By Helen A.S. Popkin
Denial, resentment or garden variety procrastination — whatever reason you've stuck with the old Facebook format and avoided the optional change announced last month is now moot. Or it will be soon.
"For the month of December, we gave people the option to upgrade to the new profile early, and hundreds of millions of you made the switch," Facebook's blog announced yesterday. "Starting today, we'll be rolling out the new profile to everyone."
Well, you can't say you weren't warned.
Let's review: In the new profile, your status update is no longer at the top of your page. Instead, it's that crap nobody (but your stalker) cares about — where you live, where you're from, where you work, who's your GF or BF, etc.
This personality snapshot is accompanied by a stream of potentially random, possibly humiliating photos in which you've been tagged.
While you can't stop the coming change, you do have some control. Not a lot, granted. Here's what you need to know:
Your status That ego-pinned portion that first attracted you to Facebook — the place at the top of your profile that tells your Facebook friends what you're doing, thinking, complaining or making jokes about — is no longer at the top of your page. Nothing you can do about that.
Your "experiences" That's what Facebook calls the stuff at the top of your new profile — seemingly random information culled from your Basic Information. This replaces the summary and/or Internet address you previously posted under your profile picture.
Currently, there is no obvious way to control what appears in the new summary except to change who can see this information in your profile settings — when possible — or delete that info completely.
For example, there seems to be no way to control who sees where you live, where you're from and where you work, unless you delete that information.
Photo stream of your recently-tagged photos. The random panel of photos at the top of the new profile seems to be what users hate most. It moves those images buried in your photo albums —or the tagged images of you in the Facebook photo albums of friends – front and center. And that can be … well … embarrassing.
The current options for controlling what photos your photo stream are somewhat limited, but available.
A. You can hide an unwanted photo when it pops up in your photo stream by moving your cursor over the image until an "x" pops up – then click.
B. If friends have tagged you in their images that you don't want up there, you can always un-tag your name.
C. You can control who sees photos tagged with your name. Here's how you do that.
- From the Account menu in the upper right corner of your profile, chose Privacy Settings.
- Underneath the list of your current privacy settings, click Customize settings.
- Scroll down to Things others share section.
- Next to Photos and videos I'm tagged in click Edit settings.
- From the Edit settings prompt that appears on your screen, use the drop-down menu to choose Customize.
- In the Custom Privacy prompt that appears, you will see a drop down menu next to These people.
- From These people, you have the option of choosing who can see photos via your tagged name. You can set it to Only me or you can add specific Facebook friends who are permitted see those photos via your tagged name.
- Save this option. As with other Facebook privacy settings, you can change it at any time. You just have to do it.
D. You can also eschew the photo stream entirely by getting creative using the new Facebook apps that help make your profile pretty. Winda Benedetti tells you how to turn your new Facebook profile into sprawling pieces of personalized art here.
Featuring friends. Here's a loaded feature that's bound to hurt more than a few feelings, including long-past high school adults who should totally know better. With the new Facebook profile, you have the option to feature specific besties, or customized lists of besties – or those "friends" you're sure will impress others. If you want to brave that social minefield, here's what you do:
- Click the Facebook icon that appears at the top left side of your Facebook page to get to the menu.
- Click the Edit My Profile link that appears in the upper left corner of your profile page, underneath your name and next to your main profile pic.
- On the left menu of your Basic Information page, click Featured People.
- In the Featured Friends section you'll see two links; Create new list and Add an existing group or list.
- Click Create a new list to, you know, create a new list. Label it and add friends in the fields provided.
- Note: Once you create that list, it does not automatically show up under Featured Friends on your profile. Once you've saved your new list, click Add an existing list or group. Your new list – and any lists you've made in the past — will appear here.
- Click the list of friends you want featured on your front page, save and prepare for the accusations from all those friends you didn't feature.
Why is this happening?! As I've said before, the only thing consistent about change is that it sucks. You'll note that the latest Facebook change you're complaining about has a new emphasis on photos — one of the most popular features on Facebook, yet one that's sort of hidden compared to other content on the social networking site.
Other somewhat hidden information in the old profile, such as your background or interest, now takes center stage to give your Facebook friends a better overview of who you are, as opposed to the status of what you're doing.
One might argue that while this is an appropriate way of stacking information on a dating site, not so much a social network in which we ostensibly already know about the people we're Facebook friending. But who are we kidding? Change is coming, if it isn't already here. Adapt or go back to Friendster.
Helen A.S. Popkin is always going "blah blah blah" about online privacy, then asks you to follow her on Facebook and/or Twitter … because that's how she rolls.