Recent Reports

Inside Virtual Goods: The Future of Social Gaming 2012

2011 will be remembered as the year that Zynga filed for its IPO, Google launched Google+, and Facebook executed the Credits transition. With the first potential social gaming IPO, Zynga plans to raise up to $2 billion to fund its continued global expansion. Meanwhile, Google is putting its weight behind what appears to have the potential to be the most serious competitor to Facebook as a social gaming platform in North America since the demise of MySpace. And at the same time, developers are still navigating through the Facebook Credits migration, while many are also expanding substantially onto mobile platforms to increase growth and expand reach... read more

Inside Virtual Goods: The US Virtual Goods Market 2011-2012

With an up-to-$2 billion IPO that Zynga may file in the coming weeks to fund its continued global expansion, Facebook's migration to Credits, Google's launch of Google+, and the continued rapid growth of in-app purchase-based businesses on the iOS and Android mobile platforms, virtual goods are impacting businesses across the media landscape. Virtual goods, and the companies that distribute them, are continuing to bring about one of the largest disruptions entertainment, communication, and e-commerce infrastructure businesses have seen in years... read more

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Inside Network is the industry's leading research and media organization dedicated to providing original market research, critical analysis, data services and news on the Facebook platform, social gaming, and mobile applications ecosystems.

Based in San Francisco, California, Inside Network produces expert-level information for analysts, investors, and entrepreneurs. Inside Network was founded by Justin Smith in 2006.

Inside Network is a division of WebMediaBrands (NASDAQ: WEBM).

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