Discover what drives satisfaction and frustration in the marketing industry through the Campaign US 2024 Salary Survey. 🌟🚫 A significant 70% of participants shared that the best aspects of their jobs include a supportive managerial environment and a strong sense of team unity. 🤝 Conversely, the survey also highlights widespread concerns about institutional disconnects and lack of alignment with leadership, impacting morale and job satisfaction. 🏢 Mollie Rosen from the 4A’s suggests institutionalizing the positive aspects of job environments with resources such as training and cultural competency courses to improve overall company culture. 🌱 Discover more insights in this article by Bailey Calfee on Campaign US: https://bit.ly/4dwhn4x Also read: ✨ https://bit.ly/3Yywer2 ✨ https://bit.ly/4dzcmbo #CampaignUS #SalarySurvey2024 #MarketingIndustry #WorkCulture #Leadership #4As
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
25 W 45th St
16th Floor
New York, NY 10036, US
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1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
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Brian Duggan
Founder: Citizen Science for Health; patient advocate for brain health. Also founded: Agemarker.com, Building Alliances, ConferenceBites. Background…
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Jeanette Palmer
SVP, Member Engagement & Development, Eastern Region
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Barry Wacksman
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Michelle Edelman
Partner l CEO at PETERMAYER
Updates
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Did You Know? 🧐 4A’s Benefits has recently introduced a Production Wrap-Up Insurance Policy tailored for those in the Production environment. 4A's member agencies can now purchase Workers’ Compensation (WC) coverage on a daily basis for individuals working in a📺 TV, 📰 print, or 🌐 digital shoot environment. This program is perfect for individuals who do not currently have WC coverage. Coverage can be secured for as little as one day, up to seven days. Visit https://bit.ly/3SKERuR for more information. Not a 4A's member? Learn about the benefits of joining: https://bit.ly/3Wc7h1H #4As #Benefits #WorkersCompensation #Insurance #ProductionSafety #TV #Print #Digital
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🚀 Exciting News for Atlanta’s Creative Community! Join us for 4ATL: Creativity & Belonging in Atlanta on September 17, 2024, from 1 PM - 6 PM ET at Guardian Works. This in-person event will feature high-profile speakers from top agencies and brands, offering insights and networking opportunities you don’t want to miss! Event Highlights: 🚀 Inspiring talks by industry leaders 🚀 Valuable insights across Creative, Strategy, 🚀Client Leadership, Media and more 🚀 Networking social hours Event Details: 📅 Date: Tuesday, September 17, 2024 ⏰ Time: 1 PM - 6 PM ET 📍 Location: Guardian Works, 775 Echo Street, Atlanta, GA 30318 🎟 Pricing: $100 per ticket | $525 for a block of 6 tickets REGISTER NOW: https://bit.ly/3WZZuor Come celebrate and contribute to Atlanta’s thriving creative scene. #4ATL #CreativeAtlanta #EventAnnouncement #ProfessionalNetworking
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Discover strategies for sustained growth in this video from Decisions 2024 LA. 🚀 Watch now for insights on putting AI to work across your measurement, media, and creative: https://bit.ly/3ymH6xL Subscribe to our YouTube channel for AI Insights, discussions on strategic excellence, 4A's Spotlight and other valuable content that empowers our members to navigate the complexities of the agency world. Subscribe here: https://bit.ly/3SJ9alT #Decisions2024 #SustainedGrowth #4AsChannel #YouTube"
Decisions LA 2024: Put AI to Work for You
https://www.youtube.com/
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"The market is no longer just about innovation—it's about who can integrate and scale these innovations effectively," observes Jeremy Lockhorn in the latest edition of the 4A's Noteworthy News, the weekly roundup of all things AI/GenAI relevant to agencies and marketers. A maturing market, strategic partnerships/acquisitions/consolidation and other recent developments provide agencies an ideal combination of choice, innovation and scale. #4AsNoteworthyAINews #NoteworthyNews #AInisghts #GenAI #AIGuidance Learn more in today's edition:
NOTEWORTHY NEWS: OUR TAKE ON THE LATEST AI/GENAI NEWS
4A's on LinkedIn
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🔊 It's time to talk comms! Agency Comms Professionals - Join us at ANGLES 2024 in NYC on December 3! 🎉 This year's theme, Minding the Business: Understanding Shifts in the Trades, Pitching and New Business, highlights the vital role of agency communications professionals in shaping narratives, enhancing brand reputation and driving business outcomes. 📅 Mark your calendars for December 3, 2024 REGISTER: https://bit.ly/3ytHyKw Explore strategic communication, emerging technologies and the evolving dynamics between journalism and PR. 🚀 Uncover innovative approaches to profitability, lead generation and brand reputation management. 🤝 Discuss the craft of identifying, telling and pitching impactful stories with journalists, thought leaders and peers. 📖✨ #ANGLES2024 #StrategicCommunication #PR #BrandReputation #NYCEvents
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🌟 Your colleagues from Dentsu, ON Advertising, The Community Agency, Publicis, CTP Boston, MBB Agency will be at #StratFest 2024. They've secured their spots—have YOU? The conference will explore what works and why. You'll get some incredible insights and analysis to hone your strategic approach and connect with industry leaders in NYC on October 1. Secure your place in the future of strategic innovation! 👉 Register: https://lnkd.in/dvpQ4dB #4AsStratFest #StratFest #StratFest2024 #4AsEvents #strategyfestival #strategyconference #marketingconference #marketingawards #strategyawards
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🌿 #ThrowbackThursday and #NationalCBDday is a perfect day to look back at the #StratFest2023 session by Partners + Napier and Ace Valley. Their cleverly conceived, unapologetic THC gummies campaign sparked curiosity, aroused interest and drove sales, all while being mindful of regulations. 🍬✨ Watch their presentation: https://bit.ly/3YyJaNL Sign up to attend #StratFest2024: https://bit.ly/4fi7pFU #4AsEvents #StrategyConference #MarketingConference #StratFest #4AsStratFest
Jay Chiat Award Winning Case Study: Is That A Gummy in Your Pocket
https://www.youtube.com/
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🌟 How can Brand Safety and Suitability be balanced with inclusivity and sustainability? Join us on August 20 for a thought-provoking Meet & Greet with Channel Factory, a mission-driven, minority-owned Adtech company. We’ll discuss the unintended consequences of well-intentioned industry efforts on Brand Safety & Suitability, and how they can lead to exclusion and demonetization in DE&I and Sustainability topics, creators and communities. Channel Factory will share their innovative strategies to drive better Media Performance while supporting both People and 🌍 Planet. Speakers: 🎤 Phil Cowdell – Chief Strategy Officer, Channel Factory 🎙️ Kevin Freemore – SVP, Media Tech & Data, 4A’s (Moderator) Don’t miss this insightful discussion! Save the date: August 20 📅: https://bit.ly/3WWTKg0 #BrandSafety #DEI #Sustainability #Adtech #MediaPerformance #ChannelFactory #4As
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Remembering Harold “Hal” Shoup We mourn the loss of Harold “Hal” Shoup, who passed away peacefully on July 31, 2024 at 94. Hal was an All-American swimmer, Korean War veteran, esteemed advertising leader and much respected former 4A's EVP who collaborated with industry and political leaders to support our members on legislative issues. We celebrate Hal’s life and his love of family and sports, and convey our deepest condolences to his near and dear. https://legcy.co/46C4l3q #RememberingHalShoup #InMemoriam
Harold A. Shoup Obituary (2024) - Herndon, VA