What is Snoop Dogg's net worth?
Snoop Dogg is a West Coast-based rapper, singer, songwriter, producer, media personality, entrepreneur, and actor who has a net worth of $160 million. Despite controversies early in his career, Snoop has become a beloved pop culture icon, known for his laid-back persona, distinctive vocal style, and cultural influence. His longevity in the music industry and his ability to stay relevant across decades have cemented his status as a hip-hop legend.
Snoop Dogg burst onto the music scene originally as Snoop Doggy Dogg in the early 1990s after being discovered by Dr. Dre. He was prominently featured on Dre's 1992 debut solo album, "The Chronic." This exposure led to Snoop's own debut album, 1993's "Doggystyle." That album became a massive success, eventually selling over 20 million copies worldwide. His distinctive laid-back vocal style and creative lyrics established him as a leading figure in the emerging G-funk genre. Throughout the 1990s and 2000s, Snoop continued to release successful albums and hit singles. He collaborated with numerous artists across various genres, showcasing his versatility and expanding his appeal.
Beyond music, Snoop has pursued a diverse array of ventures. He's appeared in numerous films and television shows, both as himself and in acting roles. He's hosted television programs, including a cooking show with Martha Stewart, which highlighted his charismatic personality and mainstream appeal.
Snoop has also been involved in business ventures, including cannabis-related products, esports, and various endorsements. He's released a cookbook, launched a wine label, and even created a children's show. Throughout his career, Snoop has reinvented himself multiple times, experimenting with different musical styles including reggae (as Snoop Lion) and gospel. He's received multiple Grammy nominations and has sold over 35 million albums worldwide.
2024 Paris Olympics Earnings
Snoop became the unintentional star of the 2024 Olympics after he and Martha Stewart were hired by NBC to attend the games and provide commentary and interviews. Snoop in particular proved to be extremely popular with American audiences watching the games on NBC's various platforms. It was subsequently revealed that NBC paid Snoop (and presumably Martha as well) $500,000 per day for his work at the Olympics PLUS expenses. The Olympics lasts roughly 20 days including travel to and from. If Snoop is paid $500,00 for each of those 20 days, that's $10 million for a little under three weeks of work.
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Early Life
Snoop Dogg was born Cordozar Calvin Broadus Jr., born on October 20, 1971, in Long Beach, California. You might assume his birth father was Cordozar Calvin Broadus Sr. That's not actually the case. Snoop's birth father was named Vernell Varnado. Vernell and his mother Beverly split up when Snoop was three months old. At some point thereafter, Beverly married a man named Cordozar Calvin Broadus. At this point, baby Snoop was legally named Cordozar Calvin Broadus Jr., after his step-father. It's not clear what his parents called him at birth or in the months before his mother re-married.
Young Cordozar was nicknamed Snoopy due to how much he loved the cartoon character from Peanuts. When he was very young, Snoop began singing and playing piano at the Golgotha Trinity Baptist Church. In sixth grade, he began rapping.
As a child, Calvin sold candy, delivered newspapers, and bagged groceries to help his family make ends meet. Despite his mother's best efforts to keep him singing in the choir and playing football, rather than gang banging and running the streets, he began the latter activity in his teenage years. He was a member of the Rollin' 20s Crips gang from the Eastside area of Long Beach. He was arrested for possession of cocaine not long after graduating from high school. For the next three years, he was frequently in and out of jail or prison.
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Music Career
Snoop and his cousins Nate Dogg and Lil' 1/2 Dead and friend Warren G recorded homemade tapes. They called themselves 213 after the area code of Long Beach at that time. "Hold On," one of Snoop's early solo freestyle songs, was on a mixtape that wound up in Dr. Dre's hands. He was so impressed that he invited Snoop to audition and introduced him to NWA affiliate The D.O.C., who taught him how to structure his lyrics and build verses, hooks, and choruses.
Snoop's debut album, Doggystyle, was produced by Dr. Dre and released in 1993 by Death Row Records. The album debuted at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. The album produced several hit singles, including "What's My Name?" and "Gin & Juice." Snoop's next album, Doggfather, was released in 1996 and also debuted at number one on both Billboard charts. For his next three albums, Snoop left Death Row and signed with No Limit Records. He released 1998's Da Game Is to Be Sold, Not to Be Told, 1999's No Limit Top Dogg, and 2000's Tha Last Meal. After that, he signed with Priority/Capitol/EMI Records in 2002 and released Paid tha Cost to Be da Boss. He signed with Geffen Records in 2004 and released R&G (Rhythm & Gangsta: The Masterpiece, That Blue Carpet Treatment, Ego Trippin, Malice 'n Wonderland, and Doggumentary.
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In 2012, after a trip to Jamaica, Snoop announced that he had converted to Rastafarianism and was to be known as Snoop Lion. He released a reggae album, Reincarnated as well as a documentary of the same name about his experience in Jamaica.
In 2015, he went back to being called Snoop Dogg and released Bush. In 2018, Snoop announced that he was a born-again Christian and released his first gospel album, Bible of Love. He released his seventeenth solo album, I Wanna Thank Me, in 2019.
In addition to his music, Snoop has directed several adult films under pseudonyms (Michael J. Corleone and Snoop Scorsese) and has appeared on television and in films, both as himself and in fictional roles. Snoop Dogg has hosted a number of television shows, including Doggy Fizzle Televizzle, Snoop Dogg's Father Hood, Dogg After Dark, WrestleMania, and Snoop and Martha's Potluck Dinner Party. Snoop also has a number of commercial endorsements, including Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides; he also lends his name to a malt liquor of his own, Snoop Dogg's footlong hot dogs, the Snoop Dogg Board Company, and a number of clothing lines. In 2020, he launched a wine release under the name "Snoop Cali Red" in partnership with the 19 Crimes brand. As of May 2023, the wine was struggling with sales and performing below expectations.
In 2019, Snoop created his own esports league called the "Gangsta Gaming League." In March 2022, he joined FaZe Clan as a member of their Board of Directors. In March of the following year, he resigned from the position.
In 2023, Snoop joined an investment group led by businessman Neko Sparks to try and buy the Ottawa Senators of the National Hockey League.
Death Row Records
In February 2022, it was announced that Snoop Dogg had acquired the brand name rights to Death Row Records. He acquired the brand from private equity giant Blackstone, which continues to own the label's master recordings and music royalties. With the brand name, Snoop purchased the right to sell merchandise and release music under Death Row Records.
Casa Verde Capital
Snoop is arguably the most famous pot smoker on the planet. Marijuana has been a cornerstone of his personality for decades. In 2015 he founded the investment company Casa Verde Capital to manage his investments in the cannabis industry. In August 2015, Casa Verde was included in a group of investors that raised a total of $10 million for Eaze, an on-demand, app-based marijuana delivery service that bills itself as the "Uber for weed."
In September 2015, Casa Verde launched merryjane.com, which bills itself as "the encyclopedia of weed."
(Photo by Amy Sussman/Getty Images)
Personal Life
On June 12, 1997, Snoop married his high school sweetheart, Shante Taylor. In May 2004, they filed for divorce. They reunited and renewed their wedding vows in January 2008. They have three children together: sons Corde (1994) and Cordell (1997), and daughter Cori (1999). Snoop also has a son, Julian Corrie Broadus (1998), from a relationship with Laurie Holmond. Snoop became a grandfather in 2015 when Corde had a son with his girlfriend, Jessica Kyzer. Corde had another son who passed away in September 2019, just ten days after birth.
Snoop's first cousins are R&B singers Brandy and Ray J, as well as professional wrestler Sasha Banks.
In a 2006 interview, Snoop claimed that he was a professional pimp in 2003 and 2004, saying, "That shit was my natural calling, and once I got involved with it, it became fun. It was like shootin' layups for me. I was makin' 'em every time." He went on to say that on the advice of some of the pimps he knew, he eventually gave up pimping to spend more time with his family.
Dogg partners with city officials and annually gives away turkeys to the less fortunate in Inglewood, California, at Thanksgiving. He gave away 3,000 turkeys in 2016.
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Earnings by Year
We've broken down Snoop Dogg's earnings from 2007 to 2020:
- 2007 – $17 million
- 2008 – $16 million
- 2009 – $11 million
- 2010 – $15 million
- 2011 – $14 million
- 2012 – $9 million
- 2013 – $10 million
- 2014 – $10 million
- 2015 – $10 million
- 2016 – $13 million
- 2017 – $17 million
- 2018 – $15 million
- 2019 – $15 million
- 2020 – $8 million
- 2021 – $9 million
- 2022 – $11 million
- 2023 – $10 million
Total: $210 million
Real Estate
In 2007, Snoop Dogg sold his eight-bedroom, 6,527-square-foot Mediterranean-style home in Claremont, California, for $1.83 million. Snoop bought the house in 1994 for $660,000 but moved out of it in 2000.
Snoop's primary residence in the last few decades has been a four-bedroom, 3,808-square-foot house in Diamond Bar, California. He bought this property in 1998 for $720,000.
In 2021, Snoop paid $458,000 for a 1-acre property with a six-bedroom mansion in Douglasville, Georgia. He also owns a handful of more modest investment properties in Southern California.
