Juggernauts like Google, Amazon, and Netflix have set such a high bar for search that users now expect immediate, relevant results for what they want, whenever they want.
Unfortunately, many sites and businesses consider site search an afterthought rather than a business tool. If your website has a generic search or unoptimized search tool, you might be driving users away from your site and costing your business money.
Don’t let your site search be an afterthought—turn it into a strategic asset that drives your business forward. Start optimizing your internal site search to stay ahead of the competition and meet your visitors’ high expectations. They will surely thank you.
A custom internal site search helps you stay competitive by providing a business-tailored search engine that connects users to site content or product catalogs with speed and relevance.
With custom site search, businesses can test, tweak, and iterate the search UX to ensure it is always top-notch for users.
Here’s what to look for:
Custom site search elevates traditional search into a rewarding and satisfying experience for your users. There are a number of benefits for each site visitor:
Custom internal search enables a streamlined and more efficient search process. Most modern websites and apps are chock-full of information organize in multiple formats across different microsites and subdomains.
Even if your site is meticulously organized, the vast majority of website or app users don’t know your layout and many won’t spend much time trying to figure it out. In fact, according to a closed Forrester Research study, 43 percent of website visitors go immediately to an internal search box when they open a website. And that’s a conservative estimate — more recent studies suggest even more website visitors go to ecommerce sites specifically with the intention of immediately searching, and that number is growing every year. Thus, a properly optimized and relevant search function is the quickest way to connect them to what they need, thus making it far more likely that they’ll actually spend money with you (anecdotal experiences have reported up to three times more likely). A custom search tool powerfully connects users with a strong purchase intent to their needs without requiring them to perform extensive site exploration or trial-and-error searches.
Unfortunately, users are often faced with an overabundance of vague or off-target search results, too few results, or, in some cases, not even a single search result. If a search engine is implemented without considering the expectations of the customer and the industry as a whole, your search experience will suffer and your site visitors will notice. And when customers encounter a bad search experience, they remember it.
A custom internal site search eliminates these customer pain points by providing relevant results to users. Relevance can be broken down into two main buckets: matching and ranking.
Matching means finding applicable records for a query. To do this, the site search must tolerate user errors like typos and alternate phrasings. People frequently misspell queries — consider the countless ways people have tried to Google “Britney Spears.” Search engines handle these errors in various ways, and it’s essential to find a solution that fits your business without becoming a time sink, like adapting to natural language characteristics and partial word matching so the right results are found for every user query.
Ranking means putting the best matches at the top of the results. The best site search tools understand users’ online behavior and cater to their expectations and needs. For modern site search, personalization based on user profiles can drive optimized ranking. Additionally, you could integrate learning to rank algorithms to automatically refine and improve result rankings over time based on user interactions and queries using machine learning. This continuous learning process ensures results are increasingly tailored to each user’s expectations, leading to happier visitors and higher conversion rates.
Search personalization is a significant advantage across various industries. It drives business growth and enhances user engagement because it legitimately connects customers with what they want to buy, even when the search intent is broader than you’d like. A human representative in a brick-and-mortar retail store would not only be able to take a super general inquiry like “I’d like to buy a t-shirt” and point the customer towards the right section of the store, but even ask them about their style along the way and pick out specific items that the customer might want to buy right then based on their stated preferences. That’s what AI personalization does in the digital realm — it transforms internal site search from a basic tool into a powerful, customizable asset.
It connects customers with relevant information and picks out valuable insights into consumer preferences from each click, search, and item added to a cart. Algolia’s personalization features, such as custom ranking, AI personalization, and dynamic content updates, ensure you quickly find what you need, creating a more engaging and satisfying search experience that eliminates customers’ guesswork.
There’s nothing worse for a user than a long list of un-prioritized results. With custom search, companies can highlight search results to help users understand why certain results are returned. They can also use facets and filters to build an intuitive interface for complicated searches, as well as pull content from different areas of the site to simplify the number of searches a user needs to complete.
But beyond the transactional experience, site search can do so much more than lead customers to quickly convert. When a visitor queries a truly optimized, custom internal site search, they should be delighted to discover content or products that they didn’t even know they needed. Related products and content, seasonal items, or items the business wants to promote can be configured to show up in the search results for certain queries, driving users to further engage with the products or content on your site.
In this online world, customers want their needs met ASAP to avoid feeling like just a cog in the business machine. They want to be provided with inspiring experiences! That’s what custom internal site search is for. When you unlock the potential of custom site search, your customers benefit from more relevant and personalized results, delivered instantly. This increases user satisfaction, brand loyalty, and return business.
It’s not just users who benefit from custom site search. Providing robust search functionality is crucial to remain competitive in a world where potential customers have high expectations for their search experience, so the more you cater to their expectations, the more successful your business will be.
That’s why custom internal search helps to solve key challenges that companies face too:
Businesses need more visibility into what customers are looking for. The current lack of data about customers’ interests causes businesses to have trouble connecting with their audience. A custom internal site search function can give a company a direct line to this information. In fact, when a need arises, consumers often turn to search, expecting an instant, frictionless experience. These moments of impulsive, whim-based shopping give the best opportunity to connect with customers and understand user intent, as each search generates actionable, analyzable data and increased chance of a sale. Through search, the business gains access to the direct expression of what its users are looking for at an exact moment and can uncover strategic insights.
Another challenge is content discoverability. As a website grows, finding specific pieces of content becomes more challenging. Certain pages, products, or information may be easier to find through site search than the website navigation itself.
Custom site search helps you make all of your content discoverable. No matter how many pages or documents you have on your site, as long as it is well-organized and indexed, your site search can parse them all. Custom internal site search tools equipped with federated search interfaces are particularly effective as they can search within several separate indexes at the same time. For example, with one query, the federated search interface could display blog posts, FAQs, and products in a streamlined and intuitive interface, where relevance can be tweaked to business and user specifications. A great federated search engine can also incorporate synonyms and account for misspellings and other critical variables in the search process.
In this way, an internal search engine maximizes the chances of a search delivering relevant results for the customer, without requiring special effort. By extension, it increases conversion rates. Custom search also allows you to display featured products or related information to users who may not discover it elsewhere.
Coursera, an online learning platform with thousands of courses and millions of users, needed a site search function that could keep up with the company’s growth—without major effort from their developers. They needed intuitive site search that their developers could customize and test over time.
Using Algolia, Coursera implemented federated internal search with an all-new UX, highlighting, tags, and more. As a result, Coursera has seen impressive improvements:
Bringmeister, an online grocer based in Germany, was struggling to meet the needs of both users and developers with site search. Users were frustrated because they had to type exact product names to get what they were looking for, and developers were frustrated by performance issues and lack of agility with their open-source search platform. Bringmeister implemented a new search function built on Algolia, with amazing results. They’ve seen a 63% decrease in users who exit from the search page, and search-related customer complaints have dropped to zero. In addition, Bringmeister has increased efficiency and agility in several ways:
Custom site search offers businesses significant speed, user experience, developer control, and efficiency advantages. Considering that so many website visitors actively seek out a search bar when they land, offering robust search functionality on your website while following site search best practices is crucial for user engagement.
But remember, effective site search does more than help users find information — it substantially impacts conversions. Successful searches triple the likelihood of a conversion, making custom search a powerful tool for user satisfaction and business performance.
With all that being said, are you ready to kickstart your search journey? Algolia makes it easy to create and implement great search on your website or app. With rich web analytics capabilities and a variety of other advanced features included right out of the box, you can turn your site search into a competitive advantage.
Learn more about buying vs. building your internal search, or schedule a demo from your team to see Algolia in action.
Pauline Lafontaine
Sr. Product Marketing ManagerPowered by Algolia AI Recommendations