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Bruce Charlton's Notions
"From one to a billion in one month: or, Side-stepping the mass media: or, "We don't need The Megaphone". The power of exponential growth applied to word of mouth"
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Forget the mass media.
Suppose I had a really important and necessary idea on the first of April (Fool's Day!), and on the second of April I told two people.
And on the third of April each of those two people told two people - and so on...
By the end of the month more than a billion people (1,073,741,824) would know.
http://en.wikipedia.org/wiki/Power_of_two
Who needs the mass media?
If ever there is something important enough, about which people care enough - the whole world can know about it in thirty-three days; without breaking a sweat.
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posted by Bruce Charlton at
19:02
on 29 Jan 2015
"From one to a billion in one month: or, Side-stepping the mass media: or, "We don't need The Megaphone". The power of exponential growth applied to word of mouth"
No comments yet. -