🚨BREAKING🚨: A Judge rules Google violated antitrust laws to maintain a monopoly in online search. This landmark ruling is the first antitrust decision against a tech giant in the modern era, and will fundamentally alter the #searchadvertising landscape as we know it today. While Judge Mehta's ruling did not include any remedies for Google's monopolistic practices, our blog breaks down 3 likely avenues he could take: https://lnkd.in/eYb3kVWD #Google #Antitrust #SearchAds #DOJ
adMarketplace
Advertising Services
New York, NY 11,691 followers
adMarketplace is reimagining search advertising on the open web.
About us
adMarketplace is a search advertising company that helps shape the consumer journey to facilitate the discovery of relevant brands and products on the open web. For over two decades, we’ve partnered with the largest advertiser brands to increase measurable business results from their media investment and drive performance at scale.
- Website
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http://www.admarketplace.com
External link for adMarketplace
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Search Ads, Innovation, Internet, Technology, Internet Marketing, Media, Digital Marketing, Online Marketing, Pay Per Click Advertising, PPC, Search Engine Marketing, PPC Marketing, Search Advertising, Performance Media, Consumer Search, Consumer Journey, and Media Value
Locations
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Primary
90 Park Ave
Floor 11
New York, NY 10016, US
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1 Old Street Yard
Floor 3
London, GB
Employees at adMarketplace
Updates
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adMarketplace reposted this
After the Google monopoly ruling, some search advertisers now envision a great opening of the ad tech ecosystem. They think this could unleash innovation in search, and give more flexibility to the internet. “It’s a huge win for advertisers, ultimately a good win for consumers, and obviously search users as well, with the ability for innovation in search outside of the search result page,” said Adam J. Epstein at adMarketplace. The ruling also is viewed as a harbinger for Google's upcoming anti-trust case around its whole ad tech business. Regardless, there is a shakeup in the foundations of the internet, and some people say it will never be the same. Five years from now will look very different than today. Here is Ad Age and our look at the monopoly case of the year. 🔗 🔗 🔗 #search #Google #adtech #internet #advertising https://lnkd.in/eM_Aq_MD
Google monopoly ruling—what advertisers need to know about the future of search
adage.com
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“We’ve watched Google make increasingly bold moves with how they treat their publishers and advertisers. It’s not been easy to get around their power — it was very validating to be able to see in writing for the first time everything that we have been feeling.” adMarketplace Co-CEO & President Adam J. Epstein joined AdExchanger’s The Big Story podcast to give his reaction to the recent ruling that found Google violated antitrust law to maintain an illegal monopoly in online search. Listen to the full episode below to hear his predictions on what the ripple effects of this decision will be. 🎧 https://lnkd.in/enk-YJvN #Antitrust #Google #SearchInnovation #SearchAdvertising
The Big Story: Inside The Ruling That Deemed Google Search A Monopoly - E304 on Apple Podcasts
podcasts.apple.com
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As the DOJ aims to dismantle Google's search monopoly, what lies ahead for the future of search advertising? Adam J. Epstein, co-CEO and President of adMarketplace, shared with Ars Technica that emerging innovations could revolutionize the search landscape. These changes might enable searchers to bypass traditional SERPs entirely, creating a more dynamic and diverse search experience that reaches beyond Google's grasp. If this vision comes to fruition, Google's dominance in search could soon become a thing of the past. Read his full remarks ⬇ https://lnkd.in/eADzYdmT #Google #Antitrust #SearchInnovation #SearchAdvertising
All the possible ways to destroy Google’s monopoly in search
arstechnica.com
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It can be overwhelming staying up-to-date with ever-evolving marketing trends. We’re proud to be paving the way for brands to connect with consumers through search ad strategies based on #consumerintent. We're thrilled to be recognized by Built In‘s list of 61 Best Marketing Companies to Know that are transforming the way brands make the most of modern media! https://lnkd.in/eGFS_Pr6 #BuiltInBest #SearchAdvertising #ConsumerJourney
53 Best Marketing Companies to Know 2024 | Built In
builtin.com
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"This is a massive win for the Government," remarked adMarketplace Co-CEO & President Adam J. Epstein in response to yesterday's groundbreaking decision in the Google search antitrust case. "For the first time in decades, it shows that antitrust law can help define the boundaries between democracy and capitalism when it comes to Big Tech." Check out his full remarks in the article below. ⬇️ https://lnkd.in/eq5X8uF9 #Google #Antitrust #SearchAdvertising #DOJ #Monopoly
Google declared a monopoly — here's what happens next
tomsguide.com
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Data hygiene is the foundation of reliable campaign measurement, driving the path to campaign success. Discover how adMarketplace can empower your team with the tools to make informed, data-driven campaign decisions by enhancing your data hygiene and delivering accurate, clear, and consistent data. ✅ https://lnkd.in/e7rnrEAN #MediaMeasurement #DataHygiene #AdSuccess #SearchAdvertising
What Is Data Hygiene? Best Practices for Media Measurement
admarketplace.com
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When it comes to B2B marketing, adMarketplace is competing for the gold! 🥇 AMP was recently featured on Built In's list of top B2B Marketing Companies. See what sets us apart in the article below, then browse our open roles for your chance to join one of the leading #adtech companies in the game. https://lnkd.in/ercXRQ9r #2024BuiltInBest #NowHiring #SearchAdvertising
18 Top B2B Marketing Companies | Built In
builtin.com
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Meet adMarketplace’s newest additions - the AMP Challengers! ⭐️ Abigail Orkin ⭐️ Ian Hoge ⭐️ Hank Shapiro ⭐️ Daniel Popov ⭐️ Elisa Branson We’re thrilled to welcome this talented group to our team as they begin their one-year rotational program! 🎉 #AMPChallengers #NextGenLeaders #NewHires
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ICYMI: MarTech highlights adMarketplace's expanded partnership with Mozilla. This extension is focused on creating innovative, privacy-focused ad solutions, improving the Firefox new tab experience, and offering exclusive media opportunities for advertisers. Check out the full article below. https://lnkd.in/dFAD_mtE #DigitalAdvertising #ConsumerPrivacy #Adtech
Mozilla and adMarketplace Expand Partnership for Privacy-Focused Advertising
martechedge.com