House of the Dragon – Season 2 (HBO)

[Victor Joined: Jun 18th, 2020 Topics: 43 Posts: 16468 View Predictions]

#1205855883

Premieres next Sunday on HBO

Trailer:

It's all about the 3x Best Drama Series winner Succession!

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[wolfali Joined: Apr 8th, 2023 Topics: 262 Posts: 45701 View Predictions]

#1205855892

Team Green!

TV FYC: Juno Temple ("Fargo"), Tony Shalhoub ("Mr. Monk's Last Case"), Rashida Jones ("Silo"), The Curse, Expats, The Gilded Age and Slow Horses in all categories.

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[Paul Mua'Sweep Joined: Feb 19th, 2020 Topics: 0 Posts: 3259 View Predictions]

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This is getting Barbie level promo push from HBO – banners hanging on the Brooklyn Bridge. Banners hanging on the Empire State Building. Banners hanging on the Sugarloaf Mountain gondola.

But as Cat’s Abbs pointed out in early 2025 prediction,the promo is still targetting male audience which is already captured, and despite promo effort buzz outside of WB/HBO/Westerosies sphere doesn’t match the effort.

I’m hoping for the best. Love the cast, currently the sexiest one on TV. They really promote the heck out of it and deserve to have big careers outside of the show.

"The spice must sweep." - Paul Mua'Sweep

#DUNCSweep2025

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[kat_ebbs Joined: Jun 10th, 2021 Topics: 35 Posts: 13130 View Predictions]

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Paul Mua'Sweep wrote:

This is getting Barbie level promo push from HBO – banners hanging on the Brooklyn Bridge. Banners hanging on the Empire State Building. Banners hanging on the Sugarloaf Mountain gondola.

As someone who has queried it, they have significantly stepped up overall promo this week (like, a lot, more than I expected) but  is still quite targeted to what I’d perceive as a captured audience. There’s nothing wrong with that honestly I’m just curious about it as from a marketing lens it feels a bit strategic and kind of out of line with Season 1.

 

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[babypook Joined: Nov 4th, 2010 Topics: 44 Posts: 7765 View Predictions]

#1205857597

The premiere can’t come soon enough.
Keep the writing levels up, keep George happy, give me plenty of dragons and the cast will do the rest.

The Sunne in Splendour.
I prefer my roses white

"I want you to know, I will love you as long as I breathe"
Paul Atreides

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[syrax Joined: Aug 19th, 2022 Topics: 1 Posts: 64 View Predictions]

#1205857624

Tom and Ewan had some nice photoshoot for Esquire, Matt for Variety…. Wish Emma or Olivia had something for Elle, Harper´s Bazar or even Vogue 👀

The EW cover was nice, but I want mooore 😭

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[Batmanforever Joined: Apr 12th, 2023 Topics: 0 Posts: 584 View Predictions]

#1205857647

Team Red!

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[kat_ebbs Joined: Jun 10th, 2021 Topics: 35 Posts: 13130 View Predictions]

#1205857661

syrax wrote:

Tom and Ewan had some nice photoshoot for Esquire, Matt for Variety…. Wish Emma or Olivia had something for Elle, Harper´s Bazar or even Vogue 👀 The EW cover was nice, but I want mooore 😭

Yeah, I don’t really get why publicity hasn’t been pushing for  this. I get them not necessarily having the draw for covers but features/editorials would be nice.

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[Paul Mua'Sweep Joined: Feb 19th, 2020 Topics: 0 Posts: 3259 View Predictions]

#1205857663

kat_ebbs wrote:

As someone who has queried it, they have significantly stepped up overall promo this week (like, a lot, more than I expected) but is still quite targeted to what I’d perceive as a captured audience. There’s nothing wrong with that honestly I’m just curious about it as from a marketing lens it feels a bit strategic and kind of out of line with Season 1.

You opened my eyes to the promo targetting/catering to captured audience so I started to pay attention.

I did notice that the cast teases a lot of stuff that interesst women (ships such as rhaenicent, daemyra, alicole, everyone is rocking high couture, men are sexy and flirty with reporters and each other) but that is most likely a by product of charming cast with great chemistry that knows what to say to enage fans rather than strategic attempt on HBO part to re-capture the lost demo.

syrax wrote:

Tom and Ewan had some nice photoshoot for Esquire, Matt for Variety…. Wish Emma or Olivia had something for Elle, Harper´s Bazar or even Vogue The EW cover was nice, but I want mooore

Emma’s busy with the play, that’s why they are mostly absent from the promo trail. But yes, I’ve seen girl accoutns gushing over all that but like Kat Ebbs explained in anothe post they aren’t relevant pop culture sites and accounts.

Nevertheless, may be just anecdotal evidence but I see more promo and chatter for this than the Boys (dropping in 2 days). Last thing I’ve seen everyone talk about was Kripke’s “how dare you love Homelander aka the best character played by the best actor who we made so iconic that he is the show, and without him you get disposable interchangeable crap like Gen V and Power (can anyone even notice the difference bewteen them save that one had Homelander as a guest in the finale)?”

"The spice must sweep." - Paul Mua'Sweep

#DUNCSweep2025

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[Couverture Joined: Jun 16th, 2019 Topics: 1 Posts: 2526 View Predictions]

#1205857678

Paul Mua'Sweep wrote:

Nevertheless, may be just anecdotal evidence but I see more promo and chatter for this than the Boys (dropping in 2 days).

True from my experience and online data as well. The show’s online engagement has been high so far per this. Near the top for all of June when The Boys just managed to crack the top 10. IMDb has also been seeing a bigger peak for GoT on there (#6) since forever I feel alongside HOTD being high again. Things have certainly ramped up now.

A Negroni. Sbagliato. With Prosecco in it.

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[Victor Joined: Jun 18th, 2020 Topics: 43 Posts: 16468 View Predictions]

#1205857693

Yeah HBO really stepped up this week, I’m seeing this show everywhere again.

It's all about the 3x Best Drama Series winner Succession!

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[kat_ebbs Joined: Jun 10th, 2021 Topics: 35 Posts: 13130 View Predictions]

#1205857695

Paul Mua'Sweep wrote:

Nevertheless, may be just anecdotal evidence but I see more promo and chatter for this than the Boys (dropping in 2 days).

oh 100%

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[kat_ebbs Joined: Jun 10th, 2021 Topics: 35 Posts: 13130 View Predictions]

#1205857703

Couverture wrote:

True from my experience and online data as well. The show’s online engagement has been high so far per this. Near the top for all of June when The Boys just managed to crack the top 10. IMDb has also been seeing a bigger peak for GoT on there (#6) since forever I feel alongside HOTD being high again. Things have certainly ramped up now.

Can someone in the US cross reference for me that neither HoTD or GoT are in the Top 10 on Max yet in the US? that’s one of the things that’s making me feel like the launch might be a bit soft.

https://flixpatrol.com/top10/hbo/united-states/

 

 

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[Victor Joined: Jun 18th, 2020 Topics: 43 Posts: 16468 View Predictions]

#1205857795

PARENT

Emma D’Arcy at the UK premiere of ‘HOUSE OF THE DRAGON’ season 2 https://t.co/DiD0E6MUUW

— Film Updates (@FilmUpdates) June 10, 2024

It's all about the 3x Best Drama Series winner Succession!

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[Paul Mua'Sweep Joined: Feb 19th, 2020 Topics: 0 Posts: 3259 View Predictions]

#1205857820

HOTD lit Empire State Building green.

 

Sparkling in green tonight and declaring our allegiance to #TeamGreen @houseofdragon @streamonmax#RaiseYourBanners #HOTD #HouseOfTheDragon

Text CONNECT to 274-16 to get alerts on our Lights!

Watch tonight's lighting here: https://t.co/O9J9aS1frk pic.twitter.com/xdXd6cjwJ9

— Empire State Building (@EmpireStateBldg) June 10, 2024

 

"The spice must sweep." - Paul Mua'Sweep

#DUNCSweep2025

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