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Jewellery can do more than complete an outfit — it tells stories, acts as a talisman and makes statements. The best jewellery brands get that, and the list of designers and labels we've curated below reflect and appreciate this layered mindset.
Classic fine jewellery brands like Cartier, Bulgari and Chopard will always be around, but they’re not your only options — in fact, a few of the best affordable jewellery brands have also made it into this edit.
Shopping for jewels often starts with what you're in the market for and what your budget is. Smaller, everyday styles can be bought on impulse, but if you're really considering the materials and craftsmanship along with the overall aesthetic, this is a great place to start. We broke the list down by the following categories: demi-fine jewellery, fine jewellery, fashion jewellery, and lab-grown diamonds to help you find just what you're looking for. Here's what you need to know:
- Demi-fine jewellery: Think of this category as the jewellery equivalent of your wardrobe essentials: versatile, endlessly wearable, and well made. The pieces tend to be crafted from either 14-karat gold or 18-karat-gold-plated vermeil and are available at more attainable price points, typically £100 to £500. (You'll find plenty of great gift ideas here too).
- Fine jewellery: Getting engaged and looking for a ring? Celebrating a milestone? Just want to put your bonus to good use? Spend some time looking at the pieces of jewellery here — there's everything from statement charm necklaces to stunning gold rings with intricate diamond settings.
- Fashion jewellery: Also known as costume jewellery. This category can get a bad rep for being of poor quality, but the brands here are raising the bar with unique designs and offbeat material choices. The result? Colourful pieces that are a whole mood.
- Lab-grown diamonds: A lot of the brands on this list already have sustainability practices baked into their process — either by producing locally, ethically sourcing stones, or using recycled or reclaimed materials (or combination of all). A few are taking it a step further and focusing solely on lab-grown diamonds. Get to know them below.
From celebrity-loved gold hoops to high-quality diamond jewellery, there’s plenty of shine to go around — ahead, the best jewellery brands to shop.
1. Mejuri
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Mejuri is great for finding pieces that look more expensive than they are, which might be why celebs and their stylists love the brand so much – everyone from Selena Gomez to Hailey Bieber and Olivia Rodrigo has worn something from Mejuri. It's known for trendy yet minimalist jewellery that's fairly priced, with pieces crafted mostly from 14-karat solid gold, responsibly sourced diamonds (which you can get discounted during the Diamond Week sale), sterling silver and 18-karat-gold vermeil. Its organic pearl hoops huggies are a GLAMOUR-reader favourite, but you can also find more interesting designs, like ear cuffs and styles for helix or cartilage piercings.
“I don't think there's a single thing from Mejuri that hasn't been on my wishlist at some point. The brand can truly do no wrong. I particularly love their diamond pieces though – I mean, duh – as they never feel too inaccessible.” – Georgia Trodd, GLAMOUR UK Senior Commerce Writer.
- Price range: £35 - £6,600.
- Category: Demi-fine - fine.
2. Missoma
The pioneers of demi-fine jewellery, Missoma's self-proclaimed purpose is to inspire confidence and champion self-expression. Every piece the brand creates is handcrafted, responsibly sourced, and designed in-house at our studios in Notting Hill, London. Like all of the other celebs that adore it, Missoma is one of our favourite brands because it makes an outfit – it doesn't just finish one.
- Price range: £35 - £6,500.
- Category: Demi-fine - fine.
3. Astrid & Miyu
Astrid & Miyu was founded in 2012 by Connie Nam who was inspired by her mother and travelling. She'd always find quirky and fun pieces for herself on her trips but struggled to find gifts for friends, so saw an opportunity to create an entire brand for this very reason. You can find semi-precious materials for more affordable prices at A&M, and everything wears extremely, well so if you're looking for tarnish free jewellery then you'll find it here.
- Price range: £35 - £410.
- Category: Fashion - demi-fine.
4. Monica Vinader
The name Monica Vinader might make you think of the royals, as both Kate Middleton (who's worn the Siren Wire earrings, above) and Meghan Markle (a fan of the bracelets) have been seen wearing its pieces. But there’s a lot more to Monica Vinader than being a palace favourite: In 2020 the brand made a turn toward sustainability and began prioritising materials like recycled sterling silver and recycled gold vermeil — as well as sustainably sourced diamonds, gemstones, and pearls. Some designs also have a “product passport,” allowing you to trace the origins of the piece. There are also several Monica Vinader piercing studios if you happen to find yourself in need of a new spot for sparkles.
“Chances are if I'm wearing ‘everyday’ jewellery, it's from Monica Vinader. As well as offering more elevated pieces, MV does the basics incredibly well. So well, in fact, that I've got almost all of my friends hooked too. You have been warned! Keep an eye out for their iconic sale periods, too, as you can often pick up bestsellers for up to 50% off.” – Georgia Trodd, GLAMOUR UK Senior Commerce Writer.
- Price range: £24 - £3495.
- Category: Demi-fine - fine.
Save when you shop for the best jewellery brands with these Monica Vinader discount codes at the checkout.
5. Edge of Ember
Lynette Ong began Edge of Ember around the time she moved from her native Singapore to London. The brand's initials collection is what propelled it into success, and continues to drive it today, but collaboration designs (like the one with Victoria Magrath for example) are another thing people can't get enough of. Edge of Ember only partners up with producers that share their values, too. That means certified members of the Responsible Jewellery Council, who pay at least living wages, are committed to reducing their carbon footprint and working proactively towards a more sustainable future.
- Price range: £45 - £1,950.
- Category: Demi-fine.
6. Abbott Lyon
Jezz and Asha founded Abbott Lyon with a vision for quality jewellery and accessories at affordable price points, and since 2015 that's exactly what they've delivered. You'll find everything from designer-inspired pieces to trend-led gifts. It's no wonder all the celebrities love them.
- Price range: £15 - £149.
- Category: Fashion.
7. Daisy Jewellery
Daisy Jewellery's journey began in 2009, with co-founder Ruth Bewsey creating high quality jewellery designed to be worn everyday. Effortless style runs through the core of the brand and their timeless-not-trend approach allows them to create things that are missing from your jewellery box. From the Estee Lalonde collection to the hundreds of other bestsellers, Daisy Jewellery's pieces are a mainstay in our treasure troves – the gold plating helps keep everything looking brand new.
- Price range: £19 - £537.
- Category: Fashion - demi-fine.
Save when you shop for the best jewellery brands with these Daisy Jewellery discount codes at the checkout.
8. D. Louise
Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The brand is named after Olivia's mother Deborah Louise, who Olivia sadly lost to cancer in 2017. Olivia's pursuit began when she identified a glaring gap in the jewellery market – the need for everyday pieces that wouldn't fade after a few wears. With this, every piece comes with a lifetime guarantee against colour fading. The dream!
“I’ve followed Olivia on Instagram from the early days, and love her story. When her mum unfortunately passed a few years back, she felt life was too short to not be truly passionate about the everyday and has been designing chic-yet-affordable everyday jewellery ever since. A sure-fit hit for gold jewellery lovers, everything on the site is tarnish-free and super timeless – I live in their tennis bracelets, hoop earrings and chain bracelets during the summer.” – Sophie Cockett, GLAMOUR UK Senior Commerce Editor Europe.
- Price range: £20 - £125.
- Category: Fashion.
9. Lily & Roo
Lily & Roo's classic yet contemporary aesthetic and modern luxury approach to jewellery design is second to none. It was founded in 2018 but has already made a huge name for itself. We love the brand because pieces are often handcrafted in their London studio in Hatton Garden, with particular attention paid to the traditional craftsmanship techniques of jewellery design.
- Price range: £25 - £490.
- Category: Fashion - demi-fine.
10. Amazon
From the jewels you'll find at Amazon Essentials to the viral styles sold via Amazon jewellery brands like Pavoi, don't overlook it. TikTok stars and influencers agree, you'll often pick up designs that look way more expensive than they actually are or that are retailing for less than they do on other sites.
“Pavoi is one of my go-to designers for special pieces that won't break the bank, while Amazon Essentials is perfect for exactly that: the essentials.” – Georgia Trodd, GLAMOUR UK Senior Commerce Writer.
- Price range: £9.62 - £805.
- Category: Fashion - demi-fine.
Save when you shop for the best jewellery brands with these Amazon discount codes at the checkout.
11. Carrie Elizabeth
Having spent 10 years working as a fashion and jewellery buyer for one of the UK's leading retailers, founder Carrie Elizabeth Dennahy realised there were many brands she absolutely adored but simply couldn't afford. So came about her namesake label, Carrie Elizabeth, which targets the mid market while bridging the gap between fashion and demi-fine jewellery. You'll find lots of things are crafted in 14k gold vermeil, sterling silver and even solid gold, which a sprinkling of diamonds and semi-precious stones too.
“I wear the Diamond Star Set Engravable Heart Locket almost every day, including in the shower, and people always complement me on it. It hasn't faded or tarnished whatsoever, and I've owned it for nearly four years…I hope it's something I get to pass down to my daughters one day.” – Georgia Trodd, GLAMOUR UK Senior Commerce Writer.
- Price range: £50 - £325.
- Category: Fashion - demi-fine.
12. Tiffany & Co.
Charles Lewis Tiffany, the man who started it all, is the reason why Tiffany & Co. has been running for over 185 years. From awe-inspiring gemstones like the Tiffany Diamond to the first Blue Book and Blue Box, he's the cause of it all, and today, his legacy is a label that is world renowned. Coveted by royals, A-listers and everyone with their finger on the fashion pulse, Tiffany & Co is a timeless brand that's adored by everyone. Not just us.
- Price range: £190 - POA.
- Category: Fine.
13. Pandora
Pandora is the world’s largest jewellery brand. No, that isn't an exaggeration. Its jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores. The headquarters are in Copenhagen, but the brand employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand using mainly recycled silver and gold. We love the label for many reasons, but the biggest one has got to be that its committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030.
- Price range: £225 - £2,990 (for lab grown diamonds).
- Category: Fashion - lab grown diamonds.
Save when you shop for the best jewellery brands with these Pandora discount codes at the checkout.
14. Martha Calvo
Miami-based Martha Calvo launched her namesake jewellery label in 2006, incorporating multicoloured crystal and enamel beads, freshwater pearls, and vibrant hand-painted prints into her designs. Think: Jewellery that's an instant serotonin boost for your wardrobe.
- Price range: £105 - £245.
- Category: Fashion.
Save when you shop for the best jewellery brands with these Liberty discount codes at the checkout.
15. Van Cleef & Arpels
Van Cleef & Arpels is world-renowned for its fine jewellery, with each item carrying a sense of timeless beauty. The Maison was founded in 1906 by Alfred Van Cleef and his father-in-law in Paris, so it's not surprising that historic techniques and designs remain core to the brand – read: through collections like Alhambra. Van Cleef & Arpels is not a new brand despite what the sudden surge in influencer backing would have you believe – it has actually been around for over 100 years and is every bit as captivating now as it was then. To own a piece is a worthy investment, one that could become an heirloom.
- Price range: £750 - £61,000.
- Category: Fine.
16. Completedworks
Founded by Anna Jewsbury, this London-based studio uses responsibly sourced materials to create tiny wearable works of art, alongside a collection of sinuous homewares and ceramic vessels. Crystals and pearls are re-imagined in undulating, pinched and crumpled shapes at Completedworks – which we just cannot get enough of.
- Price range: £125 - £815.
- Category: Fashion - demi-fine.
17. Crystal Haze
Since 2017, this Oslo-based brand has been making jewellery out of 18-karat-gold-plated brass, cubic zirconia, and resin that pops under simple basics (think: your favourite white shirt). We're especially big fans of its rainbow tennis necklaces and wide range of juicy necklace and earring charms.
“If I’m wanting to jazz-up my tank top or t-shirt, Crystal Haze is my go-to. Their Y2K-inspired, mood-boosting pieces are so colourful – their Candy Floss necklaces and Charming Heart necklaces are next on my wishlist.” – Sophie Cockett, GLAMOUR UK Senior Commerce Editor Europe.
- Price range: £50 - £153.
- Category: Fashion.
18. Joma Jewellery
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Co-founded and creatively directed by Katie Loxton, Joma Jewellery believes that everyone should be able to build a collection of beautiful jewels, because unlike anything else, jewellery has the magical power to hold and represent life’s biggest, happiest, saddest, and littlest memories. It's a brand you can lean on to commemorate every celebration – think: birthdays, anniversary's, new jobs, house moves, graduations…you name it. They're affordable, too.
“Joma Jewellery is my go-to when I'm in need of a quick gift for a loved one because I genuinely rate the brand myself, too. I wear their ‘A Little’ bracelets all the time, and while they do start to tarnish if you forget to take them off in the shower, you really can't fault them for the price.” – Georgia Trodd, GLAMOUR UK Senior Commerce Writer.
- Price range: £44.99 - £14.99.
- Category: Fashion.
19. Sydney Evan
Rosanne Karmes founded her dainty-with-a-twist-jewellery brand in 2001 and named it after her two children, Sydney and Evan, and her father, Sy. We love everything including the brand's beaded bracelets, signet rings, and necklaces with playful charms and diamond scripts imbued with meaning.
- Price range: £215 - £21,715.
- Category: Fine.
Save when you shop for the best jewellery brands with these Net-A-Porter discount codes at the checkout.
20. Spinelli Kilcollin
Spinelli Kilcollin's pieces are all responsibly designed and handmade by local artisans in downtown Los Angeles. The brand is renowned, and adored, for distinct, interconnected rings in a variety of metal and stone combinations. We're currently saving up for one!
- Price range: £640 - £27,900.
- Category: Fine.
21. Mason & Books
After designing luxury accessories for 15 years, native New Yorker Jamie Books launched her own line in 2021; the name Mason & Books comes from her children’s middle name and initials. Each piece is dreamed up and handmade by master jewellers in NYC. The Love Bug charms — which are inspired by Egyptian scarabs — are a particular favourite, with their unique colour combinations and talismanic quality.
- Price range: £310 - £11,695.
- Category: Fine.
22. Jade Trau
An industry veteran with decades of experience working with diamonds, Jade Trau imbues her designs with a fresh perspective while still honouring the characteristics and story of each stone. Ethically sourced diamonds set in 18-karat gold and platinum feel exceptionally cool and wearable for every day, and everything is handmade in NYC.
- Price range: £920 - £10,085.
- Category: Fine.
23. Soru Jewellery
In Sicily, Soru means sister – which is fitting given that the two founders behind this jewellery brand are sisters and half-Sicilian. Since 2013, Francesca and Marianna have been designing the brand's unique pieces together in the heart of England from high-quality materials for attainable prices. You'll find everything from fashion jewellery to fine accessories like the two styles above.
- Price range: £20-£3,600.
- Category: Fashion - fine.
24. Matilde Jewellery
Free from the environmentally and socially-harmful effects of the traditional jewellery industry, MATILDE is made to pass from generation to generation with the promise of timeless elegance and eternal values. Uncompromising on quality, each of the brand's stunning pieces is constructed using only the finest recycled 14ct gold and lab grown diamonds.
- Price range: £105 - £5,265.
- Category: Lab grown diamonds.
25. Anisa Sojka
With a Bachelor's in Business & Economics, a Master's in Strategic Fashion Marketing and experience working with e-commerce in the fashion industry, a jewellery brand was always on Anisa's mood board.
“Anisa's passion for accessories is shown through each piece and in every detail from her namesake brand, but I'm a particular fan of the new in chunky earrings that I can't stop seeing on influencers everywhere. I may or may not be wearing mine right now.” – Georgia Trodd, GLAMOUR UK Senior Commerce Writer.
- Price range: £24 - £279.
- Category: Fashion.
26. Shyla
Set up and based in London by Alice Blofeld, the women-led team at Shyla aim to make clean, minimalist and contemporary designs which allow each item to flow from day through to evening. Each piece is uniquely handmade made and all of the stones are natural and our metals are ethically sourced or recycled. The brand also works with several small charities educating some of the poorest women in India, teaching them a craft they can learn to support and sustain their families.
- Price range: £60 - £78.
- Category: Fashion.
27. Memara
Memara is a contemporary British jewellery brand that promises to elevate your everyday. Dreamt up on a bicycle ride through Rajasthan by founder Abby Kaye, the label was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces. The eclectic collection draws inspiration from founder Abby's past experiences and travels through India, as well as her childhood in London and love of nature. From mesmeric turning rings ideal for restless hands, to delicate necklaces embellished with semi-precious gemstones, pieces are made to be treasured forever and lent with love.
“I’ve long been a gold jewellery girl, but since becoming inspired by my silver jewellery-loving colleagues as we edge into summer, I wanted to add a bit of diversity to my collection. I stumbled across Memara’s Wave Hoops in silver (then wore them every day of my holiday) – and have since become obsessed with everything else on site. Their pieces elevate everyday office get-ups with ease. I love them.” – Sophie Cockett, GLAMOUR UK Senior Commerce Editor Europe.
- Price range: £24 - £285.
- Category: Fashion - demi-fine.
For more from GLAMOUR UK's Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd. This story was originally published on GLAMOUR US but has been adapted.