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Target Has Pride-Themed Decorative Birds That Have Gone Viral, And Now They're Out Of Stock Everywhere

Forget rainbow-themed merch; people want birds that are themed to Tippi Hedren in The Birds for Pride.

Brian Galindo
by Brian Galindo

BuzzFeed Staff

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Last month, Target announced that it would reduce the number of items in its annual Pride collection. Along with the news that it would be scaling back its Pride-related merchandise, it also announced that Pride merch would only be available in select stores "based on historical sales performance" and online. The move comes after the retailer faced backlash from far-right conservatives last year.

Store display promoting Pride Month features colorful, patterned clothing and accessories with "Celebrate Pride month" and "take pride" signage
Justin Sullivan / Getty Images

While it might have been a more scaled-back collection, it still featured lots of the usual rainbow-themed clothing and accessories that Target's Pride collection is known for.

Target's Pride celebration page features pride month products, including apparel, home items, and pet accessories
Target / Via target.com

However, there were two standouts from the collection that have become unexpected hits: Movie Star Featherly Bird Friend and Beach Poolside Featherly Bird Friend. The Pride (?) birds, which are part of a line of dressed-up birds that Target puts out seasonally, also come with a car and cabana accessory (sold separately, of course). Needless to say, the feathered duo are completely sold out online and extremely hard to find in stores.

Target / Via target.com, Target / Via target.com
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The Pride birds have also gone viral everywhere, from Instagram and TikTok to Twitter/X. Below are some tweets that perfectly sum up how much people are obsessed with them:

1.

kinda homophobic that my roommate doesn’t want to drive 90 minutes with me to go to the only Target that has this stupid bird in stock pic.twitter.com/a5bmtXbKqI

— queer duck (@islandkappa) June 1, 2024
Target / Via Twitter: @islandkappa

2.

Please god someone find me the Target Pride birds based off Melanie Daniels from The Birds and Albert from The Birdcage.

I will do anything for these gay birds! pic.twitter.com/yS3vRFxxFh

— mkb (@MatthewKBegbie) June 3, 2024
@MatthewKBegbie / Via Twitter: @MatthewKBegbie

3.

Included in Target's Pride collection, for reasons no one has yet explained to me, is a bird version of Julianne Moore in Far From Heaven pic.twitter.com/qCbbGrYj1Q

— kateyrich (@kateyrich) June 4, 2024
Target / Via Twitter: @kateyrich

4.

one of the target pride birds is pretty clearly in cunty Tippi Hedron in The Birds drag and this, to me, is magical pic.twitter.com/gy3tO2DTmz

— barbarelleh (@barbarelleh) May 31, 2024
Target / Via Twitter: @barbarelleh

5.

Target you give me that five dollar gay bird that took fifty cents to make you give it to me rn

— Kaden 🍦🦖 (@k8dnsaur) June 4, 2024
Twitter: @k8dnsaur

6.

I found the Carol bird at midtown target. pic.twitter.com/0eBdQev1Nf

— Tess Malone (@temalone) June 4, 2024
@temalone / Via Twitter: @temalone

7.

To all the folks just discovering the pride target birds I’m so sorry to tell you that they will never be available online, the bird Facebook communities are VICIOUS about getting the birds at 3 am the day they drop

— Tory Cross 🌸 (@queer_spice) May 30, 2024
Twitter: @queer_spice

8.

This year's Target Pride collection looks like it was created by three cishet people who put it together at 4:55pm on a Friday, but it does have one (1) thing going for it: this 1950s-styled "movie star" bird.

I need her, y'all. I need her to perch on my soul and judge me pic.twitter.com/fl8tUwUxyF

— Carrie Byrd ✨ (@byrdwrites) May 30, 2024
Target / Via Twitter: @byrdwrites

9.

Obsessed with this diva. The @target #pride bird 🐦🌈 pic.twitter.com/k2HpW2tlSS

— dylan 👽💫 (@gagasnewbarista) June 4, 2024
Via Twitter: @gagasnewbarista

10.

I have found my new style icon (the target movie star pride bird figurine)

— lesbian barbie (@mariamcnaomi) May 28, 2024
Twitter: @mariamcnaomi

11.

they’re having a diva off pic.twitter.com/UK4l0R0yNg

— Tom Smyth (@Tom_Smyth_) May 28, 2024
Target / Via Twitter: @Tom_Smyth_

12.

someone stop me from driving 10 miles to get the Tippi Hedren pride bird from Target

— hailey (@nobodynoswift) June 4, 2024
Twitter: @nobodynoswift

13.

not to be dramatic but the Tippi Hedren target bird is already sold out and I see no reason to go on living pic.twitter.com/bCNoVzkcXL

— mx. brightside (@amykdonovan) May 29, 2024
Target / Via Twitter: @amykdonovan

14.

Tried to order the movie star Target bird, but it sold out after I placed my order and charged me shipping pic.twitter.com/PTzjTUtNnb

— Taylor (@AzurillStreep) June 4, 2024
@AzurillStreep / Via Twitter: @AzurillStreep

15.

Target / Via Twitter: @joereid

Okay, has anyone spotted one of these in the wild?! Or were you able to snag one before they went viral? Let me know in the comments below.

Looking for more LGBTQ+ or Pride content? Then check out all of BuzzFeed's posts celebrating Pride 2024.

Pride Month 2024 artwork showing three faces blended into one with vibrant graffiti text
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