The Wayback Machine - https://web.archive.org/web/20111224023443/http://technolog.msnbc.msn.com:80/_news/2010/08/27/4982716-older-adults-are-flocking-to-social-networks

Older adults are flocking to social networks

Social networking use by Internet users ages 50 and older nearly doubled in the past year, going from 22 percent in April 2009 to 42 percent in May 2010, according to the Pew Research Center’s Internet & American Life Project’s new report, "Older Adults and Social Media."

While 86 percent of younger Internet users (ages 18 to 29) "continue to be the heaviest users”"of social sites like Facebook, MySpace and LinkedIn, "over the past year, their growth paled in comparison with the gains made by older users," Pew said.

Between April 2009 and May 2010, Internet users between ages 50 and 64 who said they use a social networking site increased 88 percent, and those ages 65 and older had "100 percent in their adoption of the sites, compared with a growth rate of 13 percent for those ages 18‐29."

Twenty percent of Internet users ages 50 to 64 "say they use social networking sites on a typical day, up from 10 percent one year ago," Pew said.

A year ago, 5 percent of Internet users ages 50 to 64 said they used Twitter or another "status update service," but now 11 percent say they do.

It’s impressive growth, considering younger Internet users have already represented a hefty presence on Facebook and Twitter. On social networking sites like Facebook, 60 percent of those ages 18 to 29 say they use such sites on a "typical day," as do 39 percent of those ages 30 to 49, Pew says.

Status update services like Twitter draw 18 percent of those ages 18 to 29 on a typical day, and 9 percent of those ages 30 to 49.

One of the main reasons for older adults' increased interest and use of social networking sites: They know Facebook and Twitter are where their kids and grandkids are spending time, and it’s a way to "bridge generational gaps," said Mary Madden, Pew senior research specialist and author of the report.

"There are few other spaces — online or offline — where tweens, teens, sandwich generation members, grandparents, friends and neighbors regularly intersect and communicate across the same network," she said.

But it isn’t all about you, lest you think it is. Older social networking users are "much more likely to reconnect with people from their past," Pew said in the report, "and these renewed connections can provide a powerful support network when people near retirement” or “embark on a new career."

In a survey last September, Pew said about half of social networking users ages 50 and older said at some point, they were contacted by someone from their past who found them by using the Internet. And nearly two-thirds said they have searched online for information about someone from their past.

Another reason to seek camaraderie on social networks: health problems. "Older adults are more likely to be living with a chronic disease, and those living with these diseases are more likely to reach out for support online," by blogging about it or taking part in online health discussions, Pew said in its current report.

E-mail does remain "an essential tool" for older Americans’ daily communications, Pew said; 92 percent of those ages 50 to 64, and 89 percent of those ages 65 and older say they send or read e-mail, and more than half of each age group e-mails on a "typical" day.

Checking online news sites daily also is a regular habit for many; 76 percent of Internet users ages 50 to 64 say they check news online, and 42 percent say they do so on a "typical day." Among Internet users 65 and older, 62 percent say they look for news online, and 34 percent do so on a typical day.

Among younger users, 44 percent of 18- to 29-year-olds, and 45 percent of 30- to 49-year-olds say they check online news on a typical day.

Checking online classified ads is still something more widely done by the younger generation, Pew found: 14 percent of those ages 18 to 29, and 13 percent of those ages 30 to 49 say they do so on a typical day, compared to 6 percent of Internet users ages 50 to 64, and 5 percent of those age 65 and older.

Pew surveyed 2,252 adults nationwide via phone between April 29 and May 30. The survey’s margin of error is 2 percent.

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Discuss this post

Where were you twenty years ago? Some of us were old when we started and now have become much older while enjoying social networks. I am sure I was on one long before 1990 but one I will never forget is my first full fledged social site. It was thirdage.com. I am now approaching 75 and have been on line since only Compuserve was available. Thanks.

    Reply#1 - Fri Aug 27, 2010 11:58 AM EDT

    I've been online since 91 via electronic bulletin boards. ;-)

      #1.1 - Fri Aug 27, 2010 12:26 PM EDT

      I got to test the macbook and keep it for free at

        #1.2 - Sun Nov 27, 2011 6:35 PM EST
        Reply

        What is the "sandwich generation"...that's a new one on me

          Reply#2 - Fri Aug 27, 2010 12:06 PM EDT

          "89 percent of those ages 65 and older say they send or read e-mail" That seems a little high to me. My 84 yo Dad would not touch a computer unless it was a matter of life or death.

          • 1 vote
          Reply#3 - Fri Aug 27, 2010 2:24 PM EDT

          duallydave, I'm not as old as your father, but I am 70 and I use the internet everyday. I semi-retired last year and use a computer at work all the time....I love it!!!! Get your dad a computer and I bet in no time he'll be useing it.

            #3.1 - Fri Aug 27, 2010 3:29 PM EDT

            duallydave - My mom is 82 and when her computer crashed, I had to drive 250 miles THAT DAY to take her my laptop until she could get her comp. repaired!!!!!!!!!!!

            Get you're dad a computer; it will enrich his life!

              #3.2 - Fri Aug 27, 2010 3:42 PM EDT

              Well, being only 65, I was moderator on two sites, and my younger 63 year old wife is a moderator on one, we both log a large amount of time on our computers, your dad is stuck in the Past.

                #3.3 - Fri Aug 27, 2010 3:45 PM EDT
                Reply

                Speaking as an over 50 who uses social networks, facebook has been an amazing tool to keep in touch with old school friends on the west coast and family on the east coast. (Escpecially while I'm freezing my tail off in the middle of the country in the winter!)

                • 1 vote
                Reply#4 - Fri Aug 27, 2010 2:30 PM EDT

                The major problem with older people and the internet, especially over 70, is that they are use to reading things and believing what they read. Newspapers and network news are both well vetted, most news you get on the internet from other than a reputable site is usually bogus. I have an aunt who amazes me with all the untrue news she gets on the internet. It is really hard to convince these people otherwise. This is a big problem. There are far too many gullible people in this world!!!!!

                • 1 vote
                Reply#5 - Fri Aug 27, 2010 3:22 PM EDT

                .Hey pissed-in-pa. All experienced adults, my version of senior, are taken in by the b

                  #5.1 - Fri Aug 27, 2010 3:33 PM EDT

                  Cannot agree with that broad brush statement. Most seniors I know are telling the youngsters what is fake and what isn't. That includes the pictures and they have zero knowledge of what Photoshop is.

                    #5.2 - Tue Feb 8, 2011 11:53 AM EST
                    Reply

                    I am a 71-year old widow and use the Internet daily. I email, search with my favorite search engine, Google, and joined Facebook almost a year ago. In regards to Facebook, I have not only gotten in touch with old friends, but have made new friends as well. I routinely search for medical information, do genealogical searches both for myself, and also do volunteer look-ups for other folks (I have subscriptions to Ancestry.com (where I can look up folks in the U.S. census data images, and Newspaper Archives, and access other genealogical sites). Anytime my computer goes kaput, I have a withdrawal meltdown. I refuse to use Twitter, however, because it seems to appeal to folks like Sarah Palin, who probably don't have room in their brains for more than 140 characters at a time.

                      Reply#6 - Fri Aug 27, 2010 3:50 PM EDT

                      Said I didn't want one in my home after quiting my last job, it was disgusting, then retired. But I finaly came around and got one:never realized you could one for fun(last job strickly business). Use it every day better than a newspaper and saves some trees. LOL

                      • 1 vote
                      Reply#7 - Fri Aug 27, 2010 3:56 PM EDT

                      trying to talk my Mother into letting me get her one. She is 77 years young.

                        Reply#8 - Tue Feb 8, 2011 2:56 PM EST

                        My mom is 85. She uses a phone like a computer. I think she'd tweet if she wasn't so busy working.

                          Reply#9 - Wed Feb 9, 2011 8:56 AM EST

                          I'm 70 and the editor of (circa 1997) the largest online travel resource for women. In fact, I'm now referred to as the "Grandmother of women's travel' and I love the title. I'm presently in second place in the Shorty Awards (Oscars of social media) in the travel category. My reason for entering was to show folks that social media is for everybody not just those that are my children's and grandchildren's ages. Want to lend your support? Voting ends Friday Jan. 11th.

                            Reply#10 - Thu Feb 10, 2011 9:45 AM EST
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                            I've definitely seen the growth in this age group as I assist with creating Social Media opportunities for businesses. On the other hand I'm 51, so am dealing with the process of accepting that this article places me squarely into the "Older Adults" demographic! ;-) Must stop denying. Must stop denying. Must ...

                              Reply#11 - Thu Feb 10, 2011 10:33 AM EST

                              I'm 69 years old which to me is the young side of old age. people who are fifty are not old they are middle aged but they are not old. I started using computers in 1983. I remember bulliten boards very well. One thing I remember is dirtbags flaming other users just because they could get away with it. everything has evolved a lot. The www. came along and e-mail made it very easy to keep in touch with people all over the world. Now we have social networks, which I personally can't see much use for. I go to face book and ifind over a hundred people I don't know from adam wanting me to "freind" them. What for. I have better things to do than set at a computer having conversations with someone I don't know. Soon most people will dump thier computers for smart phones where they will be able to do everything on the phone that they do on thier computers and the reason for this is that they don't do anything constructive with their computers. People over 75 are not going to start using computers just because people tell them all the things they can do on computers. People 75 and older have seen every modern technology from the start, things 50 year olds take for granted. If older people aren't using computers now I don't think they ever will.

                                Reply#12 - Tue Feb 15, 2011 10:54 PM EST
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