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One of the perks of having an Amazon Prime membership is being able to make the most of the epic Amazon Prime Day sex toy deals that launch every July. I write about sexual wellness for a living – and have been covering Amazon Prime Day sex toy deals for half-a-decade – so when I tell you this year’s discounts are better than they’ve ever been, you better listen.
From iconic brands like LELO, Womanizer, Plusone, Lovense, and Lovehoney, we've seen some impressive savings buzz into the Bezos bonanza as we enter day two – all using their dual motors to serve a serious dose of self-care.
Rightfully so, of course. Interest in wellness is at an all time high — with sexual wellness becoming a particular area of focus for the empowered girlies on TikTok. Orgasms are good for you: they boost mental health, improve cognitive function, enhance our moods and act as a natural painkiller. So, we should be getting a daily dose of them.
The best vibrators can elevate your masturbation and partnered sex endlessly — but the luxury sex toys you may be after typically come in a tad expensive. Enter: our guide to Amazon Prime Day sex toy deals, that'll help you score brand favourites for less.
Here, I reveal the vibrators, clitoral stimulators, massage candles, anal toys, dildos, USB-rechargeable remote control vibrators, magic wands and prostate massagers that are good enough to join your party.
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GLAMOUR-Approved: Our top Amazon Prime Day top toy deals at a glance:
LAST UPDATED: Wednesday 17th July 2024 at 13:31.
- 28% off: LELO SONA 2 Cruise Sonic Waves Massager, WAS £116.95 NOW £84.30
- 20% off: Womanizer Wave 2in1 Stimulation Showerhead, WAS £99 NOW £79
- 30% off: Lovehoney Heart Clitoral Sucking Toy, WAS £49.99 NOW £34.99
- 8% off: LELO Smart Wand Vibrator 2, WAS £135.95 NOW £125.30
- 30% off: Floral Fantasy 2 in 1 Rose Clitoral Sucking Toy WAS £59.99 NOW £41.99
- 30% off: Rose Glow 2 in 1 Rose Clitoral Sucking Toy & Love Egg Vibrator WAS £59.99 NOW £41.99
- 20% off: Womanizer Next 3D Pleasure Air Clitoral Stimulator WAS £189, NOW £151.20
- 38% off: LELO SORAYA Wave, WAS £229.99 NOW £142.59
- 45% off: Durex Intense Delight Vibrating Bullet Sex Toy, WAS £16.41 NOW £7.12
- 46% off: So Divine Irreplaceable Clitoral Suction Stimulator, WAS £45 NOW £24.49
- 15% off: Satisfyer Pro Penguin Next Generation, WAS £42.32 NOW £29.99
- 20% off: Womanizer Liberty 2 Pleasure Air Clit Sucker, was £89.00 NOW £71.20
- 30% off: Womanizer Pro40 Clitoral Sucking Toy, WAS £99.99 NOW £65.55
- 15% off: Jessica Rabbit Vibrator, WAS £34.99 NOW £29.74
- 20% off: We-Vibe Tango X Bullet Vibrator, WAS £79.00 NOW £63.20
- 15% off: Bionic Bullet Rabbit Vibrating Cock Ring, WAS £19.99 NOW £16.99
- 15% off: Lovehoney Vibrating Inflatable Butt Plug, WAS £19.99 NOW £16.99
How we test sex toys at GLAMOUR:
Wouldn't you like to know? The GLAMOUR team and a selection of highly-trusted freelancers – made up of women of all sexualities and ages – have been testing the best sex toys for the past five years. We now know what it takes to make a great finger vibrator, rabbit vibrator, butt plug, cock ring... the list goes on.
The sex toys in our wellness edits have been testing during partner play, oral sex and masturbation – and in countless settings – to ensure they live up to claims. We score based on criteria including noise level, battery life, dimensions, settings, inclusivity and power. Transparency is important to us, so we've been brutally honest, unveiling the negative features as well as the game-changing ones, which we hope will prove we have your best interests at heart.
Ahead, our full edit of the best Amazon Prime Day sex toy deals of last year to whet your appetite:
Why GLAMOUR loves it: "The LELO Sona is exceptionally good; my go-to clitoral vibrator always thanks to how powerful it is. It uses new-generation sonic wave technology to serve up fast and intense clitoral stimulation. You simply hold it against your body and it does the rest for you.
Cruise Control technology plays a leading role: when the Sona 2 is pressed hard against the body and the monitor begins to drop power, an extra 20% is unleashed (a 20% that had – until this point – been saved and stored for when you need it), so that there’s no reduction in intensity. It's made from super-soft silicone which feels lovely against your skin, is waterproof, boasts exceptionally long battery life, and it's easy to switch between the modes during play. I'd just note that it is quite intense if you've never used a clit vibrator like this before."
Why GLAMOUR loves it: “This is another one of my forever-favourite clitoral vibrators (alongside the Sona, obvs): LELO's Sila. It's a sleek and actually quite pretty (?!) suction vibrator which comes hidden in a silky black carry pouch for the utmost privacy. It serves up fluttering clitoral orgasms, cupping your clitoris in the wide mouth and using sonic waves to stimulate the feeling of oral sex.
They massage and suck the clitoris upwards at the same time for a totally mind-blowing sensation. It's made from soft silicone, is ergonomically designed to fit in the palm of your hand, doesn’t need lube to work sensitively and has eight different vibration modes to experiment with. The main difference between this toy and the Sona? It's perhaps a little more gentle."
Why GLAMOUR loves it: “Made from soft silicone with Womanizer's revolutionary Pleasure Air Technology built-in, this vibrator uses contactless massaging air vibrations to stimulate the nerve endings in your clitoris. There are four intensity levels, from featherlight through to more intense, and the shape means it fits ergonomically in the palm of your hand.”
Why GLAMOUR loves it: “Available in five different colours, the small-but-mighty Liberty 2 Pleasure Air Clit Sucker uses pleasure air technology to create an irresistible form of clitoral massage. It feels a little like someone is going down on you. There's a secure travel lock to keep your compact toy silent when it's in your bag or luggage, and the toy comes in a hygienic, protective travel case so you can take your pleasure anywhere. Perfect for travelling. There's eight intensity levels – from something gentle to a powerful buzz that'll send you straight to climax – and it's fully waterproof, so it can be used in the bath or shower. What's not to love?”
Why GLAMOUR loves it: “Available in black and pink, this powerful rabbit vibrator is one of Lovehoney's bestsellers. The USP is that the shaft rotates for incredible orgasms – in three differing speeds, no less. The bulbous head is perfectly shaped for internal stimulation of the g-spot, while the rabbit ears stimulate externally. It's 100% waterproof for use in the shower or bath. The only downside? It uses three AAA batteries rather than being rechargeable, so you'll need to make sure you have a selection to hand.”
Why GLAMOUR loves it: The Rose Vibrator of TikTok fame has experienced something of a glow up thanks to Lovehoney: now with a flexible five-inch wand for insertable g-spot stimulation. The rose bud features Lovehoney’s innovative Pleasure Air Technology to stimulate the clitoris, and has 6 speeds and four patterns of suction for you to explore. The toy charges using a magnetic USB charger, and at full charge, the toy has a run time of 55 minutes.
Why GLAMOUR loves it: In similar news, this rose vibrator comes with an attached love egg, which can be inserted for deep internal stimulation. As with the g-spot iteration, the rose bud features Lovehoney’s innovative Pleasure Air Technology to stimulate the clitoris, and has 6 speeds and four patterns of suction for you to experiment with.
Why GLAMOUR loves it: One of the most highly-regarded sex toys on the market according to GLAMOUR testers, the Womanizer Next 3D pleasure vibrator is the brand's quietest clitoral vibrator yet. Designed for discretion, and no distractions, it has an impressive 14 intensity levels for your to choose from. The head cups the clitoris to replicate the sensation of oral sex, and the waterproofing means it can be used anywhere.
Why GLAMOUR loves it: One of the best, affordable sex toys on Amazon, this So Divine vibrator uses powerful pulsations that gently suck and puff air over your clitoris. With 11 different setting to tease you to a powerful orgasm, it's perfect for solo play, foreplay or as an exciting addition to sex.
Why GLAMOUR loves it: Where do we start? The speed at which it delivers mind-blowing orgasms? The Autopilot mode, which takes you on a different journey through varying vibration modes and intensities every time. The four-hour run time? The fact that you can take it in the shower and bath with you, and it'll still work just as well? So. Much. To. Love.
Why GLAMOUR loves it: A simple, affordable and non-intimidating bullet vibrator, this is one of the best Amazon Prime Day sex toy deals under £10 if you're after something to throw in your weekend bag. It's perfect for beginners and has ten different settings to play with.
Why GLAMOUR loves it: Whisper quiet for quick and intense orgasms; this affordable vibrator uses pressure wave technology to stimulate the clitoris. It creates a sucking sensation when pressed against the body, and benefits from 11 vibration modes so that you never get bored.
Why GLAMOUR loves it: It's designed for hands-free pleasure and is one of the best sex toys for couples on the market. There's one flexible, internal arm that fits inside your unique body, and an ergonomic pleasure shaped arm that delivers on-target, external vibrations. It can be controlled by an app at long distances, and it's completely waterproof.
Why GLAMOUR loves it: The latest and most improved edition of the original Soraya Wave, the Lelo Soraya 2 is a dual vibrator with 12 different vibration patterns (and various intensity levels) designed to get you from A to B no matter your genital biology or internal/external pleasure preferences. Both arms don't need to be used simultaneously if it's your first time. Alternatively, using both arms together, with their ergonomic designs, will make this one of the best vibrators to eek you towards a dual orgasm.
Why GLAMOUR loves it: Expect two-in-one pressure wave stimulation and vibration with this affordable vibrator from Satisfyer. A world first, it boasts vibration rhythms and intensity settings, which can be controlled separately (for countless options and combinations). It's whisper quiet and recharges quickly via USB.
The number of sex toy stores is burgeoning.
What is Amazon Prime Day?
A great opportunity to take advantage of some serious discounts, the Amazon Prime Day sale is a discount event which sees reductions on prices across all Amazon categories — so you can expect a whole heap of fashion and beauty deals, as well as big markdowns on some best-selling home products and gift ideas.
New Prime Day deals will drop regularly throughout the event — as well as special extra-significant Lightning Deals and Spotlight Deals, which either last for a limited period time, or until an item is sold out. But take note: only Amazon Prime members are eligible to shop the savings, so sign up for a free 30-day trial now if you haven't already.
Today! Amazon Prime Day 2024 takes place from 12:01 AM on July 16th and runs through 'til midnight on July 17th.
For more from Glamour UK Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.