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For millions of early internet users, the brands Cracked.com, eBaum’s World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web.
But for Oren Katzeff, the chief executive of Literally Media, the company that owns the four legacy comedy brands, the titles instead evoked a sense of opportunity.
In the last two years, the company has doubled the percentage of its ad revenue—now between 13% and 15%—that comes from video.
This year, the portfolio is on pace to generate revenues in the low eight-figure range, split between on-site advertising (70%), video advertising (13%) and a mix of content syndication, commerce and events (17%), according to Katzeff.
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