Latest in Marketing and Promotion
From Weeks to ‘Moments’: How Mercedes-Benz’s Global Fashion Sponsorships Have Changed
As Berlin Fashion Week begins Monday without long-term sponsor Mercedes-Benz, some are asking whether the…
Shoe Brand Superga and Steve Madden Agree to Part Ways as U.S. and Canadian Partners
The Italian shoe company will work with a new company in Los Angeles to manage its ventures in the U.S.
Mackage Launches NBA Experience in Collaboration With Brooklyn Nets and Barclays Center
The interactive installations are designed by Crosby Studios.
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How a Branding Expert Is Revving Up the Ritz
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Engaging Consumers With Audio Rooms
Smalltalk is an audio-only platform that can help foster community.
A ‘Gallery Walk’ Along Madison Avenue
More than 50 galleries will be participating in the annual event staged by Madison Avenue Business…
Aéropostale Links With Cotton Incorporated for Cotton Shop
Aéropostale and the Cotton group celebrate, quietly, at the Firefly Music Festival's Thicket Silent Disco.
Jordan Brand President Larry Miller Links With Harlem Festival of Culture
The leading sports executive had been embroiled in a controversy after his memoir revealed that in…
Field Notes: Consumer Engagement
Here, we discuss different marketing tactics employed by consumer data platform Amperity.
Launchmetrics Unveils Photo and Video Content Licensing Platform
Dubbed Spotlight, the tool is the fruit of the integration of Imaxtree's large visual database into…
Launchmetrics and Publicis Sapient Team Up to Help Brands Analyze Data
The two companies hope to help fashion, luxury and beauty companies understand and improve return on…
Surge Brands to License Products for Cigarette Racing
The new owners of Cigarette Racing want to develop products outside the powerboat world.
True Religion Inks Licensing Deal With Concept One Accessories, Capelli/Ballet
Products featuring the brand will launch in August.
Political Statements, Y2K and Footwear Generate Fashion Searches: Lyst
The latest quarterly Lyst Index shows that TikTok fashion trends coexist with politically charged fashion…
David Tracy, Titan in the Home Textile Industry, Dies at 98
David Tracy is being remembered as an innovator, mentor and protector of brands.