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Challenges We Can Help You Tackle
Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.
Position Marketing As A Strategic Partner
The Six Mindset Shifts Top Marketing Leaders Embrace
Drive Customer-Centric Alignment
Fuel Growth Through Customer-Centered Alignment
Prove Marketing's Business Impact
Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit
Develop An Adaptive Annual Marketing Plan
Seven Steps To An Effective Annual Marketing Plan
Bold Solutions Built For You
Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.
B2B Marketing Executives
Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.
Portfolio Marketing
Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.
Demand & ABM
Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.
Partner Ecosystem Marketing
Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.
Portfolio Marketing & Product
Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.
Revenue Operations
Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.
Forrester Market Insights
Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.
What Our Clients Are Saying
Driving Revenue Growth Through Better Brand Recognition
Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.
How SAS Aligned Marketing And Sales
Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.
See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.
Upcoming Events for B2B Marketing Leaders
Blogs
How Should Business And Tech Leaders Spend In 2025?
For Demand And ABM Teams, 2025 Won’t Be About Doing The Same With Less But Rather Doing Better With Less
2024 Could Be A Good Year For B2B Agencies
B2B Marketers Prioritize Digital Brand And Communications Budget Investments
Meet A Few Of Our B2B Marketing Analysts
Talk To Us
Get in touch to learn how Forrester can help with your B2B Marketing challenges.