With an estimated $10 billion in ad spend in 2024, TikTok’s meteoric rise as an ad platform is driving conversation inside and outside the ad industry. Hear from President of Global Business Solutions Blake Chandlee about how TikTok is building an ad platform that’s checking all the requisite boxes for advertisers, but also innovating in its approach to shoppability, influencers and more.

A top digital marketer shares their POV on top issues affecting their media buys across digital channels, from CTV to social platforms to retail media. More information to come.

Looking for better visibility into Q4 and 2025? In this session Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, will provide a research-based outlook for the ad industry. Learn about the factors predicted to drive industry growth, and the factors that could swing US ad spending in positive or negative directions. Don’t miss this session if you’re looking for insight on the impact of AI on the industry, the fastest-growing areas of programmatic advertising, or how the economy and 2024 US election outlook could impact ad spending.

The programmatic supply chain is stuck in a traffic jam. Publishers initiate 30 million auctions per second, but the average DSP only listens to 3 million auctions per second. And so 9 of every 10 auctions initiated by publishers are never received by DSPs. Publishers can’t see the inventory they want to, and buyers don’t always see impressions that matter to them. Join this session with Jounce Media's Chris Kane to understand the current state of auction duplication and the steps DSPs and SSPs are taking to clear bidstream congestion.

PepsiCo's first-party data and strategic data partnerships range from information about what's on stores shelves to agricultural data feeds. The CPG marketer pulls vast quantities of real-time from a physical supply chain of factories and warehouses, as well as the ecommerce and online advertising supply chain. In this session, Pepsi's Director of Global Data Partnerships, Zach Lain, sits down with AdExchanger Senior Editor James Hercher to discuss how Pepsi puts that data to use in new cloud-based environments.

Digital advertising consultant Steven Golus cuts through the clutter of CTV, including the recent additions of Netflix and Amazon Prime Video ad-supported options. Who has rights to sell CTV inventory on your favorite app? Between shoppable, pause and binge ads, what do you need to know about the ad formats in CTV today? He will share his map through the landscape of today’s CTV advertising options, helping you understand today’s biggest opportunities in CTV. A must-see session on CTV.

Consent is simple, right? You ask for it and people either give it to you or they opt out. No sweat. Well, there is actually a lot to sweat and a lot of nuance that marketers need to understand about consent and privacy preferences if they want to be legally compliant and show their customers the respect they deserve. In this deep dive interactive workshop, privacy and legal expert Daniel Rosenzweig will share strategies for implementing legally required signals, like the Global Privacy Control, and explain how to use industry-specific opt-out signals from the IAB, Facebook and Google. Rosenzweig will address the complexities of seemingly incompatible requirements in the EU vs. the US; he’ll demystify how to handle device-based consumer preferences; outline how to configure consent management platforms to deal with conflicting requirements – plus much more!

Marketers often waste countless cycles and money building complex martech stacks attempting to capture path-to-conversion data. They think they're getting high-quality measurement when all they're really doing is feeding the self-fulfilling prophecy of post-exposure, fighting the unwinnable battle for “data alignment” – and burning millions along the way. Marketers using pixels, conversion APIs and tools such as Google Analytics and those offered by mobile measurement providers would be better served by relying on aggregate measurement tooling for performance assessment. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, to learn how.

The attention span of consumers has dropped under eight seconds. How do we capture, elevate and measure the attention of your target audience in today’s cluttered media experience? This session will showcase real-world examples on how brands have focused on attention to improve brand recall and bottom-funnel sales. Plus, the session will include data backing up the impact of an attention-first approach, via research done in partnership with Kantar, Nielson and Lumen across 1000+ campaigns run this year all over the globe.

Contextual targeting holds the potential to push CTV advertising to the next level for the benefit of marketers who stand to improve campaign performance, publishers who can optimize inventory monetization, and consumers who will enjoy better overall entertainment experiences. This session looks at the upside of contextual advertising and the key drivers of its evolution: a common taxonomy for the industry and high quality program level metadata.

You’re a buyer and you’ve implemented supply-path optimization (SPO). So now you’ve got a simplified, more efficient supply chain and everything’s great … right? Unfortunately, probably not. Through his research, Adalytics Founder Krzysztof Franaszek has found that time and again, brands and their media agencies think they’re finding the shortest and most profitable path to ad inventory, when in fact that’s not the case. And mistakes in SPO can have negative consequences throughout the supply chain. If you actually want to buy media more efficiently, this is a session you can’t miss.

More details to come. 

In today’s politically charged world, generative AI is being used to create both ads and content. How can publishers and marketers protect themselves from low-quality, misleading applications of this emerging tech, from ads to AI-generated fake news? How can they distinguish between AI-generated political noise and more responsible use cases? Learn how AI is already affecting programmatic monetization, and how The Independent is charting its path forward in this hyper-polarized climate to preserve both its authenticity as a news organization and its revenue.

Launching a new tennis product line in a competitive apparel market is not for the faint of heart. Delve into Fila’s strategic journey to re-enter the tennis apparel category in this deep dive, how-to session filled with pointers to help you deliver your next marketing win. Learn how Fila and its agency Kepler formulated a plan that used Fila’s existing brand strength and sharp programmatic tactics to successfully launch its new tennis product line.

Generative AI is becoming an important tool to build on the emotional and motivational connections between consumers, content and brands. Join NBCUniversal’s Chief Data Officer John Lee as he explores how generative AI can create a more relevant experience for consumers, a more effective investment for advertisers, and a mechanism to propel a business strategy forward. He will offer concrete examples from NBCU’s own business and steps the ad industry can take to thoughtfully incorporate generative AI into its products and experiences.

ID bridging has become one of the hottest – and most controversial – topics in ad tech. But do you know exactly what it is and why the industry is so up in arms? In this session, Hillary Slattery, the IAB Tech Lab’s senior director of product management for programmatic – and an expert on ID bridging – will explain exactly what it means to bridge an ID in OpenRTB. You’ll discover how to identify which party introduces an ID, where it resides in the bidstream and how these IDs align with industry standards. If you want to get smart about ID bridging, do not miss this presentation.

Despite its categorization as a performance channel, retail media can wield a profound impact on upper and mid funnel. Retail media plays a pivotal role in expanding reach, establishing brand awareness, driving exploratory behavior, and influencing perceptions. Join George Musi, Chief Business Officer at commerce and retail specialty agency Night Market, for practical examples for how marketers can integrate retail media with broader marketing strategies, and use the medium to drive awareness, consideration, and ultimately, purchase.

For marketers, the war has always been for attention. The upheaval in programmatic due to MFAs (made-for-advertising sites), fraud, ad blocking and vanity metrics, such as clicks and viewability, is only accelerating the movement toward attention. Look no further than the growing attention economy, and the onslaught of AI-infused tech to capture consumer attention, as evidence of this shift. Enter the attention machines. In this session, Albert Thompson will outline how programmatic has fallen short of basic human truth in advertising. Learn how brands can wield influence over the consumer, and use that power to drive consumption, by incorporating attention into their programmatic strategy.