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Embarrassing Rich Kids of Instagram

The Tumblr called Rich Kids Of Instagram should have died a month ago when it went mainstream. Articles cropped up everywhere pointing out how it somewhat embarrasses rich kids who apparently like to brag about their personal unearned incomes.

It all came to a head this week when Michael Dell's kids shared their family's travel plans on Instagram, posing a huge threat to their security.

The photo inevitably showed up on Rich Kids Of Instagram and all hell broke loose. The social media accounts of Dell's kids have since been deactivated, preventing them from acting like the idiots that other young adults addicted to social media are.

With multi-billionaires, family safety is an extreme issue. International criminal organizations would love to grab any of the kids acting like jerks on Rich Kids Of Instagram and collect a quick ransom.

Mexico and many South American countries are plagued with kidnappings. Over the years, the problem has gotten so rampant that businessmen are often snatched and their company must pay a ransom. After all, a CEO making $100 million a year must be worth something to the company.

The sad thing is that if anything happens to any of the teens and 20-somethings on Rich Kids Of Instagram, they will get zero public sympathy, no thanks to their arrogant attitudes during a serious economic downturn. And their obliviousness to their own stupidity is mind-boggling.

That said, there are some astonishing and incredibly decadent scenes on display. In recent posts, there are some gems, including some hotties riding near-topless on an elephant in the jungle, just begging to get malaria. Another picture shows kids sliding down an amazing water slide attached to a multi-story mega-yacht. There are two goofballs posing at a home bowling alley.

The real winners, at least in my frugal foodie opinion, are photos of receipts tallying thousands of dollars at extravagant restaurants. The kid buys two Jeroboams and a Methusalem of Dom Perignon Rose (the equivalent of 16 bottles of champagne) for a total of $90,000. This was to wash down over $14,000 of Beluga caviar along with some lobster. There were 16 people at the table and someone ordered a Coca-Cola to go with this ludicrous feast.

You know, I like a good time too, but this seems excessive, don't you think? But why stop there? Post your bill on Instagram and brag to the whole Internet.

Rich Kids Of Instagram was outed as a website perpetually mocking the callous kids weeks ago and there is no relief in sight. The kids are either ignorant of their sick vanity or they think it is cool. And if I didn't know better, I'd guess the whole site is a publicity stunt for Moët & Chandon's Dom Perignon luxury champagne. Most people never get to taste this champagne in their lives, let alone waste it by "champagne showering" someone off a dock.

This sort of thing will only annoy the 99.9 percent of the public that cannot even imagine living a life of such excess. This does not bode well for society, I can assure you.

About John C. Dvorak