Latest in Marketing and Promotion
True Religion Launches Customer Loyalty Program
True Fam was developed with input from its community of loyal shoppers.
FN CEO Summit 2023: New Speakers Revealed for Major Miami Event
Speakers include Nordstrom's Pete Nordstrom, Under Armour's Kevin Plank and Tommy Hilfiger.
Express, Trader Joe’s Top List of Most Loved Brands
Engagement Labs' annual ranking also included many beauty brands.
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Bottega Veneta Returns to Chinese Social Media After Two-year Hiatus
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Adidas Renews MLS Deal With Major Multiyear Partnership Extension
"It is incredible to see the growth and success of the League and soccer in North America," Adidas CEO Bjørn…
Kenneth Cole to Create Capsule, Campaign to Celebrate 40th Anniversary
The designer will be focusing on mental health in both his product and his positioning this year.
Tranoï and China Fashion Association Sign Showcase Partnership
The organizers behind Beijing's Fashion Week will promote Chinese designers in Paris starting in June.
How SAP, Mention Me Enable Puma to Market Through Customer Data
Executives from the three companies reveal how brands can harness the power of their "brand fans" to turn…
Authentic Brands Group Partners With Global Citizen on Charitable Initiative
The deal includes the creation of a special mark that will be used on product and in marketing materials.
Levi’s Celebrating 150 Years of 501s With ‘Greatest Story Ever Worn’
The ad campaign featuring stories from the brand's long history will launch during the Grammy Awards.
EXCLUSIVE: Gigi Hadid Joins Hugo Boss Celebrity Lineup for Summer Campaign
The German brand revealed another star-studded crew for next season's Boss promotions, on the anniversary of…
Immersive Experiences Evolves Into New Standard
Recent research from Zendesk spotlights how customer experience is key to maintaining brand loyalty.