All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Learn how we test.
Makeup hack this, makeup hack that, we're all a bit makeup-hacked-out. But trust us on this one because it's about to streamline your whole beauty routine and Kylie Jenner has co-signed.
TikTok is really the hub of trends and innovations. Everyday we get put on a new makeup, skin or hair hack that will make our lives just that bit easier, or make beauty more fun than it already is. A few months back, NYC MUA and TikTok user @EhlieLuna had her very own viral beauty moment that was being dubbed by users all over social media as the greatest makeup hack ever.
X content
This content can also be viewed on the site it originates from.
Circle back to now and we're seeing every person and their dog get put on, including Kylie Jenner herself. I mean we're not re-inventing the wheel here, but we forget the power that one-product-beauty-routines can have. The true bonus is, you don't need to be a bona fide makeup artist nor have to pay an arm and leg for it.
The hack is simple and it involves one product that does it all. We all love a multi-tasker and this Sephora Collection Cream Lip Stain Matte Liquid Lipstick is what @EhlieLuna recommends for the most efficient yet effortless and quickest full makeup look. With its incredible versatility and affordable price, retailing at just £12.99 (currently on sale for £11, so don't walk, run), it's really no wonder this TikTok trend has captivated makeup nerds all over the globe.
TikTok content
This content can also be viewed on the site it originates from.
Ehlie captions the video as: “Multiuse makeup, lip, cheek and eye. I work with Sephora but this is not at all a required or expected post. I just genuinely LOVE their cream lip stains.”
The hack is simple. You grab the lip stain, you apply it around your eyes and blend it with a brush for that smokey eye finish. Then you follow it up by applying a line under each of you cheekbones or at the hollows of your cheeks and blending it in quickly after, for contouring.
Lastly, apply it over your lips, so it serves the purpose it was intended to all along – to lip stain. Considering this particular product is only a lip stain the colour deposit is very impressive and users everywhere have praised how the formula sits nicely all over the skin without feeling sticky or looking muddy.
The video has now amassed almost 800 thousdand views on TikTok and counting while on Twitter it's at 1.7Million views. Everyone wants in. The shade that Ehlie uses ‘Pretty Auburn’ has now sold out, however, there are other brown shades still available.
Users on Twitter ‘X’, and TikTok have also suggested doing this hack using other fun colours like ‘Flaming Flamingo’ for that epic Barbie core power pink look – instead of using it as contour, apply it at the apples of the cheeks and drag it up to the temples of the face for a blusher finish – or perhaps a more subtle ‘Sweet Raspberry’ which is a pretty mauve-like pink that could work for a flushed but still natural look, specially if you have fair skin.
Instagram content
This content can also be viewed on the site it originates from.
In true Kris ‘Marketing genius’ Jenner's daughter form, Kylie Jenner tapped into the one-product-for-everything makeup hack too, but instead, she used her own Kylie Cosmetics Power Plush Liquid Concealer, £16 which has recently dropped in British waters.
The mother-of-two used a dark shade to contour her forehead, nose, cheeks and even eye sockets, for a bronzed coco carved look. The lighter shade was placed in the parts of her face she wanted to highlight instead.
TikTok you've done it again and now we're hooked.
For more from Glamour UK Beauty Writer Shei Mamona, follow her on Instagram @sheimamona