Take your media strategy to the next level at Mediaweek. Cultivate new media partnerships and gain tools to standout across platforms from experts at Youtube, Peloton, LTK and more. View agenda.
In recent months, advances in the field of artificial intelligence have threatened to reshape the landscape of search engine technology, prompting the publishers who rely on search traffic to power their businesses to prepare for a future without it.
So far, publishers have mostly feared the impact AI-enabled search could have on their advertising revenue.
If Google’s Bard or Microsoft’s Bing can answer a search query without directing a user to an article, publishers’ bottom lines will suffer, and the tools have exploded in popularity.
In March, ChatGPT attracted 1.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
