Gamechanger https://bit.ly/3SHNgiK
AdExchanger
Advertising Services
New York, NY 30,410 followers
Covering the future of advertising and marketing.
About us
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
- Website
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http://www.adexchanger.com
External link for AdExchanger
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Trade Publication, Research, Conferences, Recruiting, and Advisory Services
Locations
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Primary
41 E. 11th St.
Floor 11
New York, NY 10003, US
Employees at AdExchanger
Updates
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Things are heating up at Programmatic I/O New York, September 24-25. Join industry leaders to explore the latest trends and strategies in digital media, including recent updates from Google and X. Benefit from expert-led sessions, hands-on workshops, and valuable networking opportunities. Secure your all-access pass today and save $300 with code SUMMER24 before the summer ends. Don’t miss out on this chance to elevate your strategies and connect with peers! https://bit.ly/4dddZfn . . #PROGIO #DigitalMedia #AdTech
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Get excited for #PROGIO NYC at the Marriott Marquis, September 24-25! This year's lineup is shaping up to be one of our best yet. Enjoy top-notch sessions, collaborative roundtables for peer learning, and endless networking opportunities. Don’t miss out on the event that will be the talk of 2024. Register today and save $300 when you use the code SUMMER24. https://bit.ly/4dddZfn
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News publishers are tackling brand safety issues with a new solution: a content taxonomy for programmatic ads. 📰✨ Launched by the Local Media Consortium and NewsPassID, this system allows buyers to target brand-safe news content via a private marketplace. Advertisers can now focus on specific topics like NFL or women’s sports without concerns over keyword blocklists. Link to article in the comments 👇 👇 👇
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The Adventures of Cookie Monster https://lnkd.in/exmfMDrJ
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Join Ben Hovaness, Chief Media Officer, OMD Worldwide and Cavel Khan, Chief Growth Officer, Group Black for a no-holds-barred discussion on the future of the open internet at #PROGIO! With regulation, signal loss, and media waste shaking up ad tech, our panel of top experts will dive into what’s next for the open web—no rose-colored glasses required. https://lnkd.in/eB698Kqs
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Kick off Programmatic I/O New York on September 24-25 with Vinny Rinaldi, Head of US Media at The Hershey Company.🍫 Discover how Hershey is leveraging tech to revolutionize their digital marketing practice. Don’t miss out—register today! https://lnkd.in/eB698Kqs
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Told Ya So https://lnkd.in/ekME_hst
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President Biden's exit from the race isn't slowing FTC Chair Lina Khan. She's demanding data from eight firms on "surveillance pricing," or dynamic pricing in retail and e-commerce. This move shines a light on the hidden side of pricing strategies. https://lnkd.in/eH2HvHMh