Even If Third-Party Cookies Had Vanished, We Would Have Been OK
Amid the fretting, many failed to acknowledge that our industry has weathered its fair share of shakeups over the last couple of decades.
The Privacy Sandbox Has Always Been a Farce
Why exactly couldn’t the world’s fourth most valuable company get this right?
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
In the name of privacy, we increasingly operate in black boxes and bundle our solutions with an agenda of protecting our own business models.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
America's once-favorite beer is still underperforming in sales and public perception.
Marketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See Tepid Adoption
More marketers are using Meta's Advantage+ Shopping Campaigns.
Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room
Data clean rooms replace multitouch attribution for marketing effectiveness.
Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
Creating content and value for consumers is the best trade for their data.
AI Watch Oct. 14-20: Weekly Updates in Generative AI News
Google argued that public content to train AI is legal, P&G launched internal gen AI tools.
‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations
Bill's definition of data brokers gives more market power to walled gardens.
Salesforce’s AI-Focused Brand Campaign Has a Lot of Questions
Colin Fleming, evp of Brand and Marketing, discusses developing the campaign and how b-to-b creative is evolving.
Find Your ‘Why’ Behind Data Clean Rooms
Even with the right technology, successful implementation requires a clear strategic vision.
Generative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Violations entail fines up to $43 million or 7% of a company’s annual global revenue.
Marketers Are Clueless About Post-Cookie Solutions
The smorgasbord of cookieless solutions in the market is overwhelming decision makers.