How can you use personalization to create a deeper audience connection?

The goal of personalization is to evoke empathy, which is a central fiber of all human connection. Data allows us to monitor that connection so we can better understand it and harness its power for the greater good.

Personalization used to be a nice-to-have but now it's a need-to-have especially for online experiences. Younger generations are growing up with a total expectation of personalization--Netflix, Amazon, TikTok, etc. It's just the standard now. However, it's also a benefit of delivering a great user experience when done well and can provide valuable insight into your audience and broader trends.

Using personalization to create a deeper audience connection offers several compelling benefits for brands: 1. Increased Engagement: When individuals see content that is tailored to their interests, they are more likely to engage and interact. 2. Enhanced Customer Loyalty: When customers feel a brand understands them, they are more likely to remain loyal and choose that brand over competitors. 3. Higher Conversion Rates: When users see products or services that align with their preferences, they are more likely to make a purchase. 4. Competitive Advantage: Offering a more tailored and personalized experience can be a key differentiator that attracts and retains customers.

Two simple reasons why this matters: a) It makes it easy to relate b) Faster conversion rate Keep it simple my friend! - that itself is huge Cheers...✌️ Sija :)

Personalization is super important these days. It's all about giving people a unique experience that feels like it's just for them. Think about it: when stuff is tailored to what you like, you're way more into it, right? It's not just nicer for users; it's great for businesses too. Happy, engaged customers stick around longer and are more into what you're offering. So yeah, personalization is a big deal – it keeps everyone happy and coming back for more.

- Use a CRM system and have employees/contractors who are good at keeping it updated and making sure you have information like birthdays, social media handles, etc. - Paid surveys. Compensate customers with Amazon gift cards or coupons for their next purchase. - Good ol' Google Analytics.

It's pretty straightforward. First up, ask your users for their preferences – like a quick survey or something. Then, track how they interact with your site or app, what they click on, what they buy, and that kind of stuff. Don’t forget to check out their social media for insights. Just remember, always be clear about what you're doing and respect their privacy. Done right, it’s a win-win for you and your users.

Offer your target audience an assessment and give them personalized feedback afterward. As such, you're killing two birds with one stone: - collecting valuable data - providing personalized feedback Let me give you an example. Imagine you're a digital marketing consultant. Create a digital maturity assessment that businesses can fill out to learn about their online presence. Based on the answers, you can provide them with tips and tricks to improve their digital performance. And in the meantime, you've gathered information about the pain points of your target audience. If your assessment reaches a lot of people, you can even create benchmarks. This enables you to establish yourself as a thought leader in your field of expertise.

I will take LinkedIn as an example. Let's say you are outreaching potential leads through Dm. The first thing you have to do is engage and leave personalized comments on their posts. That's how you get their attention and once connected you can engage with them as to what you like about their profile. This way you make your conversation more personalized and humane rather than sounding like a 'sleazy salesman'. Then you pitch your services as a freelancer through suggestions for their profile or niche. Know that value addition should always be the goal.

ask good questions get good answers i guess. linkedin wants a minimum of 140 characters before i can add this submission so i guess here's a couple extra words.

Using personalization in your copy is like having a one-on-one chat with your reader. Start by using their name - it grabs attention right away. Then, dive into stuff they actually care about. If you know their interests or past purchases, mention them. Make your language conversational, like you're talking to a friend. The key? Make them feel like you're writing just for them. It's a game changer in making your message hit home.

Polls, surveys and chatbots are all effective tools in creating content that users are going to actively engage with on a personal level. Polls are a particular favourite of mine as they are easy to set up and they embed neatly into the natural flow of a content piece. Users can see the results immediately; this responsiveness delivers that small dopamine spike we crave online. Plus, it just makes the content more interesting if you know where other readers sit on the topic.

Once you know your audience, what they're interested in and what "keeps them up at night," you can address those interests and concerns in your copy. Think about what they really want underneath it all: for example, they don't want a metabolism boost. They want the energy to play with their kids again. When creating copy, imagine you're having a 1:1 conversation with real, live person. Not writing to a "persona." But creating a connection enough to where the reader/buyer thinks, "they get me!"

I will be talking specifically in terms of emails here. Most people ONLY add names and think that's enough. You should have separate emails for different scenarios. For example, if someone hasn't opened your email in a long time. Or has an abandoned cart or had made a recent purchase (you can suggest upsells accordingly). And if you provide different services send specific emails tailored to what your customer needs. If you have a quiz send personalised results and suggest the next steps to be taken.

Here are some ways you can use personalisation in your copy: 1. Get to Know Them: Think of your audience as friends – what do they like, need, or want to hear about? 2. Group Chat Style: Imagine you're talking to smaller groups, not just a big crowd. Tailor your message to fit their vibe. 3. Name-Dropping: If you can, use their names. It’s like waving hello in a crowded room. 4. Mix It Up: Use tech tricks to change your message depending on who's reading – like showing local stuff to local folks. 5. Listen Up: Pay attention to what they tell you. Feedback? It's gold for making your words hit home. 6. Try, Tweak, Repeat: Keep testing what works best – it's like finding the perfect recipe!

Testing and optimizing personalization is like fine-tuning your favorite playlist. Start by A/B testing different personalized elements - like headlines or product recommendations. See which versions your audience digs more. Keep an eye on the metrics, like click-through rates or sales, to see what's working. Then, tweak it based on the feedback. It's all about trying out different stuff, seeing what sticks, and constantly making it better. Think of it as a never-ending quest to keep your audience hooked!

Personalization is part of marketing strategy, and with the statistics above, you don't really test personalization... You just optimize it and make it sound better. Sound personal. Put a human touch into it.

🧪 Test and tweak your personalization game! Experiment with different variables—timing, language, and content types. Analyze what works and refine your approach.

Testing and Tweaking Finally, let's talk about the mad scientist part of personalization - testing and tweaking. It's like having a lab where you mix and match different elements to see what concoction works best. Use tools like Google Optimize to play around with different versions of your content. It's like a taste test – some flavors will be a hit, some a miss. Keep an eye on those metrics like a hawk. What's getting the applause? What's getting tomatoes thrown at it? Adjust, refine, and repeat. Think of it as a never-ending episode of a cooking show where you're constantly whipping up new recipes to delight your audience. Just remember, no matter how much you experiment, don't turn your brand into a Frankenstein!

1- Define your goals and metrics. Before you start testing and optimizing your personalized contact campaigns and messages, you need to have a clear idea of what you want to achieve and how you will measure it. ... 2- Segment your audience. ... 3- Run experiments. ... 4- Analyze and apply the results. ... 5- Here's what else to consider.

Personalisation needs purpose. Your "story" should be first and foremost human - and therefore universal. Ideally, it should work without personalisation. It's about the human experience: feelings, hopes, ambitions. Not about what street you live on or what colour your car is.

Dodging personalization pitfalls is key. First off, don’t get creepy with it. Keep data use on the down-low and respect privacy. Also, avoid assuming too much about your users – stereotypes are a no-go. Make sure your tech is top-notch too, so you don’t show folks the wrong stuff. And hey, always give people an easy way to adjust their preferences. It’s all about balancing being helpful without overstepping.

Audience Cultural fit is key. Make sure you research your audience correctly when writing so you don't write something that hurts or turns them off.

⚠️ Don't get too personal too quickly, and respect privacy. Strive for balance; you're not a stalker, just a savvy connector. Also, steer clear of assumptions—let your data guide you, not assumptions.

Personalization is a great tool only if done properly. Avoid these pitfalls if you want to get the best out of it: 1. Over-personalization: While personalization can be powerful, it's important to strike the right balance. If you go too far with personalization, you could end up making your audience feel uncomfortable or "creeped out". 2. Being too pushy with your personalization: If you're overly aggressive or sales-y, you'll likely turn off your audience. Instead, focus on providing value and building trust. 3. Relying on data alone: While data can be useful, it's important to use it in conjunction with human insights and intuition. By avoiding these pitfalls, you can create effective and engaging personalization for your audience.

Everyone says personalization is the way. But there's a fine line between personalization and pandering. And audiences can smell the latter a mile away. So be careful here. Tell them what they need to hear, not what they want to hear.

Personalization is research. Researching who your audience is and what they need.People want to feel seen and that’s what personalization is all about. If you show genuine interest in me by carefully doing that research to understand my problem, I’ll part with my money all the time. That’s it.

One thing I'd suggest is to keep track of trends and consumer preferences by providing surveys annually and not get obsessed with data/analytics. The best thing about personalization is the human touch, so keep in touch with your customers like a human (have a chat with one of them).

The best personalization comes from deeply knowing your core customer - their cares and interests, frustrations and goals, all of it. Think of your best customer - the one who was easiest to get and has been the most excited to work with you. Write your copy and compose your marketing as if you're talking to just this one person. Since it's your core customer, what resonates with them will resonate with others, and it will feel more personal to each of them.

Making your copy personal is easy. Write all about your audience instead of writing all about your brand. • Show them the benefits. • Show what's in it for them. Here's an example. Non-personalized copy example. Our bread is different from others. We've used all-natural ingredients. No chemicals. No unhealthy materials. Personalized copy example. We care about you. And that's why, we've made an all-natural bread for you. No refined flour. No refined oil. No chemical. All natural. Because your health is not an option, It's our priority. You see? Where the 1st example is about the brand. The second example talks about the consumer. Personalization brings you closer to your target audience.