I’ve been using this tracker for a year now and finally decided to share my experience. Maybe little long review, but please bear with me and check at least PROS and CONS!At the beginning I was very skeptical and not very happy to pay the subscription, but I lost the receiver from my previous device and another one stopped working for a while (both without the subscription, but running only on GPS/bluetooth), so I needed a tracker for my kitty which would be reliable, precise, long lasting without the need to be charged every day!! not cheaply made, easy to use and not that expensive - you gonna probably say “there is none like that” or “you get what you pay for”, but Tractive surprised me positively and here is why (I’m also mentioning the CONS, so you can make your own decision if this device is for you):PROS:- very easy to instal on your pet’s collar, no rocket science here as the rubber case stays exactly where it should and my kitty never lost the device while running outside or squeezing in tight places (I had to go ballistic before with another brand tracker to put it in and then out for charging or the Findster which had to be, most likely, permanently attached to the collar, so you couldn’t switch and use another one),- amazing quality: not only for the rubber case, but also tracker itself (no scratches within this past year, no breaking, no stretching case so no loosing the shape, working perfect even being dirty and mudded :) )- extremely intuitive app, user friendly UI with easy navigation and so many features that I couldn’t find in any others or their usability was just limited (virtual fences - love it - always know when my kitty explores other neighborhoods also those far from home, wellness/activity and sleep tracking - you even get the notifications when the app sees something abnormal without additional fees, Live feature with precise location - my fav btw, very accurate history showing your pet’s fav places he/she goes, radar, etc.)- battery last at least 3 days (with my use even longer as I let my Loki go out just few times during the all day and he almost always comes back after 1h or so to “check in” :) - other trackers with the same amount of time of his outside time lasted just maybe 12h, so I had to put them to charge every single night!) HUGE PLUS HERE!! And a Game changer for me!!- charging is very easy just “point to point” with magnetic feature (sure thing I love to use the charging case for the other tracker, but first of all: comparing to the Findster I had to struggle to find the best position to charge it, it was always taking too long while with Tractive it’s like 1…2… click-click -> done!, second: I just noticed Tractive is selling the Clip Charger & USB-C Cable, so that’s a huge improvement and it’s a cheap addition which can help you and me out here)- unbelievably accurate and precise!!!!!!! (I should put it in the first place, but wanted to start from small features) First time ever, I didn’t have to use the sound or light or radar mode to locate my baby!! Before, it was necessary, especially when his blinking collar went off - then I was able to spot him only by those features (which Findster even didn’t have). I believe it’s bc Tractive is using all GPS/GSM/LTE networks!)- no need for additional device like receiver which is very common for those with no subscription based ones working only with GPS/bluetooth (with Tractive you can switch the collars - two rubber cases were included in my order, so I could attach the other one to another collar - why to use more than one collar? check my summary and you will know)- subscription options cheaper than the other ones: yup! nobody like to pay additional fees, me neither, but once I gave it a try (during the first few months I was paying monthly fees for using Tractive to check if it will work well) I switched to the annual subscription and recently decided to pay for 2 year plan as it works just perfect and already saved my kitty’s life couple times!!- NEVER lost the connection!! Always was able to connect to the tracker even with my low quality WiFi or my kitty being out of the bluetooth range - again I believe it was possible only thanks to the GPS/GSM/LTE networks used by Tractive as it has built-in SIM card!- LIVE SAVER!!! Crazyyyy experience right here (one of a couple) - once I got the notification that my cat went outside the “safe/home zone” and he was in move changing his location every second leaving my block (Live feature being on) - there was no point to run after him as the location was changing too fast, so I jumped into my car to follow him and it appeared he was at somebody’s truck driving away from our home… I went ballistic to stop the driver before he got to the freeway and I made it, finding my Sweetie Pie scarred on the truck’s bed!! If you can name other tracker which would help you out in the same way and situation as Tractive did - stick with it and keep it!- PROFESSIONAL SUPPORT - ok, this should be listed definitely as first as I didn't only receive notifications that something might be wrong with my kitty’s behavior (perfectly spotted when he got injured and wasn’t going out for a while)!, but I also got a response regarding my reported issue right away!! (I made a mistake choosing wrong subscription and the Support Team was on it within less than 24h!! HATS OFF!!) Also the Seller representative contacted me couple days ago asking if I’m satisfied with the product and if I need any help with it!! After a year of being just a regular customer - how cool is that??!!!CONS (yup there are some):- the device is kinda big (way bigger than the devices I used before), but Tractive came out with a smaller one as well (mini version) so please check this out!- sound and light features to let you know where your pet is - this must be improved for sure!! The little diode and such quiet sound might be pet’s friendly but not owner’s friendly for sure!! I can barely hear the sound (yeah! it doesn’t freak out your “baby”, but when you need it most - it’s almost useless!! the diode flashes, but it’s so small - like a dot - you can barely see it!! and again barely hear the sound where there are other noises around.- subscription fees: yeah, I know I put them also in the PROS, but I just wanted to point out that even they are cheaper considering the features we get and that the Tractive works not just on bluetooth mode, but also on GPS/GSM/LTE with built-in SIM card, you might not like it! So even the fees are are not that expensive, be aware that in order to use this device you must pay one of the available subscription plans!- the device comes only in one color (navy blue) which might be not likable for everyone, but…. Tractive offers different colors for their cases and collars, so maybe it’s a good solution here.SUMMARY: very happy with this Tractive device for over a year now!! I’m a freak if it’s about my Sweetie Pie safety!! Tractive never failed and I was able to spot my kitty even when he was on the move and changing his location quickly being “stuck” on that truck I mentioned about! But… if you wanna keep your fur baby even more safe - please, buy him/her a blinking collar or two (to switch while you are charging them) which works perfect at night (about $10 or less on Amazon) and attach the ID tag(s) to them (for about $2-3 with personalized color, shape and notes)! Just in case!!Again, very happy customer and user here!! Every single time I let my cat go outside, I feel much more confident about his safety when he wears his collar with the Tractive device!!