Grover Old Spice Guy
Old Spice Man was the biggest viral marketing hit of the year, and now he's even worked his way into Sesame Street. In a new clip, Grover the furry blue monster tells viewers the advantages of smelling like a monster and knowing the word "on." Isaiah Mustafa doesn't make an appearance, but Grover makes a pretty good stand-in.

The spoof is spot on. Grover sports a towel and does the "look at yourself, now back to me" bit, the "two tickets to that thing you love" bit, and of course, "I'm on a horse."

Either way, this clip is set to become more viral than Sesame Street's most recent pop culture parody of True Blood, and maybe even top the banned Katy Perry clip. Controversy definitely scores YouTube views, but Old Spice Grover's humor and cuteness are more likely to win over the target Sesame Street audience.
The Original Old Spice Ad