With many tools out there to make a presence to say “Hey, we’re here! This is our brand!”, which ones are even worth looking at? In four different categories, we give you our list of what we think are 50 SEO tools worth taking a look at and knowing. Get ready, because here we go!
Pay Per Click (PPC)
Google AdWords Editor
- Work offline and then update your campaigns efficiently and effectively.
Google AdWords Traffic Estimator
- Estimate the cost of keywords according to the word, budget, language and location.
Google Insights for Search
- Discover what keywords internet users are typing within categories, seasonality, location and time parameters.
Google Conversion Optimizer
- Handle advertising expenditures around particular conversion objectives
Keyword Research
Google AdWords Search-based Keyword Tool
- A list of keywords that is computed by analyzing the contents of your website and matched up with real Google search inquiries
SpyFu
- Displays what keywords similar competitors are bidding on
AdWords Wrapper
- Converts a keyword into one/all of Google’s match types
Google Wonder Wheel
- Displays word associations in a visual and interactive map
Keyword List Generator
- Generate lists of keyword using words and modifiers
Keyword Misspelling Generator
- Generate possible keyword or phrase misspellings to match common typing mistakes
Keyword Combiner
- A simple keyword generator that mixes from two or three word lists
SEO Book Keyword Suggestion Tool
- Combined keyword statistics from Google, Yahoo, Wordtracker, MSN and Keyword Discovery
Link Building
Producing content
- If you produce content such as articles and blogs or leave comments somewhere, you can leave doors for your audience to link back to your website.
Yahoo! Site Explorer
- Check what other sites are linking to you, the number of your pages in Yahoo’s index, and the links of your competitors.
Page Inlink Analyzer
- Presents columns of indexed pages with the different inbound links to each particular page
pluginSEO Beta Linking Tools
- Displays the relevancy of keywords to your page and competition, promotion and structural code suggestions
HubSpot Website Grader
- Graded on factors such as inbound traffic and social media popularity to assess marketing effectiveness in different categories
Sheer SEO Backlinks Watchdog
- Manage and keep track of information about inbound links such as anchor text, page rank, date added, and detection of meta tags.
SoloSEO Link Building Tools
- A compilation of tools that helps keep track of the creation and deletion of inbound links
Link Valet
- Check the links and other sources objects on your page to see if they work
Link Harvester
- Displays duplicate links from the same site and the domain name
Google Webmaster Tools
- Assistance in boosting visibility and checking indexing status
Majestic-SEO
- Trace link data for any domain that include anchor text and backlinks
Xmarks Smarter Search
- Discover where popular pages are being bookmarked so you can target your content there
LinkAssistant Rank Tracker
- Displays your site’s page rank automatically
Xinureturns
Displays your site ranking, whether you have syndication, how much of your content made it as social bookmark s, indexed pages and how many backlinks
Buzzstream Link Building
Helps you organize and maintain contact info and links
Nielsen NetRatings
Displays relevant information by demographic profiles from sites, measure content consumption and provides suggestions to your marketing approach
Market Sentinel
A set of tools that helps you monitor topics, benchmark your brand, and identify influential users
Who’s Talkin
Search and monitor topics across blogs, news, social networks, videos, images and forums
Analytics
Viralheat
Observe mentions on social networks and provides analytics to understand the data better
SEMRush
Discover the keywords that are driving traffic to your competitor’s sites and find out related terms you can use
Compete
Discover potential affiliates and keywords as well as view traffic and involvement for sites
Quantcast
It connects buyers and sells with ways to target, segment, and reaching audiences
Google Analytics
Track users from the previous source, find the conversion rate, and geographic location they are from
Social Media
SocialMention
- A cross platform collection of today’s most popular social media on the data that is relevant to you
Hootsuite
- Manage multiple social network accounts and contributors in different columns
CoTweet
- Manage multiple Twitter accounts and contributors by delegating specific tasks as they come and see notes next to the Twitter users
Monitter
- Displays real-time tweets for a group of keywords
Twazzup
- Displays all the mentions of your brand on Twitter
GeoChirp
- Find tweets based on keywords as well as location and then translate to your desired language
Google Alerts
- Get notified every time content is mentioned or uploaded that match defined keywords
Radian6
- Observe, measure and interact with the gathered mentions and contains built-in work-flow applications
BlogPulse
- Search and keep track of trends that are being discussed in the blogosphere
Addictomatic
- Displays of the mention of keywords from different media platforms such as Flickr, YouTube, and Digg
Bit.ly
- A link shortening tool that allows you to monitor the popularity by tallying the amount of clicks
Social Oomph
- Bring automation to Twitter by automatically sending replies and auto follow who add you
Blackhat
**We don’t recommend you to use these. These were included to inform you of the type of tools to avoid and the possibility of your competitors using them. The consequences are lower page ranks or even the removal of your site because they are seen as spamming techniques.
XRumer
- Improve search engine ranking by posting automatically on forums, blogs, and sites
SEnuke
- Multiple postings to different media, RSS aggregator and social bookmarking sites
SEO Elite
- Identify high page rankers on Google, mail multiple people at time, and check if they linked back
Scrapebox
- Artificially increase your page rang by pinging and automatically comment with predetermined messages