We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    47 Beauty Products Reviewers Agree Are Very, Very Good At Their Jobs

    This polar bear-shaped cooling under-eye stick is going to be the beauty MVP of this hot sweaty summer 🧊.

    1. A painless, mint-flavored teeth-whitening pen that gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just...you know. Existing as a human with teeth.

    Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

    Get a two-pack from Amazon for $16.99.

    2. An illuminating moisturizer designed to enhance your skin's natural glow ✨ — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort shimmer in their lives.

    Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot

    Get it from Amazon for $6.99 (available in four shades).

    3. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. 

    Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

    *Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    4. Plus a USB-charged vibrating skin spatula with four modes to help clear out blackheads and whiteheads and deep clean your skin — it's kind of like a lil' cleansing earthquake for your face. It can be used on wet or dry skin and even comes with two silicone bristles, a bristled one for cleaning and a wavy one for lifting.  

    Check out a TikTok of the skin spatula in action. 

    Promising review: "I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." —Paige Chaney

    Get it from Amazon for $22.99+ (available in two colors).

    5. E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly. 

    LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because thanks to TikTok, it's constantly out of stock. Now is finally our chance!

    Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly

    Get it from Amazon for $8.50.

    6. Essence's Lash Princess mascara, because TBH, we've all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5 and will give you such instant, effortless length you'll feel like your eyelashes are about to pull a Butterfree and take flight.

    Before shot of a Buzzfeed editor without mascara
    After shot of BuzzFeed editor with long lashes
    Emma Lord/BuzzFeed

    Hello, that is my face above, because I bought into the hype of over 174,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the live long day (I've spent several hot NYC summers wearing it and can attest to that), and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

    Promising review: "I am a 30-year-old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made makeup purchases based off of what reviewers and makeup influencers hyped up and was disappointed, this surely wasn’t a disappointment." —Mary

    Get it from Amazon for $4.99.

    7. A handy as heck sunburn soother you'll probably want to stock up on now to have on hand this summer — it's made with aloe and coconut oil to hydrate skin and gently relieve pain from the sun's unforgiving rays within just a few hours.

    Psst — a lot of reviewers mentioned this also helped prevent peeling and itching!

    Promising review: "I ordered this two weeks ago after seeing rave reviews. So grateful I did. Yesterday I got the worst burn. It was unbelievable. I applied this four times over 24 hours. When I woke up this morning it was a lot better and has just gotten increasingly better throughout the day. The burn is mostly faded, and the pain is so much better. I hope to never burn this badly again, but I will be stockpiling this lotion all the same." —Carolina G.

    Get it from Amazon for $7.69.

    8. A reviewer-beloved Mane Club 10-in-1 leave-in spray that honestly deserves its own theme song, for the amount of work it's putting in. Its unique formula of cannabis sativa seed oil helps it condition, detangle, heat protect, prevent breakage, hydrate, smooth, soften, control frizz, boost shine, and strengthen your hair, and keeps it nongreasy to boot.

    hands holding two of the spray bottles of leave-in conditioner
    BuzzFeeder with blown out voluminous hair
    Mane Club, Elizabeth Lilly/BuzzFeed

    Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products. 

    It's also BuzzFeeder-approved — here's what Elizabeth Lilly has to say about it: "This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days." You can check out Elizabeth Lilly's full review of the Mane Club One Hit Wonder spray for more deets! 

    Promising review: "I’m a hairstylist, so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing." —Allison S.

    Get it from Amazon for $14.97 or Mane Club for $10.

    9. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps — a lot of reviewers with keratosis pilaris and similar skin textures swear by this! 

    Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana

    Get it from Amazon for $12+ (available in three sizes). 

    10. A lil' polar bear hydrating eye stick for some sweet, sweet relief when you wake up with puffy, aching eyes. This formula is blended with Iceland glacial water to help tighten skin and tackle dark circles so you look and feel more ~refreshed~. 

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $8.99

    11. A set of reusable silicone Nippies, a cult-fave nipple cover that reviewers love for its seamless fit and the way it stays put even on the sweatiest of human days without budging. Fun tops and dresses with funky straps have officially entered the group chat!! 

    Promising review: "I LOVE these! Total game changer. Very smooth taper, seamless transition for layering under the most challenging tops like silk and super soft lightweight T-shirts. I’ve owned this pair for a year, they still stick well and are just starting to lose adhesion around the edges. I even wear them while exercising, no issues! I actually bought another pair to replace them months ago and still haven’t needed to open them :) I wear these a couple of times a week and am very happy with the product, highly recommend! It blends nicely with my skin color, it does not show even under white tops." —Lets Go Shopping

    Get it from Amazon for $25+ (available in two sizes and three shades). 

    12. Brazilian Bum Bum Cream, a cult-favorite moisturizing body lotion infused with caffeine, guarana extract, and coconut oil to simultaneously tighten *and* smooth skin. Reviewers are also obsessed with the soothing "sunshine" smell (with some replacing their perfume with it altogether!). 

    The jaw of cream in a model's hands
    Model spreading cream on their upper thigh
    Amazon

    Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

    Get it from Amazon for $22.

    13. The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face like a magic wand that makes excess oil disappear — super convenient and *way* less wasteful than using blotting strips and time wasting than fancy powders that need a ton of blending work. 

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $12.99

    14. A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day to condition and strengthen all those brittle spots and painful hangnails, leaving you with thick, strong nails and nail beds you're not tempted to pick at all the livelong day.

    Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

    Get it from Amazon for $8.50.

    15. A pack of the internet-beloved Mighty Match Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto a zit to flatten it, reduce redness, and even suck the gunk out of individual trouble spots overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

    Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway 

    Get it from Amazon for $12.99.

    16. A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

    This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

    Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

    Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

    Get a bottle from Amazon for $7.90.

    17. Fluide's Universal Crayon, a delightful high-pigmented makeup pen you can easily roll on your lids, lips, and cheekbones for an extra pop of color without overthinking any blending.

    Model applying orange shimmer to eyelids
    Model applying silver shimmer to lips
    Fluide

    Fluide is a queer-owned and woman-owned business specializing in vegan, cruelty-free, and paraben-free cosmetics.

    Promising review: "I'm a huge fan of quick and easy enhancements and it doesn't get any easier than this. Drag across your eyelids, lips, rub into your cheeks and nose for a fabulous rosy shimmer." —Teneca Kennedy

    Get it from Fluide for $12 or from Amazon for $11.99 (available in four colors).

    18. A facial ice roller you can stash in the fridge or freezer, then pull out whenever you want to take your face for a ~chill~ ride, whether it's to help reduce puffiness and under-eye circles, or to help release tension from sinus and migraine pain. 

    Promising review: "I was in the habit of rolling a cold can of soda on my forehead to help with tension headaches and sinus pain but that was cumbersome and not always cold enough. This ice roller works so well to ease the pain from sinuses and tension. It froze very quickly and I felt instant relief. The rolling motion even cleared my sinuses and I could breathe better right away. I love this. Would highly recommend." —DT

    Get it from Amazon for $16.14+ (available in eight colors).

    19. A popular foot exfoliant peel reviewers swear by for calluses and rough, cracked skin — you apply the two bootie-shaped masks on your feel for an hour, wash your feet, and then over the next five to seven days enjoy the bizarre satisfaction of watching the dead skin on your feet peel away to reveal smooth feet.

    Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." —Mermaidme

    Get it from Amazon for $14.99+ (available in 10 scents). 

    20. Paula's Choice Salicylic Acid Exfoliant, a true skincare MVP that reviewers swear by for reducing the size of pores, dealing with acne and redness, and helping tighten and rejuvenate skin. It's designed to work on all skin types and a lot of reviewers noticed *next day* results. 

    Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest). And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." —Mariel Garza

    Get it from Amazon for $11+ (available in multiple sizes). 

    21. Glossier's new Lavender Balm Dotcom, the latest flavor in their cult-fave line-up. IYKYK, but if you don't, these are basically what happens if a moisturizing lip balm and a sheer lip color have a lightweight, strangely delicious baby. (Anyone who claims they don't lick their lips a bajillion times after applying Balm Dotcom is first and foremost a liar.) 

    A tube of lavender flavored lip balm
    Glossier

    Promising review: "Rose Balm Dotcom has officially been dethroned... Lavender is my new and all-time favorite. Super sweet with the loveliest smell. Ordered within the launch and adore the Honey Bear sticker and the You Look Good Stamp stickers. Packaging is as cute as always and I'm excited for my days with lavender." —Halle G. 

    Get it from Glossier for $12 (available in 10 flavors). 

    22. Cake Beauty "The Curl Friend" Defining Cream to help you easily achieve consistent, frizz-free curls that *aren't* weighed down by product — tons of reviewers who are trying to give their hair a break from hot tools swear by this stuff! 

    Promising review: "I have thin hair that has a very inconsistent wave pattern. When I allow it to air dry on its own it will be inconsistent and frizzy. I added this stuff to the mix, as well as switching to a T-shirt instead of a towel to dry my hair, and it's a game changer. It keeps the frizz away, while evening out my waves and adding body. Very happy with the purchase. Great if you're trying to lay off hot tools or don't have time." —Kaitlyn

    Get it from Amazon for $8.29 (also available as a pack of three).

    23. A bottle of Tend Skin Solution to help take care of painful razor bumps, ingrown hair, and razor burn so you don't have to spend hours psyching yourself up to shave knowing that you're gonna be dodging a bazillion sensitive spots on your skin.

    Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per a friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won't be disappointed!" —bill nye

    Get it from Amazon for $24.99.

    24. A firming eye cream that uses vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.

    Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" —Kindle Customer

    Get it from Amazon for $22.99 (get this price by clipping the $2 off coupon on the product page). 

    25. A box of newly popular "Zombie" face masks that are NOT for the faint of heart, but definitely get the job done when it comes to tightening skin and reducing pores and wrinkles. Once it's on your face, it starts to tighten and makes you look like a literal! zombie!!! in this very spooky but satisfying way. You leave it on for a quick 10 minutes, and then it washes off super easily and leaves your skin bright and rejuvenated. 

    Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha

    Get a box of eight masks from Amazon for $18.90.

    26. A set of Glamnetic's press-on nails for anyone who's short on time or money but not on glamour — these standard and colorful sets are easy to reshape and apply, *plus* are reusable, so it's really an investment not just in one flawless manicure, but multiple. 

    Promising review: "I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." —Leslie and Paige

    Get it from Amazon for $14.99+ (available in 12 styles). 

    27. Plus Fake Halo nail polish, a shade from the TikTok-beloved brand Mooncat — this holographic lacquer glows and is constantly shifting with literally every color of the rainbow as it hits the light, so you're never looking at the same nails twice. 

    A model with holographic white nails
    Mooncat

    Check out a TikTok of Mooncat nail polish in action. 

    Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin, who shares on TikTok about how nail polish and art was a symbol of rebellion to her as she wasn't allowed to wear it growing up, which inspired her to create a line of unconventional polishes of her own. 

    Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L. 

    Get it from Mooncat for $15

    28. An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it's working harder than I have for *checks watch* my whole life.

    Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris

    Get a set of five from Amazon for $9.99+ (available in four color combinations).

    29. smudge-proof eyeliner stamp so you can finally get the perfect cat-eye on the first go without having to ~wing it~ (read: wasting eight cotton balls, half a bottle of eye makeup remover, and all of the minutes you were setting aside to make your morning coffee).

    Psst — this tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye!

    Promising review: "This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" —Nickel

    Get a set of two from Amazon for $12.72 (available in four styles).

    30. A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you're going to have to sit on your hands stop yourself from stroking your underarms and legs in public.

    Promising review: "Holy crap. Please listen to this review. This is the best and easiest to use wax I have ever tried. It dries super quickly and when it dries it creates a vacuum seal around the hair. It does not stick to skin in the slightest and cuts the pain down 75%. I would pay $150 dollars for this stuff because it is so good." —Amanda

    Get it from Amazon for $22.99+ (available in three sizes).

    31. A dual hair dryer and brush to dry your hair as you style it and give your 'do an incredible amount of volume and shine in as little as *half* the time as an ordinary blow-dry. Your regular round brush could never!! 

    Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them. 

    Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" —Chloe512

    Get it from Amazon for $33.55+ (available in three styles).

    32. A pack of 24-karat gold cooling eye gels you can easily make a part of your Sunday night Netflix marathon — help hydrate and brighten and reduce wrinkles in your under-eyes with a blend of collagen, hyaluronic acid, and, of course, a healthy amount of shimmer ✨.  

    Promising review: "First of all, amazing deal for the price! Secondly, they work amazing!! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" —Tiara Baker

    Get a pack of 20 pairs from Amazon for $11.99.

    33. Etude House's Soonjung 2x Barrier Intense Cream, a skin-repairing moisturizer cream that strengthens skin barrier to help maintain moisture and soothe dry, irritated skin. Basically, if your face is feeling *parched*, this repairing cream might just be the tall glass of water it's looking for. 

    Promising review: "I got this after watching a skincare TikTok. At first I didn't think much of it. Now it's one of my favorite products. It's great for my sensitive skin. It moisturizes well and it really restored my skin's barrier layer. I love it! This made me a huge believer in my skincare TikTok guy. After years of buying expensive skincare from Sephora I am a total convert to great quality yet affordable Korean skincare products. I have seen my skin change over the last few weeks. Etude House is amazing. Get it!" —Jill C Peterson

    Get it from Amazon for $18.99

    34. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    reviewer with an irritated scalp and after pic with the redness gone
    Emma Lord/BuzzFeed, www.amazon.com

    I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $5.89+ (available in three colors).

    35. A bottle of Peripera Ink Velvet Lip Tint that comes complete with an applicator shaped to your lip, so application is *that* much more foolproof. Reviewers love this for how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.

    Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90 (available in nine shades).

    36. An ultra-fine continuous water mister *perfect* for misting your hair and face when you need a little bit of a touch-up or a refresh but don't want to feel like you just got hosed down in the yard. This is also a great alternative to aerosol bottles! 

    Promising review: "I love this!!!! Perfect mister. Easy to use. I have curly hair and the curls are defined better with water then allowed to air dry. I am sure it could be used to provide a nice fine mist to houseplants or anything else that needs misting." —CRenee

    Get it from Amazon for $8.99+ (available in four sizes). 

    37. A set of itty-bitty dermaplaning razors you can use to take care of those lil' unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way.

    This tool also helps soften skin by gently exfoliating as you use it!

    Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko

    Get a set of three from Amazon for $4.99.

    38. BYO Blush Oil, which is the ultimate in easy-to-use makeup because it practically does all the work *for* you — its color is designed to react to the pH of your skin, giving you a wholly personalized look without any extra work. TBH, it's no wonder this is one of their bestselling prods.

    model wearing the blush
    model wearing pink blush
    Youthforia

    Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36 or from Amazon for $35.99

    39. Maybelline's Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn't want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

    Get it from Amazon for $7.97+ (available in 19 shades).

    40. A reviewer-beloved anti-dandruff shampoo to relieve flaking and itching and help prevent outbreaks by getting directly to the root. A lot of reviewers mention that it not only started working from the first use, but it *also* helped with shedding and hair loss caused by dandruff in the first place.

    This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.

    Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C. 

    Get it from Amazon for $14.84.

    41. A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender — you may recognize it as a product a lot of people use to help fade scars (both old and new), soothe cracked and dry skin, and help moisturize without affecting your pores, but people are also using it in quarantine to help with dry and painful skin on their hands from handwashing and sanitizing.

    FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

    Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

    Get it from Amazon for $8.92+ (available in four sizes and two bundles).

    42. A leave-in conditioning spray designed for all hair types (and alllll busy schedules) — all you gotta do is apply it after a wash, and it'll help frizzy, dry, or damaged hair get all its ✨luster✨ back in a flash. 

    Model showing before-and-after results of using Briogeo Farewell Frizz Rosarco Milk Leave In Conditioning Spray
    Amazon

    Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free, gluten-free haircare products for all hair types.

    Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" —Melissa C

    Get it from Amazon for $24.

    43. A six-piece (!!) set of high-performance matte lipsticks at a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

    Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $9.99

    44. A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep.

    A model hugging a pillow with a black satin case
    The gray satin cases on pillows on a bed
    Amazon

    Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key

    Get a set of two from Amazon for $9.99 (available in 28 colors and four sizes).

    45. Glow Recipe's Watermelon Glow, a pore-tightening facial toner that will not just get Harry Styles' "Watermelon Sugar" stuck in your head until the end of time, but will also use the combined power of hyaluronic acid and tea tree extract to soothe and even out your skin for a dewy glow ✨.  

    Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." –APS

    Get it from Amazon for $16+ (available in two sizes). 

    46. A set of exfoliating gloves for the bath or shower you can use to ~deep clean~ all over your body, letting you get extra specific about the exfoliation pressure because you're using your own hands to do it. These also come in three different textures — light, moderate, and heavy — so you can get one to best match your skin sensitivity. 

    Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney

    Get a pair from Amazon for $8.99+ (available in three textures and as sets of two or three). 

    47. A bottle of Witch Piggy Hell Pore Control, which is both a delightfully effective hyaluronic acid-based pore tightening serum *and* my new stage name. Reviewers love this for tackling enlarged pores and giving a dewy glow without causing oiliness or triggering breakouts, plus helping fade dark spots and acne scars. 

    Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch

    Get it from Amazon for $8.95

    When the illuminating moisturizer hits the sun just right:

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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