advertising
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
FreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize premium video ad inventory, has unveiled the launch of new tools for programmatic ad transactions for live streaming events, including the upcoming 2024 Olympic Games in Paris. The news of the expanded capabilities comes during the Cannes Lions 2024 event that brings ad […]
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Ben Affleck’s Dunkin’ Ad Riffs Off Sad Grammys Meme
Ben Affleck’s brand ambassadorship for Dunkin’ leveled up during Sunday’s 2024 Grammys with the debut of the star’s latest spot for the coffee and donut shop chain launching an apparent campaign in which the actor follows in his wife’s footsteps to become a pop star. The ad, which also features social media star Charli D’Amelio, comes […]
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Fox Corp. Ad Sales Shake-Up: Jeff Collins to Lead, Marianne Gambelli to Retire
Fox Corp. is making big changes in its advertising C-suite. The company says that its head of ad sales, Marianne Gambelli, will retire, with Jeff Collins tapped as her successor. Collins is currently the head of ad sales for Fox News, but with the promotion will now add oversight of all of the Fox divisions, […]
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NBCUniversal Rolls Out AI-Driven Advertising Tool One Platform Total Audience
Artificial intelligence is coming for TV advertising. NBCUniversal on Monday used CES to unveil the latest update to its One Platform ad platform, called One Platform Total Audience. And yes, it has AI. Mark Marshall, NBCUniversal’s advertising sales chairman, tells The Hollywood Reporter that the company is serious about incorporating machine learning into its ad […]
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‘Mean Girls’ Cast Reunites for Walmart Black Friday Ad Campaign
The “It” girls of North Shore High School are back — except this time, they are suburban parents pitching Walmart deals. And no, “fetch” is still not a thing. The retail giant has recruited much of the original cast of the 2004 comedy classic Mean Girls — including stars Lindsay Lohan, Amanda Seyfried, Lacey Chabert, Daniel […]
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Disney Advertising Chief Rita Ferro Adds Global Oversight as Disney+ Ad Business Expands (Exclusive)
With The Walt Disney Co. set to significantly expand its streaming advertising business, Rita Ferro is expanding her purview at the entertainment giant. Ferro is being elevated to president of global advertising for Disney, giving her direct oversight of the company’s global advertising footprint. The expanded role comes as Disney is set to launch advertising […]
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Amazon Advertising Revenue Soars to $12B in Q3 Earnings Beat
Amazon smashed Wall Street expectations in its Q3 earnings report, delivering $143.1 billion in total revenue, and net income of $9.9 billion. But of particular note to the entertainment industry, Amazon says that its advertising business continues to be a major revenue driver, topping $12 billion in the quarter, up 26% from a year ago. […]
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Apple TV+ Raises Price to $9.99 Per Month
Apple is hiking the price of Apple TV+ significantly, raising the monthly subscription fee to $9.99 per month from its current $6.99 per month price point. The cost of an annual plan is going from $69 to $99. “We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, […]
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U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis”
U.S. advertising revenue, excluding political ads, will grow 5 percent in 2023 and 4.3 percent in 2024, but national TV may be facing a moment that some see as an “existential crisis,” Brian Wieser, principal at Wall Street insights provider Madison and Wall, said in a new forecast on Wednesday. When including political ads, total […]
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Netflix’s ‘Wednesday,’ HBO’s ‘The Last Of Us’ on YouTube’s List of Top 10 Ads for 2023
What makes for a successful commercial on YouTube? It helps to be a streaming service. On Monday, the Google-owned video platform released its 2023 Ads Leaderboard, which highlights the top 10 ads that have streamed on the platform in the last 12 months. And just like last year’s list, it helps to have some star […]
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TelevisaUnivision Projects Confidence in Upfront Push
In a break from the norm of this year’s upfronts week, TelevisaUnivision’s presentation Tuesday morning at Pier 36 in the Lower East Side of Manhattan had no picketing writers outside; no protesters; and no dramatic executive or talent departures. It was perhaps the only upfront of the week to be business as usual, with the […]
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NBCUniversal Ad Sales Chief Linda Yaccarino Reportedly In Talks to be Twitter’s Next CEO
The next CEO of Twitter is likely to be a familiar face for advertisers. NBCUniversal’s head of advertising sales, Linda Yaccarino, is in talks for the CEO role at the social media company, which is now owned by Elon Musk, The Wall Street Journal reports. Yaccarino is currently slated to be on stage at NBCU’s […]
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