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Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron | Long-Lasting Finish for Straightening Hair, (1 in)

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Amazon's Choice in Hair Straightening Irons by HOT TOOLS
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Purchase options and add-ons

Product Benefits Best in class styling surface for gorgeous hair styles
Shape Flat
Brand HOT TOOLS
Hair Type Curly
Material Titanium, Ceramic

About this item

  • LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.
  • VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results.
  • SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached.
  • TRAVEL READY: Universal dual voltage. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types.
  • SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair.
  • SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990.
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From the manufacturer

flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold
flatiron; flatirons; straightener; straighteners; hairstraightener; hairstraighteners; blackgold

Product Description

Product Description

Top celebrity stylists call this their “desert island” tool because it does everything! Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!

Brand Story

Hot Tools Professional is a dependable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.

Product details

  • Product Dimensions ‏ : ‎ 13.8 x 2.5 x 5.6 inches; 1.08 Pounds
  • Item model number ‏ : ‎ HT7122BG
  • UPC ‏ : ‎ 078729071229
  • Manufacturer ‏ : ‎ Helen of Troy
  • ASIN ‏ : ‎ B07KSFP9QZ
  • Country of Origin ‏ : ‎ China
  • Customer Reviews:

Product guides and documents

User Manual (PDF)

Inspiration from this brand

Hot Tools Professional Visit the Store on Amazon
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Price-48% $62.87
List: $119.99		$69.43$37.99-16% $25.28
List: $29.99		$61.68$132.75
Price Per Unit$62.87 / Count$69.43 / count$37.99 / Count$25.28 / Count$61.68 / Count$132.75 / Count
Delivery
Get it as soon as Friday, Aug 16
Get it as soon as Friday, Aug 16
Get it as soon as Friday, Aug 16
Get it as soon as Friday, Aug 16
Get it as soon as Friday, Aug 16
Get it as soon as Friday, Aug 16
Customer Ratings
4.74.7 out of 5 stars6,789
4.54.5 out of 5 stars493
4.34.3 out of 5 stars325
4.74.7 out of 5 stars13,476
4.54.5 out of 5 stars712
4.44.4 out of 5 stars189
Temperature Control
4.6
—
4.3
4.7
4.1
3.0
Easy to use
4.7
4.2
—
4.7
—
2.0
Value for money
—
3.8
4.4
4.6
3.4
—
Lock Feature
4.7
—
—
4.6
3.7
—
Heat resistance
4.6
—
—
4.6
3.7
—
Sold By
Amazon.com
Amazon.com
Dealz Haven
Amazon.com
FIVE Stars
Blue Tag Distribution LLC
size
1 Inch (Pack of 1)
1 Count (Pack of 1)
1 Count (Pack of 1)
1”
1.25 Inch (Pack of 1)
1.25 Inch (Pack of 1)
heater material
Titanium
Titanium
Ceramic
Ceramic
Ceramic
Tourmaline
max temperature
455 degrees fahrenheit
232.2 degrees celsius
232.2 degrees celsius
450 degrees fahrenheit
232.2 degrees celsius
232.2 degrees celsius
material
Ceramic, Titanium
Titanium
Ceramic
Ceramic
Ceramic
Ceramic
power source
Corded Electric
Corded Electric
Corded Electric
Corded Electric
Corded Electric
Corded Electric
hair type
Curly
All
Frizz,Curl
All
fine, Frizzy
straight, All

Important information

Safety Information

See Product Manual Included with Product for all Safety Warnings

Directions

1. Plug in the flat iron and let it heat up to your desired temperature. 2. Section your hair and glide the flat iron smoothly along each section, starting from the roots and moving down to the ends. 3. For curling or waving, twist the flat iron as you move down the hair section. 4. Use the variable heat settings to adjust the temperature based on your hair type and desired style. 5. After use, let the flat iron cool down before storing it away. 6. Remember to use the auto shut-off feature for safety. 7. Clean the flat iron regularly to maintain its performance and longevity. 8. Always follow the safety warnings provided in the product manual.

Looking for specific info?

Customer reviews

4.7 out of 5 stars
6,789 global ratings

Customers say

Customers like the ease of use, heating, value, appearance and straightness of the hair iron. They mention that it's easy to use, has adjustable heat settings and that it works great for the price.

AI-generated from the text of customer reviews

Select to learn more
HeatingPerformanceStraightnessComfortValueAppearanceEase of useQuality
405 customers mention "Heating"350 positive55 negative

Customers like the heating of the hair iron. They say it heats up fast, has phenomenal heat levels, and has adjustable heat settings ranging from 250°F to 455°F. They also love the digital heat temp thing.

"...With adjustable heat settings ranging from 250°F to 455°F, it's suitable for all hair types and textures...." Read more

"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more

"Love this flat iron. Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron...." Read more

"...I have a very good grip on it, and the temperature on it is just immaculate. It heats up very quickly and is easy to operate...." Read more

319 customers mention "Performance"252 positive67 negative

Customers like the performance of the hair iron. They say it delivers excellent results, it has practical functions, and it doesn't damage their hair. Some customers also mention that it works fast and smooth.

"...With its sleek design, exceptional performance, and versatility, it's sure to become your new favorite styling tool. Highly recommended!" Read more

"...No pulling on the edges of your hair either. Great product!" Read more

"...It works great for adding waves or curls to your hair, too." Read more

"...I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat...." Read more

244 customers mention "Straightness"229 positive15 negative

Customers like the straightness of the hair iron. They mention that it does a great job straightening hair, it gets their hair super straight, and it curls and straightens so easily. It heats up super fast and straights their hair faster than any other straightener. Some say that it's one of the best straighteners they have used and that it is a good tool for straighten and curling.

"...if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro Artist Black..." Read more

"...I have super naturally long curly hair and it straightens out wonderfully. No pulling on the edges of your hair either. Great product!" Read more

"I love that this tool is curved or rounded. It is so easy to curl my hair with it!..." Read more

"...Curls well, I'm just struggling to get it to hold the wave technique...." Read more

182 customers mention "Comfort"182 positive0 negative

Customers like the comfort of the hair iron. They mention that it's smooth, silky, and glides through their hair smoothly. The heat levels are phenomenal, and it leaves their hair silky with each use. The ceramic plates are smooth and don't snag their hair.

"...black gold finish exudes sophistication, while the ergonomic design fits comfortably in the hand, allowing for effortless styling...." Read more

"...easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up..." Read more

"Love this flat iron. Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron...." Read more

"...It doesn’t pull your hair, it glides super smooth, heats up super fast and doesn’t cost a fortune...." Read more

140 customers mention "Value"125 positive15 negative

Customers like the value of the hair iron. They say it's worth the price, and that it'll do the trick. Some say it works great for the price and is cheap.

"...Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!" Read more

"...and make more dramatic dents in the hair, but overall it works great for the price." Read more

"...The price is great and I am very happy that I settled on this hair tool after trying three others and needing to return them all...." Read more

"...This one is so affordable and makes hair so soft. It also makes curling it insanely easy and the curls hold really well...." Read more

115 customers mention "Appearance"111 positive4 negative

Customers are satisfied with the appearance of the hair iron. They mention that it's sleek, nice, and has a very long cord. They also appreciate the beautiful color and the LED display.

"...With its sleek design, exceptional performance, and versatility, it's sure to become your new favorite styling tool. Highly recommended!" Read more

"...I have super thick curly hair, and with just one pass, I get sleek, shiny hair...." Read more

"...Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron...." Read more

"...I genuinely can't believe how fast this heated. It's nothing too fancy, has a range of heat settings and is comfortable to hold...." Read more

101 customers mention "Ease of use"97 positive4 negative

Customers find the hair iron easy to use. They say it has a round barrel that makes it easy to create beach waves and curls. They also say it's simple to turn off and on and has good technology.

"...It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag..." Read more

"...It heats up very quickly and is easy to operate. I love that it spins with you while you’re curling your hair...." Read more

"...It heats up lightening quick and is simple to turn off and on, and the temperature control is really great...." Read more

"I am happy with my purchase. It’s easy to use and I don’t feel like it damaged my hair like my old one...." Read more

111 customers mention "Quality"76 positive35 negative

Customers have mixed opinions about the quality of the hair iron. Some mention that it has a long-lasting finish, and is made of nice materials. However, others say that it's flimsy and starts ripping their hair apart after a month or two of use.

"...Plus, the long-lasting finish ensures that it looks as good as new even after years of use...." Read more

"...plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up to the root...." Read more

"...It still works but it started pulling my hair and feeling a bit flimsy. Not bad for a 20 year old flat iron...." Read more

"...Over all the quality is amazing, and I have dropped it a couple of times and it’s not even scratched! I highly recommend this product." Read more

Worth the buy
5 out of 5 stars
Worth the buy
This straightener heats up so fast! Feels like a good quality product and doesn’t catch your hair in the heating plates. Love everything about this.
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Top reviews from the United States

Jenna
5.0 out of 5 stars Great and lightweight straighter
Reviewed in the United States on April 3, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
First and foremost, the design of this flat iron is sleek and professional. The black gold finish exudes sophistication, while the ergonomic design fits comfortably in the hand, allowing for effortless styling. Plus, the long-lasting finish ensures that it looks as good as new even after years of use.

But it's not just about looks – this flat iron delivers exceptional performance, too. The ionic technology helps to reduce frizz and static, leaving hair looking smooth, shiny, and frizz-free. Whether I'm aiming for sleek, straight locks or glamorous curls, this flat iron delivers flawless results every time.

Another thing I appreciate about this flat iron is its versatility. With adjustable heat settings ranging from 250°F to 455°F, it's suitable for all hair types and textures. Plus, the extra-long plates allow for quicker styling, making it perfect for those busy mornings when every minute counts.

In conclusion, if you're in search of a high-quality flat iron that delivers salon-worthy results at home, look no further than the Hot Tools Pro Artist Black Gold Evolve Ionic Salon Hair Flat Iron. With its sleek design, exceptional performance, and versatility, it's sure to become your new favorite styling tool. Highly recommended!
18 people found this helpful
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Alexa
5.0 out of 5 stars Best straightener I’ve ever used!
Reviewed in the United States on February 23, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
I have gone through SO many straighteners and this one is by FAR the best! It heats up in seconds, it has a digital dial that it super easy to read and change the temp on, it’s ceramic plates are so smooth it doesn’t snag your hair, and because they are so thin you can get right up to the root. I have super thick curly hair, and with just one pass, I get sleek, shiny hair. I have hair down to past my chest and it literally takes me less than 10 mins to straighten it all. The glove it comes with is great, I just don’t use it daily. It’s super easy to pack for travel, fits anywhere and it super durable. Amazing value for the money! I loved it so much I bought one for my hair stylist to use on her clients!!!
30 people found this helpful
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Niecy
5.0 out of 5 stars Worth it!
Reviewed in the United States on April 12, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Love this flat iron. Heat levels are phenomenal! Leaves your hair silky with each use. Nice and wide iron. The only thing is I couldn't figure out how to turn on, but the off/on button is on the inside of the iron. Turn the temperature up where the wand has the cord connected. Great purchase. I have super naturally long curly hair and it straightens out wonderfully. No pulling on the edges of your hair either. Great product!
6 people found this helpful
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Jessica Toney
5.0 out of 5 stars LOVE
Reviewed in the United States on June 19, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
I love that this tool is curved or rounded. It is so easy to curl my hair with it! I’m not a pro by any means but I curl my hair faster with this than I do a beachwaver, I also feel like it’s easier with this tool. I have a very good grip on it, and the temperature on it is just immaculate. It heats up very quickly and is easy to operate. I love that it spins with you while you’re curling your hair. My hair is not frizzy and it doesn’t feel fried after I use this tool either. Over all the quality is amazing, and I have dropped it a couple of times and it’s not even scratched! I highly recommend this product.
2 people found this helpful
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Danielle
5.0 out of 5 stars Favorite straightener!
Reviewed in the United States on August 2, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Hands down my favorite straightener in years. It doesn’t pull your hair, it glides super smooth, heats up super fast and doesn’t cost a fortune. It works great for adding waves or curls to your hair, too.
One person found this helpful
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L. Ryia
4.0 out of 5 stars WOW, what a product for $65
Reviewed in the United States on February 4, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
I was considering ordering this on the hot tools website with the limited lifetime warranty, but for half the price I decided to get it on Amazon. Although I just got it and only used it once so far, I'm pleased. I can't believe how fast it heats up! I have not bought a new straightener in almost 10 years so I'm used to much older technology. I genuinely can't believe how fast this heated. It's nothing too fancy, has a range of heat settings and is comfortable to hold. I went from a 1.5" plate to this 1" plate but this works well, heats well, and for the price it can't be beat. Curls well, I'm just struggling to get it to hold the wave technique. I feel like with my thinner blonde hair and the level of heat it should hold more and make more dramatic dents in the hair, but overall it works great for the price.
6 people found this helpful
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B. Cole
5.0 out of 5 stars Love this!
Reviewed in the United States on June 16, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
This product is just great! I love the longer length of the flat iron. It makes it so much easier to handle and manipulate for your hair. It heats up lightening quick and is simple to turn off and on, and the temperature control is really great. It lights up and makes this wand look and feel super cool to use! The price is great and I am very happy that I settled on this hair tool after trying three others and needing to return them all. I highly recommend this product and would definitely purchase it again!
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Kendra Knudsen
5.0 out of 5 stars Works like new!
Reviewed in the United States on August 6, 2024
Size: 1 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
I bought a used flat iron because it was cheaper. It works as if it is were new! Nothing is wrong with it . I love this flat iron. It works so well and it makes my hair smooth. The one inch is perfect for my hair . It heats up so quick as well.
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Top reviews from other countries

SAM
5.0 out of 5 stars PROFESSIONAL!
Reviewed in Canada on February 29, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.
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Khadidja
5.0 out of 5 stars Best straighter ever
Reviewed in Saudi Arabia on June 24, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Looooved it
, my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore
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erin87
5.0 out of 5 stars Great!
Reviewed in Canada on January 13, 2024
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Heats up very fast and really efficient at straightening my flyaways/curls.
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cmg
5.0 out of 5 stars flat iron works perfectly . Delivered on time
Reviewed in Canada on November 1, 2023
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Works great, easy to handle heats up fast.
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Divina Estrada
5.0 out of 5 stars YOU MUST HAVE IT!!!
Reviewed in Canada on July 29, 2023
Size: 1.25 Inch (Pack of 1)Style: Micro-Shine Flat IronVerified Purchase
Feels like you just walk out of the salon after using it. 😊
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