Maranatha Broadcasting Company Inc. (MBC), owners of WFMZ-TV Allentown and WDPN-TV Philadelphia, and The Media Audit are pleased to announce a multi-year partnership designed to enhance media and marketing research in the Allentown and Philadelphia markets. WFMZ-TV, an independent station and the news leader in the northern tier of the Philadelphia DMA, and WDPN-TV, the ME-TV affiliate for Philadelphia, will leverage this partnership to benefit local advertisers.
“At WFMZ and WDPN, we are deeply committed to the success of our local communities and businesses,” said Barry Fisher, president of MBC. “Collaborating with The Media Audit allows us to offer enhanced data-driven insights to our advertisers. By incorporating The Media Audit into our sales toolkit, we can provide our advertisers with superior data to understand and engage their audience, thereby improving advertising effectiveness and ROI.”
Pete Forester, The Media Audit’s market manager, added, “Understanding the unique dynamics of local markets is crucial for the success of local advertisers. Through this partnership, WFMZ and WDPN will utilize The Media Audit’s local market research to gain deeper insights into their viewers. This will enable advertisers to tailor their campaigns more effectively, ensuring they reach their target audience with the right message at the right time.”
Kevin Arndt, general sales manager at Maranatha Broadcasting, commented, “Our goal is to empower our advertisers with credible research and insights that drive their growth and success. This initiative with The Media Audit underscores MBC’s dedication to supporting the local economy by providing advertisers with the resources they need to thrive in an increasingly competitive market.”
About Maranatha Broadcasting Company Inc.:
Founded in 1976, WFMZ-TV is an independent television station based in Allentown. Broadcasting over 54 hours of live local news each week, WFMZ-TV is the most-watched news station serving the northern tier of the Philadelphia market. WDPN-TV, the ME-TV affiliate for Philadelphia, is renowned for hosting the New Year’s Day Mummers Parade. Both stations are committed to quality programming and community service, striving to meet the needs and interests of their viewers.
About The Media Audit:
The Media Audit is a leading provider of local market media and marketing research, known for its personal service and user-friendly software. With a focus on quality and credibility, The Media Audit delivers essential insights that help media companies and advertisers make informed decisions.
For more information on Maranatha Broadcasting Company Inc., contact:
Barry Fisher, President
Email: barryf@wfmz.com
Phone: 610-798-4080
For more information on The Media Audit, contact:
Phillip Beswick, President
Email: PBeswick@TheMediaAudit.com
Phone: 832-521-1000
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