The Kanye West show is in full swing (and full view).
A day after his unusual debut political rally in South Carolina, in which he appeared wearing a military-style jacket with “2020” shaved into the back of his head, indulged in an hourlong stream-of-consciousness session and, at one stage, broke down in tears, West is turning his attention to social media.
Late Monday, West appeared to be having a very public meltdown on Twitter.
It appeared to kick off with a single post, without comment, of Michael Jackson’s music video for “Black or White.”
From that point forward, West fired away, with family members including Kim Kardashian and Kris Jenner among the targets.
“I put my life on my God that Norths mom would never photograph her doing playboy and that’s on God I’m at the ranch … come and get me,” he writes.
In another, “I love my wife My family must live next to me It’s not up to E or NBC anymore.”
From out of left field, he tweeted “NBC locked up Bill Cosby.” As a result, the disgraced comedian’s name began trending on Twitter.
In another, Ye referenced the Oscar-winning thriller Get Out when he claimed his wife had a doctor ready and en route to Wyoming to “lock me up.”
“Kim was trying to fly to Wyoming with a doctor to lock me up like on the movie Get Out because I cried about saving my daughters life yesterday,” he tweeted.
He continued, “Everybody knows the movie get out is about me.”
There are no positive connections to find between being locked up and Jordan Peele’s Get Out, a film in which (spoiler alert) some quietly creepy mental health practitioners use dark methods on their guests.
Several messages have since been deleted, and more had been pulled by early Tuesday morning. The “Pray for Ye” hashtag was trending late in the evening as fans and onlookers piled on with shock and concern for his health.
In the small hours, West appeared to tire and changed directions. “Ima focus on the music now,” he wrote, at which stage most of his earlier tweets had been scrubbed.
And then, an announcement: “DONDA coming this Friday,” a seeming reference to his previously announced upcoming album.
DONDA coming this Friday pic.twitter.com/HGibF3PHYf
— ye (@kanyewest) July 21, 2020
West’s troubling Twitter frenzy comes on the heels of multiple published reports which stated that West didn’t file the requisite paperwork to have his name appear on South Carolina’s presidential ballot.
This story first appeared on Billboard.com.