. We hoped to maximize the ads effectivity by keeping the message simple and straightforward. We then made sure that all major supermarkets were running in-store promotions with the same message and imagery as the ad. The results? We aired the ad across April & May and so far have seen over 40% in incremental sales above our baseline forecast and above the effect of promotions... and these higher sales figures continue. Our Units per store per week have DOUBLED (12 wk ave.) versus last year and we're hitting historical highs of 30 units per store per week in some retailers. We're pleased with the early results and think we have found our flywheel which we will continue to build on in 2024-2025! Thank you to Callum Taylor for the partnership. Mark Germain for synergizing the supermarket promotions & Verity Brighton for making sure we didn't run out of stock! ;)

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Partners must become the focal point of technology marketing. Revere Agency's fabulous Alison Dodd discusses with editor Doug Woodburn at IT Channel Oxygen how vendors and the wider channel should be approaching marketing. Have a listen to find out: 💡 Why front-line partners are having their “moment in the sun”. 💡 What implications this has for how vendors and partners should be approaching their marketing strategy? 💡 What marketing pros need to know about the new buzz around ‘nearbound marketing’. 💡 Advice for vendors and other channel professionals looking to get ahead of this trend https://lnkd.in/esCduGYu

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Are you seeing less growth than you'd like for your business? Many businesses focus on performance marketing, to gain short term sales results, but this new study proves neglecting brand awareness can lead to a plateau. Try something new, create a connection with potential customers who might not be ready to buy yet, but will remember you when they are. By reallocating budget to radio from digital you will make substantial gains. Get in touch if you want to explore the cost efficiency of your campaigns. #brand #futuredemand #radio #performance #mediamix

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Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

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Nice study done to once again show the effectiveness of an omnichannel approach. We know how much value digital channels can bring to sales activation of any campaign, but we should never run these campaigns in isolation, mixing them up with traditional and reach platforms, ensures we create mass brand awareness, which ultimately will build a more robust brand for the future. As we see below, not only does it build brand trust it enhances the performance of our digital campaigns. This study concluded that the use of OOH amplified in store, as well as online sales, by a factor of 1.7 times. Marketers should not forget the basic principles of marketing and should include a marketing mix when planning any media campaigns.

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If you manage your company's social media pages and are struggling to keep producing new photos and videos, talk to us about our Content Creation Days. Taking place: 📍 At your business 📍 On-site 📍 At our studio in Swansea We'll capture and edit engaging photos and videos to create a library of content for you to use in future posts on your social media pages. What's more, although the title says "Days", it can be from as little as a 1-hour shoot. So if you're: ✅ In the trades and have projects to show off ✅ Work in food or hospitality and want a library of eye-catching images ✅ Sell online and need pack shots as well as lifestyle shots ✅ Or just need good-quality imagery for content Get in touch and we can discuss your needs and show you specific examples of our work that fit with your needs, as well as discuss costs, dates and more: ► info@mjrmarketing.com ► 01792 712277 ► www.mjrmarketing.com #MJRMarketing #Swansea #Wales #marketing #socialmedia #PR #Advertising #SMEbusiness #localbusiness #wales #independent #handson

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Looking for Presentation/Sales people who want to get in on a project that can change the advertising landscape. Opportunies for shared business ownership. UK based professionals only. Please dm for more details. Advercado aims to provide small businesses around the world with the same OOH advertising opportunities big brands have access to. We aim to do that by empowering small businesses with high footfall/reach opportunities to share and sell spaces, generating income through advercado.co.uk! The creation of these advertisements can be sourced via our platform which includes, designers, printers, distributors etc. A free platform, all the tools free to use, creating an advertising platform with everything small businesses need to create the next great advertising campaign! Small business make up the 99% of businesses in most countries... Why shouldn't they have the same OOH opportunities as the big businesses? Working together we can make the change. Join us! Cheers, Joe #share #opportunities #sales #marketing #advertising #advertisingandmarketing #entrepreneurs #smallbusiness #students #student

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89% of firms say customer experience is a key battlefield. How can #mail boost your customer retention and loyalty? Discover actionable tips in our comprehensive guide

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As is customary at this time of year at Thinkbox HQ, we've pulled together the very latest data and insight into how TV is evolving and where it's heading, and packaged it up into something quite marvelous and enriching. Presenting 'Trends in TV', essential reading for anyone working in media or advertising today, covering viewing, planning, and spend trends whilst answering your burning questions. Grab a brew and a biscuit and come explore... https://lnkd.in/eZqmJv87 #MarketingEffectiveness #AdvertisingEffectiveness #MediaPlanning #TVAdvertising

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Good news... UK marketing budgets have increased by the highest levels in a decade. The latest quarterly IPA Bellwether report reveals a significant uplift in marketing budgets across all main categories, the strongest upward revision since the first quarter of 2014. Interesting to see that events continue to be the main area of marketing budget growth, up 17.2%. Read more at: Marketing Week https://lnkd.in/e_CQyuF5 #MarketingBudgets #EventMarketing

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𝗦𝗽𝗮𝗶𝗻𝗳𝘂𝗹 /speɪnf(ʊ)l/ 𝑎𝑑𝑗𝑒𝑐𝑡𝑖𝑣𝑒 𝖯𝖺𝗂𝗇 𝗂𝗇𝖿𝗅𝗂𝖼𝗍𝖾𝖽 𝖻𝗒 𝖲𝗉𝖺𝗇𝗂𝗌𝗁 𝗌𝗉𝗈𝗋𝗍𝗂𝗇𝗀 𝗉𝗋𝗈𝗐𝖾𝗌𝗌. 🦁 It wasn’t to be for England. 💳 However, we’ve seen some fantastic Out of Home campaigns across the Euros, from brands reactively looking to align with the team’s success to official partners such as Chase delivering bold brand messaging across Clear Channel UK’s Storm inventory. 🎽 The Summer of Sport continues, with the 2024 Summer Olympics starting on 26th July, and from our Question of Sport research we know that consumers will associate brands that align with Paris 2024 with Excellence, Respect, Tradition, Discipline and Focus (Clear Channel Sports Tracker Survey Jan 2024). 💡 These are all appealing brand associations, particularly for Finance advertisers, but consumers can only make these associations if they’re aware of your brand’s link to the sporting event – whether it’s an official one or not! 🥇 As the medium delivering the highest daily reach (95% according to Touchpoints 2023), now’s a great time to ensure you’ll be sprinting ahead of the competition by building brand associations through OOH. 👏 Great work EssenceMediacom UK #Euro2024 #England #Spainful #OOH #DOOH #PlatformForBrands

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Its always a good start to a day when you receive an amazing endorsement 🎉 Big thanks to Adam Graver who has said some really kind words about Leadoo Marketing Technologies We have just joined ICG Approved too, so we're recognised as an industry supplier that can be trusted to make an impact and deliver great results. If you are in the Real Estate industry and see this, you should definitely take a look at what Leadoo Marketing Technologies has to offer... Don't take my word for it, or even Adam's for that matter 😃 , read these case studies to find out more: https://shorturl.at/pRx1C https://shorturl.at/Xr03K #property #realestate #uk

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How to Choose the Best Professional Videographer for Your UK Business In today’s digital age, video content is a game-changer for businesses looking to connect with their audience, share their brand message, and boost engagement. Whether you’re planning a corporate event, a promotional campaign, or just need some awesome social media content, hiring a professional videographer for your UK business can really up your game.  But with so many options out there, how do you pick the right one for your UK business? In this guide, we’ll go over some key factors to consider when choosing the best professional videographer near you. Click the link to continue reading... https://lnkd.in/eMJT2q2g

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