So, the truth is now revealed! Feedback is actually a closet googlewhackblattophobe intent on ridding the web of all googlewhackblatts - single words that produce just one hit in a Google search (17 July).
By hinting at the setting up of a googlewhackblatt registration site, Feedback obviously expects someone to do this, with the immediate consequence of disqualifying any googlewhackblatt referred to the site - because that will mean two instances of the word, the original and the listed.
Already, those whacks submitted to Feedback and published in the column, should they be fed through to the
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