- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
Acquisition
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Nicholas’s Guessing Game
Nicholas’s Guessing Game is a thought experiment that makes the design process faster and more efficient....
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Never accept “we’ll do the PR for your game with a value of $50,000” in your publishing contract.
Over at MobileDevMemo, Eric Seufert has written an extremely useful post on working with a publisher...
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Is your problem in marketing, or in design?
I’ve been dealing with a number of clients recently who have challenges scaling their game. The...
More Acquisition News
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MOBAs, TV advertising and ethical free-to-play
Mobile battle arena card game, Heroes Charge, just launched superfan feature “Legendaries”, giving their elite players...
- Posted 10 years ago
- 2
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[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff...
- Posted 11 years ago
- 8
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How do cloud services affect engagement?
This is a guest post by Richard van Barneveld of Kalydo. After several years...
- Posted 11 years ago
- 4
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How to Negotiate a Content License
Part of the beauty of licensing is that a genuine measure can be taken...
- Posted 11 years ago
- 0
Latest Acquisition
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Nicholas’s Guessing Game
Nicholas’s Guessing Game is a thought experiment that makes the...
- Posted 5 years ago
- 0
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Never accept “we’ll do the PR for your game with a value of $50,000” in your publishing contract.
Over at MobileDevMemo, Eric Seufert has written an extremely useful...
- Posted 7 years ago
- 0
-
Is your problem in marketing, or in design?
I’ve been dealing with a number of clients recently who...
- Posted 7 years ago
- 1
-
MOBAs, TV advertising and ethical free-to-play
Mobile battle arena card game, Heroes Charge, just launched superfan feature “Legendaries”,...
- Posted 10 years ago
- 2
-
[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped...
- Posted 11 years ago
- 8
-
How do cloud services affect engagement?
This is a guest post by Richard van Barneveld of...
- Posted 11 years ago
- 4
-
How to Negotiate a Content License
Part of the beauty of licensing is that a genuine...
- Posted 11 years ago
- 0
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Getting Beyond Licensed Content’s Bad Rap
One way that mobile developers and publishers can get their...
- Posted 11 years ago
- 0
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How Bad is the Discovery Problem?
As the marketplace for mobile and casual games has become...
- Posted 11 years ago
- 8
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An indie perspective on the F2P vs. premium dilemma
Should I go Free-to-Play (F2P)? It’s a simple question but...
- Posted 11 years ago
- 14
Latest Acquisition
Love Your Freeloaders
Featured
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50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 12 years ago
- 0
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 11 years ago
- 14
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the...
- Posted 10 years ago
- 0