5 of the Biggest AI Ad Snafus So Far
Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room.
Meet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers
ScalePost helps both AI firms and publishers scale up their number of partners.
Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
The publisher's cookieless solution, powered by D/Cipher, is now used in more than 50% of its premium campaigns.
ThredUp Debuts AI-Powered Chatbot and Image Search to Sort Inventory
The online secondhand shop is also launching a new brand campaign.
WPP and Nvidia Partner to Make 3D Ads Using Gen AI
WPP will invest nearly $318 million annually in AI technologies to bolster client performance amid sluggish sales growth.
Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding
Lumi Story AI is Kaepernick's latest venture, helping creators make comics and sell them.
Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Gen-AI-powered targeting outperformed The Times’ averages, with an average CTR of 0.40%.
Google and NBCU Surprisingly Partner to Power the Olympics With AI
Google, NBCU and Team USA are bringing AI to power the Olympics.
Staying Connected Through the Customer Journey With American Express
CMO Elizabeth Rutledge on the convergence of B2B and B2C, and the role of AI in marketing.
How Uproxx Studios Is Connecting Brands With Music Culture
Uproxx Studios reaches more than 170 million U.S. visitors each month.
From Vintage to Visionary: The Future of Urban Outfitters
Chief creative officer Dmitri Siegel on AI and meeting Gen Z's expectations.
5 Stark Stats Showing AI’s Unsustainable Impact
Generative artificial intelligence is rapidly changing how marketers do their jobs—in many cases, improving systems and streamlining tedious processes. But the energy that's required for large language models like ChatGPT [...]
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
The 10-day campaign led to over 13,000 ad clicks.
Why Cannes Lions Is So Valuable for Marketers With Colgate
Diana Haussling and Amy Benford also talk retail media and AI ethics on the Brave Commerce podcast.
Digital Anthropology Helps Unveil the Human Heart of AI
As cultural artifacts, brands are constantly negotiating meaning in the face of technological and cultural upheaval.