Case Studies > Pressable
How Pressable is taking market share on the back of WP Cloud.
Pressable, a WordPress host in a highly competitive market, excels in web performance and customer satisfaction to attract new business and reduce churn. Over the past year, Pressable has achieved a 20% revenue growth with minimal churn. A key technical driver behind this success is its partnership with WP Cloud, which powers its robust infrastructure.
WP Cloud transformed Pressable customer support
Pressable CEO Vik Patel says:
“When customer service teams are focused on infrastructure problems we’re wasting money and opportunity.”
WP Cloud has already solved this for Pressable:
- Support Engineers are focused on helping customers be successful rather than triaging infrastructure tickets.
- Pressable has been able to nearly eliminate all requests regarding rate limiting, DDoS, memory exhaustion, and traffic spikes.
- Less than 0.5% of recent 36,000 Pressable tickets were related to infrastructure support.
Great WordPress hosting. We recently migrated our WordPress sites to hosting with Pressable. The customer support made the process seamless. Our sites are faster and more secure. Highly recommended.
— Lindsey H.
Pressable’s Customer Word of Mouth
Since transitioning infrastructure to WP Cloud, customers have been buzzing about speed and support. Pressable has 4.8 stars on G2.
What can other hosts learn from Pressable?
Prior to leading Pressable, Vik Patel has worked for other hosting companies including Liquid Web, Nexcess, and Future Hosting. Vik tells us that:
WP Cloud’s speed, performance and scaling are the keys to convincing a hosting company they can save money and gain happier customers all simultaneously. The problem is it sounds too good to be true…but it’s our reality.
— Vik Patel
A host that compares their performance to WP Cloud and finds that it comes up short, can either invest to out-perform WP Cloud, or adopt WP Cloud and focus on other areas to differentiate.
Vik adds that getting launched with WP Cloud was surprisingly not a heavy lift for his team. The pricing model didn’t require any up-front payments and only kicked in once they were live. The results have been both performance improvements and costs savings.
Our CAPEX is lower, our cost to serve is lower, and our retention rates are higher.
— Vik Patel
High traffic sites? No problem.
For hosts like Pressable, being able to showcase well-known brands and sites like The Tim Ferris Show and Cool Hunting is beneficial as such logos cultivate confidence with prospects who are evaluating which host they should entrust their site.
A technical challenge is that brands like these experience traffic surges and can be a focus for malicious hackers. Backed by WP Cloud’s bursting capabilities, Pressable is able to promise its high-traffic clients that they will experience no downtime. Pressable has been able to deliver three straight years of 100% up-time, as tracked by independent researchers.
Review Signal Independent Uptime Testing
2021
100% Uptime
2022
100% Uptime
2023
100% Uptime
WP Cloud manages
Pressable’s high-traffic sites by:
- Scaling vertically in real-time to avoid downtime.
- Avoiding the pitfalls of major cloud platforms that have downtime while they spool up new servers to scale horizontally.
- Offering the ability to burst to over one hundred CPU cores and PHP workers.
WP Cloud has freed Pressable to focus on customers
Traditionally, the hosting business has been led by technologists, focused on fixing issues as they arise. With its WP Cloud Partnership, Pressable can focus on marketing, customer success, and partner growth. Pressable has strong independent benchmark reports and a compelling features matrix that its sales & marketing team can lean on.
Pressable boasts of a 97.4% rating average customer satisfaction score.
In a competitive landscape where larger rivals spend on Super Bowl ads and other major sponsorships, Pressable leads with the message to customers that “we don’t have the name recognition of the big guys — so we try harder” and is able to back that up with strong performance.