Meet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers
ScalePost helps both AI firms and publishers scale up their number of partners.
Ad Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
Elon Musk's reversal of his Cannes charm offensive is a headache to some current X advertisers.
Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
The publisher's cookieless solution, powered by D/Cipher, is now used in more than 50% of its premium campaigns.
Ziff Davis Acquires Tech Publisher CNET for Over $100M
Red Ventures bought CNET in 2020 for $500 million.
The AP Sees Ad Revenue, Traffic Upticks Following Diversification Push
AP's site redesign, among other efforts, yielded a 20% increase in ad revenue.
Disney Entertainment Is Laying Off Roughly 2% of Staff Ahead of Q3 Earnings
The reductions affected 140 staff, including 13% of the National Geographic team.
Cannes Lions and Possible Acquisitions Reflect Growing Optimism in the Ad Industry
The two business-to-business conferences were acquired in the same week.
Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding
Lumi Story AI is Kaepernick's latest venture, helping creators make comics and sell them.
Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Gen-AI-powered targeting outperformed The Times’ averages, with an average CTR of 0.40%.
Hodinkee Winds Down Its Commerce Program, Returns Focus to Content
Hodinkee faced numerous challenges with its commerce strategy.
Travel Publisher Lost In Acquires BuzzFeed’s Bring Me! Franchise
Lost In's purchase of Bring Me is the second step in a broader roll-up strategy from the founders of Jukin Media.
The Substack That Became the Antidote to Food & Bev Puff Pieces
Snaxshot founder Andrea Hernández calls it how she sees it for her subscribers.
The Kelce Brothers and Julia Louis-Dreyfus Top ADWEEK’s 2024 Audio Awards List
Plus, can't-miss podcast honorees in B2B, comedy, politics and pop culture.
BDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios
BDG is consolidating media titles and laying off staff.
Future Launches Branded Content Studio to Tap New Budgets
Future's new branded studio looks to increase direct advertising sales and hedge against cookie deprecation.
How Uproxx Studios Is Connecting Brands With Music Culture
Uproxx Studios reaches more than 170 million U.S. visitors each month.
