You're facing a clash of client events on your calendar. How do you decide which one takes priority?

1. Calculating opportunity costs: The practice of estimating the potential benefits that may be lost by choosing one alternative over another. 2. Offering solutions: The act of providing viable answers or recommendations to address specific challenges or issues. 3. Pampering both clients: Ensuring a high level of attention, care, and support for all clients, demonstrating a commitment to exceptional service for each individual. 4. Evaluating the team's management of clients in terms of venue scheduling, confirming leads, & contracting: Assessing the team's performance in handling client management tasks such as venue coordination, lead verification, and contract negotiation.

En priorisant les clients fidèles et influents, on s'assure de maximiser les retours à long terme. As-tu déjà eu à faire un choix difficile entre deux événements ? Comment as-tu décidé de privilégier l'un plutôt que l'autre ?

As a PR expert, I prioritize client events based on impact and alignment with strategic goals. Urgency, client relationship, and potential for media coverage are key factors. "Effective PR is about making strategic choices."

- Assess the strategic importance of each event based on client goals and business impact. - Consider factors like audience reach, media coverage potential, and long-term client relationships. - Communicate openly with both clients about the scheduling conflict. - Seek input and understanding from clients to help prioritize. - Delegate responsibilities to trusted team members or seek external support if possible. - Choose the event that aligns most closely with your agency’s objectives and delivers the greatest value. - Ensure transparency and professionalism throughout the decision-making process.

- Assess the potential impact of each event, considering reach and significance in the industry. - Prioritize events launching groundbreaking products or featuring influential attendees. - Choose the event likely to generate more buzz and offer a higher return on investment for your client.

To prioritise client events based on event impact, assess each event’s objectives and their alignment with business goals. Determine which event necessitates your presence for influencing decisions or demonstrating commitment. Evaluate immediate and long-term benefits like media coverage, client satisfaction, and new business opportunities. While considering logistics, focus on the potential impact of each event. Communicate your decision transparently to clients, explaining the strategic importance of your attendance and offering additional support where needed. This ensures your choices align with business objectives, drive long-term growth, and strengthen client relationships.

Evaluating the impact of each event on both the client and the organization is crucial. I consider factors like brand visibility, networking opportunities, and strategic importance. My background in diverse projects has equipped me with the skills to analyze potential outcomes, such as higher visibility, greater ROI, or stronger alignment with organizational goals. By assessing which event has a greater potential for positive impact, I can make informed decisions that maximize overall benefits. This approach ensures that I choose the event that aligns best with our objectives and delivers the most value.

- Review contractual agreements with each client to determine obligations regarding event attendance. - Prioritize events covered by explicit contractual terms to avoid legal repercussions. - Adhere to contractual obligations to maintain professional reputation and client trust.

Start by reviewing the agreements with each client. Identify any contractual obligations, such as guaranteed attendance, specific deliverables, or key performance indicators (KPIs) tied to your participation. Determine which event has legally binding commitments that must be fulfilled to maintain compliance and avoid potential penalties or breaches of contract. Assess the importance of each event in the context of these obligations, considering any clauses related to cancellations, rescheduling, or required notice periods. Communicate your decision transparently to both clients, emphasising your commitment to honouring contractual terms and ensuring that all legal and professional standards are upheld.

Contractual terms are a critical factor in decision-making. With my experience in leadership roles, I meticulously review the obligations and deadlines stipulated in contracts. Meeting legal commitments and maintaining compliance is vital to avoid potential breaches or penalties. I prioritize events with legally binding commitments to uphold the integrity of agreements made with clients. Failing to adhere to contractual obligations can result in legal repercussions and damage to professional reputation. This ensures that my actions are compliant, respecting our contractual responsibilities and minimizing risk.

Evaluating the target audience of each event and their significance to your business goals. Identify which event has an audience that aligns more closely with your strategic objectives, such as key stakeholders, potential clients, industry influencers, or high-value customers. Assess the potential impact of your presence at each event on your brand visibility, client engagement, and future opportunities. Consider the demographics, interests, and needs of the audience, and determine which event offers a greater opportunity for meaningful interactions, networking, and achieving your business outcomes. Communicate your decision transparently to both clients, explaining the strategic importance of engaging with the prioritised audience.

Understanding the target audience for each event helps in deciding priority. As Yogi Berra said, "You can observe a lot just by watching." I analyze the target audience for each event, leveraging my expertise in stakeholder engagement. Understanding the demographics, needs, and expectations helps determine which event will yield the best results. By prioritizing events with a more significant or influential audience, I ensure outcomes align with client and organizational objectives. My skills in audience analysis and market research enable me to identify which event will yield the most strategic benefits.

Consider what you stand to gain from each event in terms of new business opportunities, client engagement, and strategic partnerships. Assess the potential revenue, brand exposure, and long-term relationships that could be developed. Simultaneously, analyse what you might miss out on by not attending each event, such as critical networking opportunities, key client interactions, or market insights. Determine which event offers the highest net benefit to your business objectives and growth. Communicate your decision transparently to both clients, explaining how attending the chosen event aligns with maximising overall value and minimising missed opportunities.

"Con la verdad no ofendo, ni temo" Lo más importante es saber que siempre van a presentarse situaciones a resolver. Con la verdad y la responsabilidad como pilares todo puede abordarse y en conjunto hallar una solución que sea buena para todas las partes.

Na RPMA, onde sou diretora de atendimento, trabalhamos com um time de atendimento e nesse sentido, o mais bacana é que conseguimos estar presentes em 100% dos eventos, mesmo que eles aconteçam simultaneamente. Como isso acontece? Sempre montamos um squad de profissionais que possam acompanhar os eventos. Um time vai em um o segundo time, com a mesma relevância de profissionais, atende o outro cliente. Ou seja, nos dividimos para atender a todos e prestigiar os nossos clientes não priorizando pelo valor ou pelo contrato. Todos são importantes.

Evaluate Importance: Assess the significance of each event. Is one tied to a major client or critical project? Prioritize accordingly. Time Sensitivity: Check deadlines and urgency. If one event requires immediate attention, focus on it first. Impact: Consider the impact on relationships and business outcomes. Which event has higher stakes? Communication: Reach out to both clients. Explain the situation and propose alternative meeting times if possible. Delegate: If feasible, delegate attendance to a trusted team member.

Other than above points, I consider factors like resource availability and team capacity. Logistical aspects like timing, location, and resource availability are crucial. Effective resource management and logistical planning have been integral to my roles. By analyzing these practical factors, I ensure that the chosen event is feasible and aligns with our operational capabilities. This comprehensive approach, combined with my experience in strategic planning and project management, ensures that I make well-informed decisions that maximize our resources and achieve our objectives efficiently.

Giving commitments which one cannot never goes well with clients. For me, my fist commitment has to take presidency and I will also analyze the proximity of one event to another together with the audience plus the value and impact to the organization.