Some big stakeholders in Ultra HD, also known as 4K — Sony Electronics, Sony Pictures Home Entertainment and Best Buy — have teamed up and are working with National CineMedia on a cross-promotion to raise consumer awareness of the format for both theaters and the home.

4K, which is four times the resolution of today’s HD, “provides a much more immersive viewing experience, with amazing clarity and quality,” said Mike Fasulo, president and COO of Sony Electronics.

Bron Studios’ previously-announced animated feature Henchmen (new teaser above) will now be produced in association with Gary Sanchez Productions.

GSP’s Adam McKay, Will Ferrell and Chris Henchy are on board as executive producers and creative collaborators. Jason Cloth also serves as executive producer via his Creative Wealth Media Finance, one of the films main backers. Bron’s Luke Carroll and managing director Aaron L. Gilbert are producing.

Rainer Gombos — a visual effects supervisor who won an Emmy for Game of Thrones and is nominated this year for Cosmos: A Spacetime Odyssey — has joined virtual reality firm 8i as its executive creative director.


Based in Wellington, New Zealand, 8i is a virtual reality technology startup aiming to develop the “next generation of 3D,” which it calls 8iVR. The company recently closed a $1 million seed investment round.

Dolby’s immersive theater sound system Atmos will be ready for the home this fall.

The iconic sound company has been working with partners to develop the consumer electronics and the content to bring Atmos — a theater system that uses "objects" rather than channels to precisely place sound around a room — to home entertainment.

This story first appeared in a special Emmy issue of The Hollywood Reporter magazine.

This story first appeared in a special Emmy issue of The Hollywood Reporter magazine.

American Horror Story: Coven (FX) 
OUTSTANDING SOUND MIXING FOR A MINISERIES OR A MOVIE

This story first appeared in a special Emmy issue of The Hollywood Reporter magazine.

VANCOUVER — Palmer Luckey
, the original creator of Oculus Rift and co-founder of Oculus VR, said that the mass adoption of augmented and virtual reality is inevitable, but it was premature to say it was here already.

Speaking Sunday during a crowded session at the annual CG conference Siggraph, he said that this area, which has had been a niche market for decades, "will not disappear again. … It will happen; it's a matter of when."