Noah Johnson

A new ’do is never the answer to your style woes, GQ’s Noah Johnson writes.

After decades of dominating the sneaker game, the Swoosh’s top-dog status suddenly feels vulnerable. GQ’s Noah Johnson examines how that happened.

From skaters sitting front row at the shows to a skate bowl installed beneath the Sacré Coeur, skateboarding was all over the French capital last week—and the legendary photographer Atiba Jefferson was there to capture it all for GQ.

It’s been a cultish brand for years, but now Our Legacy is finding success that its founders never imagined—and facing a slew of new challenges.

Geoffrey B. Small has spent more than two decades in Italy obsessively designing “extreme handmade” clothing that pushes luxury fashion into another dimension.

In the mid-aughts, Justin R. Saunders pioneered the internet mood board: an endless scroll of aspirational images that helped define (and democratize) cool for an entire generation. And then he set about turning his discerning eye into a very 21st-century sort of clothing brand.

With Pharrell Williams freshly enthroned at Louis Vuitton, a grand new convergence between fashion and pop culture is underway. GQ followed along for the audacious opening of Pharrell’s reign—and learned more about the ambitious revolution he’s planning to mount.

Inside the runway spectacle that brought the world's biggest stars to Paris. 

You’ve probably never heard of Peter Davison, but if you’ve ever been to a yoga studio or spa, you’ve almost certainly heard his music. His staggering body of work traces the history of New Age—and reveals why it has once again become the soundtrack to our lives.

His peers are long gone. His craft is a vanishing art. But high fashion’s master tailor is still making clothes for the ages.

For decades, Camber's Barry Schwartz has devoted his life to making the highest-quality sweatshirts on the planet. Along the way he’s endured fire and flood, heavyweight competition and the hollowing out of the American textile industry. Now the fashion world has taken notice, and demand is skyrocketing.

Where organic materials and handmade elegance rule.

Devon Turnbull’s custom-built speakers can be heard in Supreme stores, at New York’s hottest new hotel, and in Mark Ronson’s house. But Turnbull is not chasing clout or decibels with his hi-fi audio gear—he’s offering an entirely different approach to the listening experience.

The designer discusses the power of honest clothes and the peril of “tech startup” spaces.

Since the late-'90s heyday of street-art syndicate IRAK, some members became famous. Some died. And one endured years of struggle to finally get the acclaim he deserved.

How a fun-loving English skate company won over Ralph Lauren, Ronaldo, and Wimbledon.

We rode along with the 4S Designs founder as he got his dream label off the ground, and dealt with just about everything the world could throw at him.

One GQ editor's case for getting to know the people who make your favorite clothes.

One man's case for tough, crunchy clothes that don't coddle you.

She's an artist, architect, and future Olympian in the United States' first-ever skate team. Here's how the stylish 33-year-old polymath puts it all together while keeping it low-key.

...that you can still wear right now.

..and whose ideas could save the world from fashion. 

What does a designer who makes things by hand do during a pandemic? Leaving deliveries at the door, to start.