About
Experienced co-founder and author, with deep knowledge of the global marketing…
Articles by Paul
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Cannestagious! Give me a shout if you're going to Cannes Lions.
Cannestagious! Give me a shout if you're going to Cannes Lions.
By Paul Kemp-Robertson
Activity
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I am very pleased to announce our strategic partnership with Ascential, Cannes Lions International Festival of Creativity, WARC and Contagious. Since…
I am very pleased to announce our strategic partnership with Ascential, Cannes Lions International Festival of Creativity, WARC and Contagious. Since…
Liked by Paul Kemp-Robertson
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The amazing WARC product team have been busy developing WARC.AI - our new AI research tool. There is so much content and so much insight on WARC…
The amazing WARC product team have been busy developing WARC.AI - our new AI research tool. There is so much content and so much insight on WARC…
Liked by Paul Kemp-Robertson
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SO LIONS AND EFFIE BECOME ONE! In my opinion, this could well define the new world order of advertising and marketing. A lot of us, at times, feel…
SO LIONS AND EFFIE BECOME ONE! In my opinion, this could well define the new world order of advertising and marketing. A lot of us, at times, feel…
Liked by Paul Kemp-Robertson
Experience & Education
More activity by Paul
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We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions…
We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions…
Liked by Paul Kemp-Robertson
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Campaign of the Week: Taxi app Heetch employed the risky strategy of promoting a competitor to reinforce its proposition to Parisians during the…
Campaign of the Week: Taxi app Heetch employed the risky strategy of promoting a competitor to reinforce its proposition to Parisians during the…
Liked by Paul Kemp-Robertson
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Creativity. Effectiveness. Together. We’re always striving to create exceptional experiences for our customers, online and IRL. That’s why we’ve…
Creativity. Effectiveness. Together. We’re always striving to create exceptional experiences for our customers, online and IRL. That’s why we’ve…
Liked by Paul Kemp-Robertson
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Take risk on creative execution but never on the strategy or insight. I was lucky enough to be in the CMO-CFO McDonalds session at the Cannes Lions…
Take risk on creative execution but never on the strategy or insight. I was lucky enough to be in the CMO-CFO McDonalds session at the Cannes Lions…
Liked by Paul Kemp-Robertson
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We are thrilled to share the news that Effie Worldwide - home of the Effie Awards and much more - will be joining the LIONS Division. By combining…
We are thrilled to share the news that Effie Worldwide - home of the Effie Awards and much more - will be joining the LIONS Division. By combining…
Liked by Paul Kemp-Robertson
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It's very quiet on the work front for me at the moment. So i'm going to feed this beast in the interests of me 'being more visible'... But as i…
It's very quiet on the work front for me at the moment. So i'm going to feed this beast in the interests of me 'being more visible'... But as i…
Liked by Paul Kemp-Robertson
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Spent a lot of time this week covering big tech's AI-inflected earnings season, and Meta's were perhaps the most striking. Analysts have focussed…
Spent a lot of time this week covering big tech's AI-inflected earnings season, and Meta's were perhaps the most striking. Analysts have focussed…
Liked by Paul Kemp-Robertson
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'The researchers found that participants rated brands as faster or healthier when they improved their avatar’s health or speed in the video…
'The researchers found that participants rated brands as faster or healthier when they improved their avatar’s health or speed in the video…
Liked by Paul Kemp-Robertson
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Excited to be partnering with the Advertising Council Australia and Tony Hale to be championing creativity and effectiveness from Down Under!
Excited to be partnering with the Advertising Council Australia and Tony Hale to be championing creativity and effectiveness from Down Under!
Liked by Paul Kemp-Robertson
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'By reframing kids’ everyday antics as aspirations of the next generation of athletes, AAMI taps into the excitement and interest around the Paris…
'By reframing kids’ everyday antics as aspirations of the next generation of athletes, AAMI taps into the excitement and interest around the Paris…
Liked by Paul Kemp-Robertson
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